The Dynamics Of Advertising

Author : Jackie Botterill
Publisher : Routledge
ISBN 13 : 1134434863
Total Pages : 296 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Dynamics of Advertising written by Jackie Botterill and published by Routledge. This book was released on 2013-12-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Author : Barry Richards
Publisher : Psychology Press
ISBN 13 : 9789058230843
Total Pages : 300 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Dynamics of Advertising written by Barry Richards and published by Psychology Press. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising over the past half century, and develop a method for the psycho-social study of all forms of public communication and of other aspects of daily life. They argue that advertising is far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. c. Book News Inc.

Author : Barbara Mueller
Publisher : Peter Lang
ISBN 13 : 9781433103841
Total Pages : 382 pages
Book Rating : 4.42/5 ( download)

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Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Author : Brenda Clark
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781619603431
Total Pages : 0 pages
Book Rating : 4.38/5 ( download)

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Download or read book Marketing Dynamics written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2013-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.

Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.83/5 ( download)

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Download or read book McMahan's New Dynamics in Advertising written by Harry Wayne McMahan and published by . This book was released on 1969 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Sherman Wright
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070720695
Total Pages : 545 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Advertising written by John Sherman Wright and published by McGraw-Hill Companies. This book was released on 1982-01-01 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the characteristics of media as well as looking at the dynamics of advertising from the perspectives of management-marketing, communications, creativity, and consumerism

Author : John Fraim
Publisher : Daimon
ISBN 13 : 385630620X
Total Pages : 427 pages
Book Rating : 4.05/5 ( download)

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Download or read book Battle of Symbols written by John Fraim and published by Daimon. This book was released on 2003 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.25/5 ( download)

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Download or read book On the dynamics of advertising competition written by and published by . This book was released on 1994 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kapoor, Avinash
Publisher : IGI Global
ISBN 13 : 1466644311
Total Pages : 429 pages
Book Rating : 4.11/5 ( download)

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Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Author : Rajagopal
Publisher : New Age International Limited Publishers
ISBN 13 : 9788122419429
Total Pages : 0 pages
Book Rating : 4.29/5 ( download)

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Download or read book Marketing Dynamics (Theory And Practice) written by Rajagopal and published by New Age International Limited Publishers. This book was released on 2007-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.