The Hero Trap

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 1000034682
Total Pages : 255 pages
Book Rating : 4.84/5 ( download)

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Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 9780429281457
Total Pages : 236 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A single tweet from an irate customer can topple a CEO, much like a new business formed by a twenty-something can disrupt business empires. Market economists have told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, Thomas Kolster uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a twenty-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global nonprofits fighting for men's health, Movember, and how you can empower people to do the same. Kolster calls this feature "Empowerbility"; the ability of an organisation to empower its customers (or stakeholders) to leverage their means and capabilities as a resource in the marketing mix, from product to promotion. Empowerbility bridges the gap between aspiration and action and unlocks the door to Marketing's Holy Grail: moving people from awareness to purchase. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers"--

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 9780367242701
Total Pages : 328 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A single tweet from an irate customer can topple a CEO, much like a new business formed by a twenty-something can disrupt business empires. Market economists have told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, Thomas Kolster uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a twenty-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global nonprofits fighting for men's health, Movember, and how you can empower people to do the same. Kolster calls this feature "Empowerbility"; the ability of an organisation to empower its customers (or stakeholders) to leverage their means and capabilities as a resource in the marketing mix, from product to promotion. Empowerbility bridges the gap between aspiration and action and unlocks the door to Marketing's Holy Grail: moving people from awareness to purchase. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers.

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400228026
Total Pages : 225 pages
Book Rating : 4.27/5 ( download)

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Download or read book Hero on a Mission written by Donald Miller and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

Author : Talia Hibbert
Publisher : Nixon House
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4./5 ( download)

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Download or read book The Princess Trap written by Talia Hibbert and published by Nixon House. This book was released on 2018-02-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Talia Hibbert comes a story of wicked royals, fake engagements, and the fed-up office worker trapped in the midst of it all… Cherry Neita is thirty, flirty, and done with men. As far as she can tell, they’re overrated, overpaid, and underperforming – in every area of life. But a girl has needs, and the smoking-hot stranger she just met at the office seems like the perfect one-night stand… Prince Ruben of Helgmøre is reckless, dominant, and famously filthy. The outcast royal is rebuilding his reputation – all for a good cause – but he can’t resist a pretty face. And bossy whirlwind Cherry’s got the face, the body, and the attitude to make Ruben’s convictions crumble. Even better, when she propositions him, she has no idea who he really is. But when paparazzi catch the pair, erm, kissing in an alleyway, Ruben’s anonymity disappears faster than Cherry’s knickers. Now the press is in uproar, the palace is outraged, and Ruben’s reputation is back in the gutter. There’s only one way to turn this disaster around – and it involves Cherry, some big fat lies, and a flashy diamond ring. On her left hand. Unfortunately, Cherry isn’t pleased with Ruben’s ‘fake engagement’ scheme… and neither is the king. The Princess Trap is a steamy, diverse royal romance featuring a take-no-sh*t heroine and a misunderstood hero fighting to survive life at the palace. There’s fake relationship fluff, a healthy dose of angst, and a guaranteed happily-ever-after. Please be aware: this story contains scenes of abuse that could trigger certain audiences.

Author : MacKenzie Bezos
Publisher : Vintage
ISBN 13 : 0307959740
Total Pages : 226 pages
Book Rating : 4.44/5 ( download)

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Download or read book Traps written by MacKenzie Bezos and published by Vintage. This book was released on 2013-03-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reclusive movie star Jessica Lessing is finally coming out of hiding—to confront her father, a con man who has been selling her out to the paparazzi for years. On her four-day road trip to Las Vegas, she encounters three unexpected allies—Vivian, a teenager with newborn twins; Lynn, a dog shelter owner living in isolation on a ranch in rural Nevada; and Dana, a fearless ex-military bodyguard wrestling with secrets of her own. As their fates collide, each woman will find a chance at redemption that she never would have thought possible. MacKenzie Bezos’s taut prose, tough characters, and nuanced insights give this novel a complexity that few thrillers can match. This ebook edition includes a Reading Group Guide.

Author : Steven Arntson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547824084
Total Pages : 257 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Trap written by Steven Arntson and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a notorious bully disappears from their quiet 1960s town, seventh-grader Henry and his friends discover an odd instruction guide to out-of-body experiences that compels them to uncover an otherworldly threat in the nearby woods. Simultaneous eBook. 15,000 first printing.

Author : John D. MacDonald
Publisher : Random House
ISBN 13 : 030782716X
Total Pages : 184 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Empty Trap written by John D. MacDonald and published by Random House. This book was released on 2013-06-11 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Empty Trap, one of many classic novels from crime writer John D. MacDonald, the beloved author of Cape Fear and the Travis McGee series, is now available as an eBook. Lloyd Wescott is a big boy, and he understands that big money doesn’t smell like roses. When he’s hired to build and run the Green Oasis resort, he dosn’t know too much about the pedigree of its owner—and he doesn’t want to. He won’t ask any questions. Just as long as the place is legit and he can run it clean as a whistle. But when trouble checks in, skimming from the casino’s tills is the least of Lloyd’s concerns. The quiet elegance of the hotel lobby turns out to be crawling with contract guns. And after one look from a beautiful woman, Lloyd realizes that he’s about to get some hard answers to the questions he never asked. Features a new Introduction by Dean Koontz Praise for John D. MacDonald “The great entertainer of our age, and a mesmerizing storyteller.”—Stephen King “My favorite novelist of all time.”—Dean Koontz “To diggers a thousand years from now, the works of John D. MacDonald would be a treasure on the order of the tomb of Tutankhamen.”—Kurt Vonnegut “A master storyteller, a masterful suspense writer . . . John D. MacDonald is a shining example for all of us in the field. Talk about the best.”—Mary Higgins Clark

Author : MacKenzie Cadenhead
Publisher : Chapter Books
ISBN 13 : 9781532143151
Total Pages : 0 pages
Book Rating : 4.5X/5 ( download)

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Download or read book Sand Trap! written by MacKenzie Cadenhead and published by Chapter Books. This book was released on 2019-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spider-Man teams up with Squirrel Girl to keep Sandman from taking over New York City. Aligned to Common Core standards and correlated to state standards. Spotlight is a division of ABDO.

Author : Yuki Fujine
Publisher : Harlequin / SB Creative
ISBN 13 : 4596488924
Total Pages : 128 pages
Book Rating : 4.23/5 ( download)

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Download or read book THE SWEETEST TRAP written by Yuki Fujine and published by Harlequin / SB Creative. This book was released on 2023-10-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: If I wear crimson lipstick, will I be a woman worthy of him? Cressida is eighteen years old and has a father who is a wandering writer. Her father dies suddenly during the voyage, and she is alone at the helm of the yacht in the stormy seas. Just when she thinks she can hold on any longer, a helping hand comes to her rescue. A beautiful man with strong arms...the moment she sees him, a violent shock runs through Cressida's body. Cressida, who has nowhere to go, is sheltered by Luke, and they live together under one roof. When she looks at him, she feels pain. He has a wonderful lover... What is the feeling she has? She feels like her heart is going to burst.