The Naked Consumer Today

Author : Jan Callebaut
Publisher : Garant
ISBN 13 : 9789044113587
Total Pages : 212 pages
Book Rating : 4.85/5 ( download)

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Download or read book The Naked Consumer Today written by Jan Callebaut and published by Garant. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."

Author : J. Callebout, H. Hendrickx, M. Janssens, C. Fauconnier a.o.
Publisher :
ISBN 13 : 9789044114805
Total Pages : 219 pages
Book Rating : 4.08/5 ( download)

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Download or read book The naked consumer today or an overview of why consumers really buy things, and what this means for marketing. (second revised edition) written by J. Callebout, H. Hendrickx, M. Janssens, C. Fauconnier a.o. and published by . This book was released on 2003 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Erik Larson
Publisher : Penguin Books
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.36/5 ( download)

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Download or read book Naked Consumer written by Erik Larson and published by Penguin Books. This book was released on 1994-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

Author : Steven McKevitt
Publisher : Oxford University Press
ISBN 13 : 0192554778
Total Pages : 320 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Persuasion Industries written by Steven McKevitt and published by Oxford University Press. This book was released on 2018-08-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.

Author : Fons Trompenaars
Publisher : John Wiley & Sons
ISBN 13 : 1841124710
Total Pages : 375 pages
Book Rating : 4.11/5 ( download)

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Download or read book Marketing Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-09-24 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Author : Patrick Tucker
Publisher : Penguin
ISBN 13 : 1591847702
Total Pages : 290 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Naked Future written by Patrick Tucker and published by Penguin. This book was released on 2015-02-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering. Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it. Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.

Author : Don Tapscott
Publisher : Simon and Schuster
ISBN 13 : 0743253507
Total Pages : 369 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Naked Corporation written by Don Tapscott and published by Simon and Schuster. This book was released on 2003-10-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.

Author : Randall Neighbour
Publisher : TOUCH Publications Inc
ISBN 13 : 0978877969
Total Pages : 246 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Naked Truth about Small Group Ministry written by Randall Neighbour and published by TOUCH Publications Inc. This book was released on 2009-06-08 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of reading books by pastors of large churches who could put a stick in the mud and it would grow a fruit-bearing tree in a week? Exhausted with doing ministry the same way, expecting different results? Exasperated by the lack of ownership among the members of your existing groups? Then this book is for you! Pulling no punches, Neighbour diagnoses the problems surrounding small group and cell group ministry in America today, offering practical suggestions that work.

Author : Jesse Horwitz
Publisher : Currency
ISBN 13 : 1984826271
Total Pages : 304 pages
Book Rating : 4.75/5 ( download)

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Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Author : George M. Engel
Publisher : Lulu.com
ISBN 13 : 143031785X
Total Pages : 118 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Naked Serviceman written by George M. Engel and published by Lulu.com. This book was released on 2007-02-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorous book covering Computer Service, User Groups, Vendors, Service Customers, Apple Computer (the Mother ship, ) and the Computer Dealership chain. The stories and chapters cover it all from the beginnings in 1980 to my happy retirement in 2005. I've 'Been there, Done that, and still have 300 T-Shirts to prove it.