The Long Tail

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401394515
Total Pages : 366 pages
Book Rating : 4.16/5 ( download)

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Download or read book Free written by Chris Anderson and published by Hachette Books. This book was released on 2009-07-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Author : Chris Anderson
Publisher :
ISBN 13 : 9781610660068
Total Pages : 0 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Long Tail from SmarterComics written by Chris Anderson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."

Author : Lark Pien
Publisher :
ISBN 13 : 9781934706442
Total Pages : 0 pages
Book Rating : 4.42/5 ( download)

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Download or read book Long Tail Kitty written by Lark Pien and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long Tail Kitty shows his house, street, neighborhood, and the town where he lives.

Author : Elizabeth Wilcox
Publisher :
ISBN 13 : 9781950584628
Total Pages : 266 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Long Tail of Trauma written by Elizabeth Wilcox and published by . This book was released on 2020-11-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story of mothers. This is a story of daughters. This is a story of the trauma we carry and the trauma we tend to.So begins this multigenerational memoir that explores the author's maternal history of repeated trauma, separation, adverse childhood experiences (ACES) and their impact on mental health. Set against a twenty-year dialogue with her mother Barbara who suffers from long undiagnosed PTSD, author Elizabeth Wilcox opens her maternal history with the birth of her illegitimate grandmother Violet to a German house servant outside London in 1904. With her mother's encouragement, Wilcox goes on to trace the lives of Violet and her mother Barbara, both of whom are deeply impacted by maternal separation and the complex trauma they have endured because of war. Through a dual timeline that is both present day and historic, Wilcox weaves together the documented and imagined voices of the women who precede her.Through her mother Barbara who has successfully raised seven children despite her difficult past, Wilcox also shows what it means to parent with intention, forgiveness and unconditional love.

Author : Marina Krakovsky
Publisher : Springer
ISBN 13 : 1137530200
Total Pages : 229 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Middleman Economy written by Marina Krakovsky and published by Springer. This book was released on 2016-04-30 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.

Author : James McGrath
Publisher : Pearson UK
ISBN 13 : 1292098376
Total Pages : 225 pages
Book Rating : 4.71/5 ( download)

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Download or read book The Little Book of Big Decision Models written by James McGrath and published by Pearson UK. This book was released on 2015-11-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : BPI
Publisher : BPI Publishing
ISBN 13 : 8176938378
Total Pages : 17 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Useful Long Tail written by BPI and published by BPI Publishing. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories that teach and entertain children. Giving the children their first lessons of morals, these books are really enjoyable.

Author : William Hammack
Publisher : Bill Hammack
ISBN 13 : 0983966125
Total Pages : 68 pages
Book Rating : 4.28/5 ( download)

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Download or read book Why Engineers Need to Grow a Long Tail written by William Hammack and published by Bill Hammack. This book was released on 2010-05 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.

Author : 50MINUTES,
Publisher : 50 Minutes
ISBN 13 : 2806267153
Total Pages : 34 pages
Book Rating : 4.53/5 ( download)

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Download or read book The Long Tail Theory for Business written by 50MINUTES, and published by 50 Minutes. This book was released on 2015-09-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.