The Impact Of Television Advertising On Children

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.03/5 ( download)

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Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Author : Dr. Anjali Y. Chaudhari
Publisher : Lulu.com
ISBN 13 : 1365469034
Total Pages : 367 pages
Book Rating : 4.39/5 ( download)

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Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Namita Unnikrishnan
Publisher :
ISBN 13 : 9788170364719
Total Pages : 426 pages
Book Rating : 4.1X/5 ( download)

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Download or read book The Impact of Television Advertising on Children written by Namita Unnikrishnan and published by . This book was released on 1996 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shailaja Bajpai
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.32/5 ( download)

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Download or read book Impact of Television Advertising on Children written by Shailaja Bajpai and published by . This book was released on 2002 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Adler
Publisher : Great Source Education Group
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Adler
Publisher : Washington : National Science Foundation
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.97/5 ( download)

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Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.7M/5 ( download)

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Download or read book Research on the effects of television advertising on children written by and published by . This book was released on 1977 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Arzu Sener
Publisher : Nova Novinka
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.64/5 ( download)

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Download or read book Children and Advertising written by Arzu Sener and published by Nova Novinka. This book was released on 2010 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Author : R. P. Adler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.08/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by R. P. Adler and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John A. Howard
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.45/5 ( download)

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Download or read book Advertising and the Public Interest written by John A. Howard and published by . This book was released on 1973 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: