The Experience Economy Updated Edition

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Author : B. Joseph Pine II
Publisher : Harvard Business Press
ISBN 13 : 1633697983
Total Pages : 412 pages
Book Rating : 4.80/5 ( download)

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Download or read book The Experience Economy, With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 1422161978
Total Pages : 392 pages
Book Rating : 4.75/5 ( download)

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Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2011 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.

Author : B. Joseph Pine II
Publisher : Harvard Business Press
ISBN 13 : 1422143430
Total Pages : 256 pages
Book Rating : 4.38/5 ( download)

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Download or read book The Experience Economy, Updated Edition written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2011-07-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Author : James H. Gilmore
Publisher : Harvard Business Review Press
ISBN 13 : 1633690571
Total Pages : 320 pages
Book Rating : 4.78/5 ( download)

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Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Author : Anne Lorentzen
Publisher : Routledge
ISBN 13 : 1134642342
Total Pages : 285 pages
Book Rating : 4.42/5 ( download)

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Download or read book Spatial Dynamics in the Experience Economy written by Anne Lorentzen and published by Routledge. This book was released on 2015-05-22 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines the role of place as a value, resource and outcome of experiential innovation and planning. This book will be of interested to researchers concerned with urban and regional development.

Author : B. Joseph Pine
Publisher :
ISBN 13 : 9780977784608
Total Pages : 10 pages
Book Rating : 4.06/5 ( download)

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Download or read book Pine & Gilmore's Field Guide for the Experience Economy written by B. Joseph Pine and published by . This book was released on 2005-06-30 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alan Pennington
Publisher : Pearson UK
ISBN 13 : 1292148470
Total Pages : 233 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Customer Experience Manual written by Alan Pennington and published by Pearson UK. This book was released on 2016-09-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Albert Boswijk
Publisher : Pearson Education
ISBN 13 : 9789043012683
Total Pages : 244 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Experience Economy written by Albert Boswijk and published by Pearson Education. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling

Author : Augusto Costa, Rui
Publisher : IGI Global
ISBN 13 : 1799887774
Total Pages : 407 pages
Book Rating : 4.75/5 ( download)

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Download or read book Planning and Managing the Experience Economy in Tourism written by Augusto Costa, Rui and published by IGI Global. This book was released on 2021-12-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.