The Money Raising Nonprofit Brand

Author : Jeff Brooks
Publisher : John Wiley & Sons
ISBN 13 : 111858340X
Total Pages : 256 pages
Book Rating : 4.01/5 ( download)

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Download or read book The Money-Raising Nonprofit Brand written by Jeff Brooks and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

Author : Sarah Durham
Publisher : John Wiley & Sons
ISBN 13 : 0470542217
Total Pages : 208 pages
Book Rating : 4.17/5 ( download)

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Download or read book Brandraising written by Sarah Durham and published by John Wiley & Sons. This book was released on 2009-11-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Author : P. Burke Keegan
Publisher : William Morrow Paperbacks
ISBN 13 : 9780062732057
Total Pages : 240 pages
Book Rating : 4.56/5 ( download)

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Download or read book Fundraising for Nonprofits written by P. Burke Keegan and published by William Morrow Paperbacks. This book was released on 1994-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that shows nonprofit organizations how to raise funds more effectively by working with their communities.

Author : Joe Waters
Publisher : John Wiley & Sons
ISBN 13 : 1118615727
Total Pages : 304 pages
Book Rating : 4.20/5 ( download)

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Download or read book Fundraising with Businesses written by Joe Waters and published by John Wiley & Sons. This book was released on 2013-11-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.

Author : Jason Saul
Publisher : John Wiley & Sons
ISBN 13 : 1118010078
Total Pages : 240 pages
Book Rating : 4.75/5 ( download)

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Download or read book The End of Fundraising written by Jason Saul and published by John Wiley & Sons. This book was released on 2011-02-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

Author : Jeff McLinden
Publisher : Jeff McLinden - Wordsmith Marketing, LLC
ISBN 13 : 9781482069945
Total Pages : 138 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Nonprofit Communications Handbook written by Jeff McLinden and published by Jeff McLinden - Wordsmith Marketing, LLC. This book was released on 2012-11-23 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate or die! That's what fundraising consultant and communications expert Jeff McLinden cautions nonprofit CEOs, development directors and marketing managers in this practical handbook. Designed to help you not only share your message to prospects and donors, but to engage them for long-term involvement with your cause, you'll learn dozens of critical principles and best practices for effective -- and profitable -- donor communications. What are the "power channels" that help you raise more money? How do you take best advantage of what's working in this hyper-competitive fundraising environment? How can you employ "cross-channel" marketing communications and new technologies to engage your stakeholders in meaningful "conversations" that raise more money? You'll learn the answers to these questions and, more importantly, learn how to apply them to your own nonprofit organization. With three decades of experience working for some of the largest and most well-known nonprofit organizations -- plus twenty years as a consultant, teacher and trainer -- McLinden reveals tools, tactics, and techniques that can help you create a more powerful, more effective and more profitable communications strategy. WIth the struggle for donor dollars becoming increasingly more competitive, you can't afford to limp along hoping your direct mail appeals and newsletters are going to do the job in keeping volunteers, members and donors actively engaged. "The Nonprofit Communications Handbook" will help you reach your critical fundraising objectives -- and help you keep your donors, partners and members engaged...for a LIFETIME!

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 111872237X
Total Pages : 438 pages
Book Rating : 4.74/5 ( download)

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Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Author : Robert Egger
Publisher : Zondervan
ISBN 13 : 006201322X
Total Pages : 240 pages
Book Rating : 4.24/5 ( download)

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Download or read book Begging for Change written by Robert Egger and published by Zondervan. This book was released on 2010-07-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a good person. You are one of the 84 million Americans who volunteer with a charity. You are part of a national donor pool that contributes nearly $200 billion to good causes every year. But you wonder: Why don't your efforts seem to make a difference? Fifteen years ago, Robert Egger asked himself this same question as he reluctantly climbed aboard a food service truck for a night of volunteering to help serve meals to the homeless. He wondered why there were still people waiting in line for soup in this day and age. Where were the drug counselors, the job trainers, and the support team to help these men and women get off the streets? Why were volunteers buying supplies from grocery stores when restaurants were throwing away unused fresh food every night? Why had politicians, citizens, and local businesses allowed charity to become an end in itself? Why wasn't there an efficient way to solve the problem? Robert knew there had to be a better way. In 1989, he started the D.C. Central Kitchen by collecting unused food from local restaurants, caterers, and hotels and bringing it back to a central location where hot, nutritious meals were prepared and distributed to agencies around the city. Since then, the D.C. Central Kitchen has been named one of President Bush Sr.'s Thousand Points of Light and has become one of the most respected and emulated nonprofit agencies in the world, producing and distributing more than 4,000 meals a day. Its highly successful 12-week job-training program equips former homeless transients and drug addicts with culinary and life skills to gain employment in the restaurant business. In Begging for Change, Robert Egger looks back on his experience and exposes the startling lack of logic, waste, and ineffectiveness he has encountered during his years in the nonprofit sector, and calls for reform of this $800 billion industry from the inside out. In his entertaining and inimitable way, he weaves stories from his days in music, when he encountered legends such as Sarah Vaughan, Mel Torme, and Iggy Pop, together with stories from his experiences in the hunger movement -- and recently as volunteer interim director to help clean up the beleaguered United Way National Capital Area. He asks for nonprofits to be more innovative and results-driven, for corporate and nonprofit leaders to be more focused and responsible, and for citizens who contribute their time and money to be smarter and more demanding of nonprofits and what they provide in return. Robert's appeal to common sense will resonate with readers who are tired of hearing the same nonprofit fund-raising appeals and pity-based messages. Instead of asking the "who" and "what" of giving, he leads the way in asking the "how" and "why" in order to move beyond our 19th-century concept of charity, and usher in a 21st-century model of change and reform for nonprofits. Enlightening and provocative, engaging and moving, this book is essential reading for nonprofit managers, corporate leaders, and, most of all, any citizen who has ever cared enough to give of themselves to a worthy cause.

Author : Sarah Durham
Publisher : Jossey-Bass
ISBN 13 : 0470541911
Total Pages : 208 pages
Book Rating : 4.13/5 ( download)

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Download or read book Brandraising written by Sarah Durham and published by Jossey-Bass. This book was released on 2009-11-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Author : Mal Warwick
Publisher : John Wiley & Sons
ISBN 13 : 0470494735
Total Pages : 256 pages
Book Rating : 4.38/5 ( download)

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Download or read book Fundraising When Money Is Tight written by Mal Warwick and published by John Wiley & Sons. This book was released on 2009-03-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NONPROFIT SURVIVAL KIT for HARD TIMES "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers." —Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times." —Ben Jealous, president, NAACP "Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good." —Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today." —Mark Astarita, director of fundraising, British Red Cross