The Creativity Leap

Author : Natalie Nixon
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088273
Total Pages : 118 pages
Book Rating : 4.70/5 ( download)

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Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Author : Bob Schmetterer
Publisher : John Wiley & Sons
ISBN 13 : 0471454532
Total Pages : 257 pages
Book Rating : 4.33/5 ( download)

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Download or read book Leap written by Bob Schmetterer and published by John Wiley & Sons. This book was released on 2003-03-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Author : Natalie W. Nixon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628924969
Total Pages : 273 pages
Book Rating : 4.61/5 ( download)

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Download or read book Strategic Design Thinking written by Natalie W. Nixon and published by Bloomsbury Publishing USA. This book was released on 2017-10-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Author : Ellis Paul Torrance
Publisher :
ISBN 13 : 9780930222093
Total Pages : 286 pages
Book Rating : 4.91/5 ( download)

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Download or read book Making the Creative Leap Beyond written by Ellis Paul Torrance and published by . This book was released on 1999 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Keith J. Holyoak
Publisher : MIT Press
ISBN 13 : 9780262581448
Total Pages : 340 pages
Book Rating : 4.42/5 ( download)

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Download or read book Mental Leaps written by Keith J. Holyoak and published by MIT Press. This book was released on 1996-01-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analogy—recalling familiar past situations to deal with novel ones—is a mental tool that everyone uses. Analogy can provide invaluable creative insights, but it can also lead to dangerous errors. In Mental Leaps two leading cognitive scientists show how analogy works and how it can be used most effectively. Keith Holyoak and Paul Thagard provide a unified, comprehensive account of the diverse operations and applications of analogy, including problem solving, decision making, explanation, and communication. Holyoak and Thagard present their own theory of analogy, considering its implications for cognitive science in general, and survey examples from many other domains. These include animal cognition, developmental and social psychology, political science, philosophy, history of science, anthropology, and literature. Understanding how we draw analogies is important for people interested in the evolution of thinking in animals and in children; for those whose focus is on either creative thinking or errors of everyday reasoning; for those concerned with how decisions are made in law, business, and politics; and for those striving to improve education. Mental Leaps covers all of this ground, emphasizing the principles that govern the use of analogy and keeping technical matters to a minimum. A Bradford Book

Author : Terry Tempest Williams
Publisher : Vintage
ISBN 13 : 1101912421
Total Pages : 352 pages
Book Rating : 4.23/5 ( download)

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Download or read book Leap written by Terry Tempest Williams and published by Vintage. This book was released on 2015-03-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Leap, Terry Tempest Williams, award-winning author of Refuge, offers a sustained meditation on passion, faith, and creativity-based upon her transcendental encounter with Hieronymus Bosch's medieval masterpiece The Garden of Delights. Williams examines this vibrant landscape with unprecedented acuity, recognizing parallels between the artist's prophetic vision and her own personal experiences as a Mormon and a naturalist. Searing in its spiritual, intellectual, and emotional courage, Williams's divine journey enables her to realize the full extent of her faith and through her exquisite imagination opens our eyes to the splendor of the world.

Author : Heather McCloskey Beck
Publisher : Mango Media
ISBN 13 : 1609257952
Total Pages : 178 pages
Book Rating : 4.58/5 ( download)

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Download or read book Take the Leap written by Heather McCloskey Beck and published by Mango Media. This book was released on 2013-10-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t just imagine the life you want, start living it right now with this guide to putting your dreams into practice every day. Inspirational author and speaker Heather McCloskey Beck wants you to know that there's nothing more important than figuring out what makes your heart sing—and doing it every day. So many of us have been trained to think it's not “responsible” to prioritize doing what we love, that there are more important things to life than feeling fulfilled. Yet we yearn for a more creative, engaged life. Beck, a popular Huffington Post columnist and creator of the global peace movement, Peace Flash, offers guidance, stories, and dozens of practical suggestions for how to take the leap into the life you were meant to live. If you've forgotten what makes you tick, Heather will help you rediscover it. If you know what it is but aren't doing it, she'll help you clear a path. Starting with just fifteen minutes. Today.

Author : Howard Yu
Publisher :
ISBN 13 : 9781541758018
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Leap written by Howard Yu and published by . This book was released on 2020-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Author : James J Mapes
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402229747
Total Pages : 288 pages
Book Rating : 4.49/5 ( download)

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Download or read book Quantum Leap Thinking written by James J Mapes and published by Sourcebooks, Inc.. This book was released on 2003-04-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You've certainly hit the nail on the head. If I had read Quantum Leap Thinking at the age of 20, I could have saved many, many mistakes and a helluva lot of wasted effort."— Clive Cussler, bestselling author Positive change can happen in sudden and profound leaps. Quantum Leap Thinking provides the foundation for breakthrough thinking that will trigger astonishing growth in your personal and professional life. • What if it was possible to break through fear and make positive changes in your life in an instant by a simple shift in your thinking? • What if you could lower your anxiety in a matter of seconds by changing your perceptions? • How would your life change if you had unshakable motivation for whatever you chose to do? Quantum Leap Thinking is the key to unlocking the door to new-found potential and peak performance. "An extraordinary guide to thinking your way to the next level in your life, within your career, your relationships or your self."—Joan Lunden, journalist and author "Quantum Leap Thinking [is] an opportunity to get our energy out and target it in the direction of great productivity, leaving us with a feeling of accomplishment."— Leon Tec, M.D., author of The Fear of Success and Targets

Author : Penney Peirce
Publisher : Simon and Schuster
ISBN 13 : 1582703906
Total Pages : 342 pages
Book Rating : 4.09/5 ( download)

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Download or read book Leap of Perception written by Penney Peirce and published by Simon and Schuster. This book was released on 2013-05-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to adapting to the holistic modern world's expanding paradigm of perception builds on the author's teachings in The Intuitive Way and Frequency to outline an effective life practice for resolving conflicts, expanding creativity, overcoming anxiety and focusing attention.