Co-Branding: Fit Factors Between Partner Brands

Download Co-Branding: Fit Factors Between Partner Brands PDF Online Free

Author :
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892960
Total Pages : 98 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!


Book Synopsis Co-Branding: Fit Factors Between Partner Brands by : Peter Zickermann

Download or read book Co-Branding: Fit Factors Between Partner Brands written by Peter Zickermann and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-09 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ‘fit’ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not? To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers.

The Fit Factors

Download The Fit Factors PDF Online Free

Author :
Publisher :
ISBN 13 : 9780615596495
Total Pages : 70 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!


Book Synopsis The Fit Factors by : Brad Pugh

Download or read book The Fit Factors written by Brad Pugh and published by . This book was released on 2012-02-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fit Factors guides readers through the challenges regarding career decisions, the solution for making smart decisions, and how to proactively manage your career from the job hunt to promotions. An excellent companion to StrengthsFinder 2.0, The Fit Factors will help you build on your strengths to find the best job and build a great career.This book explains:- How to evaluate jobs using The Fit Factors- How companies and job seekers have different goals- How to ensure recruiters look at your resume- What companies are not telling you about their workplace- Why setting goals needs to happen before your interview- Interviewing the interviewer- What to do on your first day at a new job- The best way to develop in your careerFrom the Author:The goal of this book is to level the playing field between you and the companies you'll work for. I want to help you make smart decisions about your next job and your overall career. In doing so, I'll give away some Human Resources strategy secrets used by sophisticated companies. Fortunately, explaining these secrets is a good thing for everyone involved, because everyone wants you to succeed. On the day you are hired, your new manager and company hope that you will be their next "star" - that you'll end up in the right job, performing well, developing at work and helping them grow the business. By becoming familiar with HR strategies, you'll be better equipped to help them get their hiring decisions right and take advantage of the recruiting process they've created.I've been focusing on how to make the right job decisions for over ten years, from three perspectives: as a consultant, an employer, and as a mentor. Most recently, I've spent the last six years advising HR executives at major corporations on their recruitment, employee performance and retention strategies. Through thousands of meetings with executives, I clearly saw the contrast between employer and employee, recruiter and job seeker, executive and their talented workforce. Prospective employees do not understand what is happening "behind the curtain" when it comes to HR strategy - and if they did, they would be embarrassed at how unprepared they are to manage their own careers.Second, as an entrepreneur starting my first venture during the dot-com boom, I wanted to figure out whom to hire and how to help my team members succeed. Around that time, I discovered a variety of self-assessments that we could use to help tailor our responsibilities to our unique abilities. My goal was to determine which activities people were naturally better at than everyone else at the office and give them a chance to build their job and career around those things.Lastly, as a result of my time inside large recruiting organizations and building my own teams, I found many friends and mentees asking me for guidance regarding their own job searches. In those conversations, I tried to learn more about the person's strengths, interests, and goals, with the hope of helping them understand themselves better and search for jobs in a more focused way. Unfortunately, I found that most people did not have a way to figure out what they were good at, what they wanted in a job, and what jobs would best fit them.The frameworks, diagrams, data and quotes in this book that are the result of hundreds of conversations with managers, executives, mentees, job seekers and individuals interested in connecting what they are good at to what they do at work. Many of the pages had their beginnings as quick lists written over coffee with a mentee or as a grid I drew on the whiteboard as I considered who to hire into my team.Great careers don't just happen - that's why I wrote this book.

Six Factors to Fit

Download Six Factors to Fit PDF Online Free

Author :
Publisher : Eat Right Press
ISBN 13 : 9781951123000
Total Pages : pages
Book Rating : 4.0X/5 ( download)

DOWNLOAD NOW!


Book Synopsis Six Factors to Fit by : Robert F. Kushner

Download or read book Six Factors to Fit written by Robert F. Kushner and published by Eat Right Press. This book was released on 2019-11-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dr. Robert Kushner, brings his novel way of tackling weight that starts with YOU - your lifestyle, your habits, your mindset. Through his latest research and development of the scientifically-validated Six Factor Quiz, he discovered the 6 factors that end up being major barriers to successful weight management. Once you know your factors, you are given a personalized weight loss plan to help you eat better, be more active, gain energy, improve your mood, boost confidence and find the fun in healthy living"--

Code of Federal Regulations

Download Code of Federal Regulations PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!


Book Synopsis Code of Federal Regulations by :

Download or read book Code of Federal Regulations written by and published by . This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Clinical Assessment of Child and Adolescent Personality and Behavior

Download Clinical Assessment of Child and Adolescent Personality and Behavior PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 144190641X
Total Pages : 512 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!


Book Synopsis Clinical Assessment of Child and Adolescent Personality and Behavior by : Paul J. Frick

Download or read book Clinical Assessment of Child and Adolescent Personality and Behavior written by Paul J. Frick and published by Springer Science & Business Media. This book was released on 2009-12-12 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologists offer an increasing variety of services to the public. Among these services, psychological assessment of personality and behavior continues to be a central activity. One main reason is that other mental health professionals often do not possess a high level of competence in this area. And when dealing with children and adolescents, psychological assessment seems to take on an even greater role. Therefore, it follows that comprehensive graduate-level instruction in assessment should be a high priority for educators of psychologists who will work with these youth. This textbook is organized into three sections, consistent with the authors’ approach to teaching. Part I provides students with the psychological knowledge base necessary for modern assessment practice, including historical perspectives, measurement science, child psychopathology, ethical, legal, and cultural issues, and the basics of beginning the assessment process. Part II gives students a broad review of the specific assessment methods used by psychologists, accompanied by specific advice regarding the usage and strengths and weaknesses of each method. In Part III, we help students perform some of the most sophisticated of assessment practices: integrating and communicating assessment results and infusing assessment practice with knowledge of child development and psychopathology to assess some of the most common types of behavioral and emotional disorders in youth. A text focusing on assessment practices must be updated every four to six years to keep pace with advances in test development. For example, several of the major tests reviewed in the text, such as the Behavioral Assessment System for Children and the Child Behavior Checklist, have undergone major revisions since the publication of the last edition making the current content outdated. Further, another major test, the Conners’ Rating Scales, is undergoing substantial revisions that should be completed before publication of the next edition. Finally, the evidence for the validity of the tests and the recommendations for their appropriate use evolve as research accumulates and requires frequent updating to remain current. For example, there was a special issue of the Journal of Clinical Child and Adolescent Psychology published focusing on evidenced-based assessment of the major forms of childhood psychopathology that will need to be integrated into the chapters in Part 3. This latter point reflects an important trend in the field that should influence the marketing of the book. That is, there are several initiatives being started in all of the major areas of applied psychology (e.g., school, clinical, and counseling) to promote evidenced-based assessment practices. These initiatives have all emphasized the need to enhance the training of graduate students in this approach to assessment. This has been the orientation of this textbook from its first edition: that is, Clinical Assessment of Child and Adolescent Personality and Behavior has focused on using research to guide all recommendations for practice. The ability of the textbook to meet this training need should be an important focus of marketing the book to training programs across all areas of applied psychology.

PPE Made Easy

Download PPE Made Easy PDF Online Free

Author :
Publisher : Government Institutes
ISBN 13 : 1591919770
Total Pages : 654 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!


Book Synopsis PPE Made Easy by : Jeffrey O. Stull

Download or read book PPE Made Easy written by Jeffrey O. Stull and published by Government Institutes. This book was released on 1998-06-01 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an easy-to-use checklist format, author Jeffrey Stull, an internationally recognized expert in the area of protective clothing, examines the types of industrial and fire hazards that warrant PPE protection. He also covers how to select equipment from the range of products available, which materials are affected by the hazards, and how that influences selection, care, and maintenance of PPE.

Lifetime Spectroscopy

Download Lifetime Spectroscopy PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9783540253037
Total Pages : 528 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!


Book Synopsis Lifetime Spectroscopy by : Stefan Rein

Download or read book Lifetime Spectroscopy written by Stefan Rein and published by Springer Science & Business Media. This book was released on 2005-06-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifetime spectroscopy is one of the most sensitive diagnostic tools for the identification and analysis of impurities in semiconductors. Since it is based on the recombination process, it provides insight into precisely those defects that are relevant to semiconductor devices such as solar cells. This book introduces a transparent modeling procedure that allows a detailed theoretical evaluation of the spectroscopic potential of the different lifetime spectroscopic techniques. The various theoretical predictions are verified experimentally with the context of a comprehensive study on different metal impurities. The quality and consistency of the spectroscopic results, as explained here, confirms the excellent performance of lifetime spectroscopy.

Marketing of Tourism Experiences

Download Marketing of Tourism Experiences PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317987268
Total Pages : 309 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!


Book Synopsis Marketing of Tourism Experiences by : Noel Scott

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Fitting and Selling Shoes

Download Fitting and Selling Shoes PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 948 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!


Book Synopsis Fitting and Selling Shoes by : John Appleton Beaumont

Download or read book Fitting and Selling Shoes written by John Appleton Beaumont and published by . This book was released on 1945 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Federal Register

Download Federal Register PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!


Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 1964-12 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: