The Children Of Marx And Coca Cola Microform Advertising And Commercial Creativity

Author : Matthew Alan Frederick Soar
Publisher : National Library of Canada = Bibliothèque nationale du Canada
ISBN 13 : 9780612171152
Total Pages : 300 pages
Book Rating : 4.59/5 ( download)

DOWNLOAD NOW!

Download or read book The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity written by Matthew Alan Frederick Soar and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1996 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert Brandon
Publisher :
ISBN 13 :
Total Pages : 239 pages
Book Rating : 4.58/5 ( download)

DOWNLOAD NOW!

Download or read book Effervescence written by Robert Brandon and published by . This book was released on 2020-06-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his memoir, Effervescence, Mr. Brandon relates fascinating facts and details about many of the remarkable and highly successful marketing programs and events that occurred during his thirty-five year collective tenure at Coca-Cola and Anheuser-Busch during its most formative years. He reveals their origin, development and implementation, all of which he personally engaged in while employed in executive marketing positions at Coca-Cola and Anheuser-Busch. Chapter after chapter reveals the marketing mechanisms behind these very exciting, some first-of-its-kind, and even groundbreaking programs, that set sales records, many of which have yet to be surpassed in either company today. This edition contains a new compelling chapter about working with Disney.

Author : Gene Youngblood
Publisher : Fordham University Press
ISBN 13 : 0823287432
Total Pages : 464 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book Expanded Cinema written by Gene Youngblood and published by Fordham University Press. This book was released on 2020-03-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category. First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world. A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective. Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.

Author : Florian Alexander Schmidt
Publisher : Birkhäuser
ISBN 13 : 3035610673
Total Pages : 256 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book Crowd Design written by Florian Alexander Schmidt and published by Birkhäuser. This book was released on 2017-07-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralized, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds. Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.

Author : Robert A. G. Monks
Publisher : Wiley-Blackwell
ISBN 13 : 9781405116985
Total Pages : 584 pages
Book Rating : 4.86/5 ( download)

DOWNLOAD NOW!

Download or read book Corporate Governance written by Robert A. G. Monks and published by Wiley-Blackwell. This book was released on 2003-12-19 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the dramatic series of corporate meltdowns: Enron; Tyco; Adelphia; WorldCom; the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to include: analysis of the latest cases of corporate disaster; An overview of corporate governance guidelines and codes of practice in developing and emerging markets new cases: Adelphia; Arthur Andersen; Tyco Laboratories; Worldcom; Gerstner's pay packet at IBM Once again in the new edition of their textbook, Robert A. G. Monks and Nell Minow show clearly the role of corporate governance in making sure the right questions are asked and the necessary checks and balances in place to protect the long-term, sustainable value of the enterprise. A CD-ROM containing a comprehensive case study of the Enron collapse, complete with senate hearings and video footage, accompanies the text. Further lecturer resources and links are available at www.blackwellpublishing.com/monks

Author :
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1987 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Patrick Vonderau
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715819
Total Pages : 562 pages
Book Rating : 4.16/5 ( download)

DOWNLOAD NOW!

Download or read book Films that Sell written by Patrick Vonderau and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

Author : Leah A. Lievrouw
Publisher : Taylor & Francis
ISBN 13 : 0415431603
Total Pages : 463 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book New Media written by Leah A. Lievrouw and published by Taylor & Francis. This book was released on 2009 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jacques Ellul
Publisher : Vintage
ISBN 13 : 0593315685
Total Pages : 531 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book The Technological Society written by Jacques Ellul and published by Vintage. This book was released on 2021-07-27 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: As insightful and wise today as it was when originally published in 1954, Jacques Ellul's The Technological Society has become a classic in its field, laying the groundwork for all other studies of technology and society that have followed. Ellul offers a penetrating analysis of our technological civilization, showing how technology—which began innocuously enough as a servant of humankind—threatens to overthrow humanity itself in its ongoing creation of an environment that meets its own ends. No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful reading of this book. "A magnificent book . . . He goes through one human activity after another and shows how it has been technicized, rendered efficient, and diminished in the process.”—Harper's “One of the most important books of the second half of the twentieth-century. In it, Jacques Ellul convincingly demonstrates that technology, which we continue to conceptualize as the servant of man, will overthrow everything that prevents the internal logic of its development, including humanity itself—unless we take necessary steps to move human society out of the environment that 'technique' is creating to meet its own needs.”—The Nation “A description of the way in which technology has become completely autonomous and is in the process of taking over the traditional values of every society without exception, subverting and suppressing these values to produce at last a monolithic world culture in which all non-technological difference and variety are mere appearance.”—Los Angeles Free Press

Author : William Chapin Seitz
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book The Art of Assemblage written by William Chapin Seitz and published by . This book was released on 1961 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Assemblage art consists of making three-dimensional or two-dimensional artistic compositions by putting together found-objects."--Boundless.