The Economics Of Advertising

Author : Pepall, Lynne
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978129
Total Pages : 294 pages
Book Rating : 4.25/5 ( download)

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Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.59/5 ( download)

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Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

Author : William Daniel Moriarty
Publisher :
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Economics of Marketing and Advertising written by William Daniel Moriarty and published by . This book was released on 1923 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Schmalensee
Publisher : Amsterdam : North-Holland Publishing Company
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Economics of Advertising written by Richard Schmalensee and published by Amsterdam : North-Holland Publishing Company. This book was released on 1972 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Frederic Taylor
Publisher : Routledge
ISBN 13 : 1136670424
Total Pages : 252 pages
Book Rating : 4.28/5 ( download)

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Download or read book The Economics of Advertising (RLE Advertising) written by Frederic Taylor and published by Routledge. This book was released on 2013-05-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Author : F. W. Taylor
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.53/5 ( download)

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Download or read book The Economics of Advertising written by F. W. Taylor and published by . This book was released on 1978 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : W. Duncan Reekie
Publisher : Springer
ISBN 13 : 1349048771
Total Pages : 208 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Economics of Advertising written by W. Duncan Reekie and published by Springer. This book was released on 1981-06-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sultan Kermally
Publisher : Vernon Press
ISBN 13 : 1622731166
Total Pages : 180 pages
Book Rating : 4.69/5 ( download)

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Download or read book Marketing & Economics written by Sultan Kermally and published by Vernon Press. This book was released on 2019-08-05 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.

Author : Julian Lincoln Simon
Publisher : Urbana : University of Illinois Press
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.27/5 ( download)

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Download or read book Issues in the Economics of Advertising written by Julian Lincoln Simon and published by Urbana : University of Illinois Press. This book was released on 1970 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of how much a company spends on advertising as well as how advertising affects the economy.

Author : Monle Lee
Publisher : Routledge
ISBN 13 : 0789022990
Total Pages : 452 pages
Book Rating : 4.98/5 ( download)

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Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.