The Education Of An Art Director

Author : Steven Heller
Publisher : Allworth Press
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.44/5 ( download)

DOWNLOAD NOW!

Download or read book The Education of an Art Director written by Steven Heller and published by Allworth Press. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1581159676
Total Pages : 735 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book The Education of a Graphic Designer written by Steven Heller and published by Simon and Schuster. This book was released on 2012-02-14 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781856696241
Total Pages : 0 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Art Direction Explained, At Last! written by Steven Heller and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034568
Total Pages : 184 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Author : Briar Levit
Publisher : Chronicle Books
ISBN 13 : 1648960839
Total Pages : 193 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book Baseline Shift written by Briar Levit and published by Chronicle Books. This book was released on 2021-12-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world. Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher during Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.

Author : Steven Brower
Publisher :
ISBN 13 : 9781474255356
Total Pages : 232 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book Becoming a Successful Art Director written by Steven Brower and published by . This book was released on 2015 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed"--

Author : Lucy Sykes
Publisher : Anchor
ISBN 13 : 0385541813
Total Pages : 304 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Fitness Junkie written by Lucy Sykes and published by Anchor. This book was released on 2017-07-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Good Morning America Summer Must-Read! From the bestselling authors of The Knockoff, an outrageously funny novel about one woman's attempt—through clay diets, naked yoga, green juice, and cultish workout classes—to win back her career, save her best friend, and lose thirty pounds. When Janey Sweet, CEO of a couture wedding dress company, is photographed in the front row of a fashion show eating a bruffin—the delicious lovechild of a brioche and a muffin—her best friend and business partner, Beau, gives her an ultimatum: Lose thirty pounds or lose your job. Sure, Janey has gained some weight since her divorce, and no, her beautifully cut trousers don't fit like they used to, so Janey throws herself headlong into the world of the fitness revolution, signing up for a shockingly expensive workout pass, baring it all for Free the Nipple yoga, sweating through boot camp classes run by Sri Lankan militants and spinning to the screams of a Lycra-clad instructor with rage issues. At a juice shop she meets Jacob, a cute young guy who takes her dumpster-diving outside Whole Foods on their first date. At a shaman's tea ceremony she meets Hugh, a silver fox who holds her hand through an ayahuasca hallucination And at a secret exercise studio Janey meets Sara Strong, the wildly popular workout guru whose special dance routine has starlets and wealthy women flocking to her for results that seem too good to be true. As Janey eschews delicious carbs, pays thousands of dollars to charlatans, and is harassed by her very own fitness bracelet, she can't help but wonder: Did she really need to lose weight in the first place? A hilarious send-up of the health and wellness industry, Fitness Junkie is a glorious romp through the absurd landscape of our weight-obsessed culture.

Author : Austin Shaw
Publisher : CRC Press
ISBN 13 : 1317607775
Total Pages : 346 pages
Book Rating : 4.79/5 ( download)

DOWNLOAD NOW!

Download or read book Design for Motion written by Austin Shaw and published by CRC Press. This book was released on 2015-11-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315402
Total Pages : 764 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Author : Erica Rosenfeld Halverson
Publisher : Teachers College Press
ISBN 13 : 0807765724
Total Pages : 169 pages
Book Rating : 4.22/5 ( download)

DOWNLOAD NOW!

Download or read book How the Arts Can Save Education written by Erica Rosenfeld Halverson and published by Teachers College Press. This book was released on 2021 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensive look at how the arts (broadly conceived) can improve teaching, learning, and curriculum for all students, written in accessible language for non-academics and non-experts. It contains many evocative examples to illustrate the power of the arts to change education"--