The Economics Of Attention

Author : Richard A. Lanham
Publisher : University of Chicago Press
ISBN 13 : 0226468828
Total Pages : 327 pages
Book Rating : 4.22/5 ( download)

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Download or read book The Economics of Attention written by Richard A. Lanham and published by University of Chicago Press. This book was released on 2006-04-21 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Author : Richard A. Lanham
Publisher : University of Chicago Press
ISBN 13 : 9780226468679
Total Pages : 326 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Economics of Attention written by Richard A. Lanham and published by University of Chicago Press. This book was released on 2007-10-15 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Author : Jenny Odell
Publisher : Melville House
ISBN 13 : 1612198554
Total Pages : 259 pages
Book Rating : 4.52/5 ( download)

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Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

Author : Eric A. Hanushek
Publisher : MIT Press
ISBN 13 : 026254895X
Total Pages : 275 pages
Book Rating : 4.53/5 ( download)

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Download or read book The Knowledge Capital of Nations written by Eric A. Hanushek and published by MIT Press. This book was released on 2023-08-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous, pathbreaking analysis demonstrating that a country's prosperity is directly related in the long run to the skills of its population. In this book Eric Hanushek and Ludger Woessmann make a simple, central claim, developed with rigorous theoretical and empirical support: knowledge is the key to a country's development. Of course, every country acknowledges the importance of developing human capital, but Hanushek and Woessmann argue that message has become distorted, with politicians and researchers concentrating not on valued skills but on proxies for them. The common focus is on school attainment, although time in school provides a very misleading picture of how skills enter into development. Hanushek and Woessmann contend that the cognitive skills of the population—which they term the “knowledge capital” of a nation—are essential to long-run prosperity. Hanushek and Woessmann subject their hypotheses about the relationship between cognitive skills (as consistently measured by international student assessments) and economic growth to a series of tests, including alternate specifications, different subsets of countries, and econometric analysis of causal interpretations. They find that their main results are remarkably robust, and equally applicable to developing and developed countries. They demonstrate, for example, that the “Latin American growth puzzle” and the “East Asian miracle” can be explained by these regions' knowledge capital. Turning to the policy implications of their argument, they call for an education system that develops effective accountability, promotes choice and competition, and provides direct rewards for good performance.

Author : Doc Searls
Publisher : Harvard Business Press
ISBN 13 : 1422158527
Total Pages : 318 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Intention Economy written by Doc Searls and published by Harvard Business Press. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.

Author : Vincent F. Hendricks
Publisher : Springer
ISBN 13 : 3030008134
Total Pages : 159 pages
Book Rating : 4.30/5 ( download)

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Download or read book Reality Lost written by Vincent F. Hendricks and published by Springer. This book was released on 2018-09-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.

Author : Mark C. Schug
Publisher : Council for Economic Educat
ISBN 13 : 9781561836246
Total Pages : 496 pages
Book Rating : 4.49/5 ( download)

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Download or read book Focus written by Mark C. Schug and published by Council for Economic Educat. This book was released on 2006 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics and U.S. History are intimately interconnected. On a fundamental level, understanding the past helps your students understand our economic system and the keys to economic growth.

Author : Jonathan Haskel
Publisher : Princeton University Press
ISBN 13 : 0691183295
Total Pages : 292 pages
Book Rating : 4.99/5 ( download)

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Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

Author : Richard Lanham
Publisher : A&C Black
ISBN 13 : 9780826461902
Total Pages : 276 pages
Book Rating : 4.05/5 ( download)

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Download or read book Analyzing Prose written by Richard Lanham and published by A&C Black. This book was released on 2003-06-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the classic linguistics text provides a basic descriptive terminology for prose style. What is a noun style? A verb style? A hypotactic or a paratactic one? How does the running style differ from the periodic style? What do "high, middle, and low" prose style mean? How might one apply the classical terminology of rhetorical figures to prose analysis? Analyzing Prose supplies detailed, carefully charted answers to these questions in order to teach the student of prose style how and where to begin.

Author : Richard A. Lanham
Publisher : Paul Dry Books
ISBN 13 : 1589882555
Total Pages : 222 pages
Book Rating : 4.53/5 ( download)

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Download or read book Style written by Richard A. Lanham and published by Paul Dry Books. This book was released on 2007-07-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A necessary manual for those interested in the perpetuation, and the possibilities, of good English prose.”—Harper’s Magazine “[Lanham’s] style is notable for its audacity, liveliness, and grace.”—The Times Literary Supplement “The most applicably provocative book on the subject of prose style available. Imperative reading for all teachers and students of writing.”—Choice This humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes—clarity, plainness, sincerity—lie “upon the spirit like wet cardboard.” "People seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons…The Books [Lanham’s term for misguided composition textbooks], written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it’s because it is one. Yet it dominates prose instruction in America."—from Chapter 1