The Halbert Copywriting Method Part Iii

Author : Bond Halbert
Publisher :
ISBN 13 : 9781534632059
Total Pages : 128 pages
Book Rating : 4.50/5 ( download)

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Download or read book The Halbert Copywriting Method Part III written by Bond Halbert and published by . This book was released on 2016-06-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.

Author : Gary Halbert
Publisher :
ISBN 13 : 9781484825983
Total Pages : 146 pages
Book Rating : 4.85/5 ( download)

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Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Author : Eugene M. Schwartz
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Brilliance Breakthrough written by Eugene M. Schwartz and published by . This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Christine Mosley
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.64/5 ( download)

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Download or read book How to Become a Copywriter written by Christine Mosley and published by . This book was released on 2021-03-24 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Become a Copywriter: The Ultimate Beginner's Guide to Copywriting Copywriting is the art of writing text for marketing purposes. It's designed to sell your products or services while establishing a voice for your brand. In many ways, it's like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more. This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects. This could be to subscribe to your list, share your content, or even buy it now! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time!

Author : Loomington Belfort
Publisher :
ISBN 13 : 9781717986245
Total Pages : 198 pages
Book Rating : 4.42/5 ( download)

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Download or read book How to Make Maximum Money written by Loomington Belfort and published by . This book was released on 2018-07-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fastest Cash-Producing Secrets Known to Man

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.24/5 ( download)

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Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Author : Claude C. Hopkins
Publisher : David De Angelis
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.11/5 ( download)

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Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Author : Jody Foster
Publisher : St. Martin's Press
ISBN 13 : 1466887117
Total Pages : 288 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Schmuck in My Office written by Jody Foster and published by St. Martin's Press. This book was released on 2017-04-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a timely must-read for managers and anyone who has ever had to deal with a difficult coworker; it addresses a ubiquitous problem in a proactive, positive manner that should get the desired results." - Publishers Weekly Everyone has a “schmuck” in their office---a difficult, disruptive person who upsets the workplace, confuses coworkers, and causes concern. It’s hard to understand why schmucks act the way they do, but one thing is certain---they seem to come in all shapes and sizes. . . . - Narcissus---the condescending attention-seeker who carelessly steps on everyone’s toes - The Flytrap---the bringer of chaos whose emotional instability causes an office maelstrom - The Bean Counter---the orderly perfectionist who never gives up control, even when it’s full-steam-ahead to disaster - The Robot---the unreadable stone wall who just can’t connect Sound like anyone you know? These are just a few of the more prominent types of difficult people at work. In The Schmuck in My Office, Dr. Jody Foster explains the entire spectrum of people we may think of as schmucks, how they can decrease productivity, destroy teams, and generally make everyone else unhappy. Along with nailing down the various types, she looks at personality traits and explains how dysfunctional interactions among coworkers can lead to workplace fiascos. She helps readers understand schmucks as people, figure out how to work with them, and ultimately solve workplace problems. She also makes readers consider the most difficult thing of all: despite where your finger may be pointing, sometimes you are the “schmuck”! Let Dr. Foster teach you how to make your workplace a happier and more productive one.

Author : John Maxwell Sterling
Publisher :
ISBN 13 : 9781735925301
Total Pages : pages
Book Rating : 4.06/5 ( download)

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Download or read book Sales for Noobs written by John Maxwell Sterling and published by . This book was released on 2021-01-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For brand-spankin'-new salespeople who want to jumpstart their career, exceed their targets, and get treated like a professional, not a pest, Sales for Noobs is the mentor they need to skip the bullsh*t and stop chasing prospects so they can solve expensive customer problems and get paid like a pro.

Author : Mike Turner
Publisher :
ISBN 13 : 9780991375981
Total Pages : 322 pages
Book Rating : 4.8X/5 ( download)

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Download or read book Agent Entrepreneurs written by Mike Turner and published by . This book was released on 2016-08-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Turner is the exception in an industry where it's commonplace for folks to put on a facade. Read his stories; you'll be fascinated."-Ryan Fletcher, Defeat Mega Agents"Great information, great stories, and most of all timely and useful advice that I wish I had heard a long time ago." -Kirsten Wallace, The Firm Real Estate Group"This book should be required reading for all real estate professionals." -Debbi Myers, real estate broker of 20 years and certified real estate instructorLike most entrepreneurs, Mike Turner learned a lot of things the hard way. He navigated the mixed messages and bad advice that are so prevalent in the real estate industry and countered them with an insatiable appetite for learning and a head-on approach to the challenges of the business. It paid off. Looking back, most of us can say we would have saved ourselves hardship, time, money, and stress--not to mention a lot of emotional scars--if we'd known then what we know today. Hindsight is 20/20, but does it have to be that way? Why don't they teach in real estate school what you really need to know to be successful? Why do you have to spend years doing things the hard way before discovering a better approach? You don't. Agent Entrepreneurs is every agent's guide to avoiding the pitfalls that leave so many real estate professionals feeling chewed up, spit out, broken, and demoralized. Skip the painful and expensive lessons and learn how to create and sustain the business you've always wanted. Here are the most important, effective, and impactful truths every agent should know. No magic wands. No gimmicks. And no holds barred.