The Asia Pacific Marketing Pocket Book 2006

Author :
Publisher :
ISBN 13 : 9781841161884
Total Pages : 296 pages
Book Rating : 4.88/5 ( download)

DOWNLOAD NOW!

Download or read book The Asia Pacific Marketing Pocket Book, 2006 written by and published by . This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East

Author : World Advertising Research Center
Publisher :
ISBN 13 : 9781841161501
Total Pages : 283 pages
Book Rating : 4.00/5 ( download)

DOWNLOAD NOW!

Download or read book The Asia Pacific Marketing Pocket Book written by World Advertising Research Center and published by . This book was released on 2004 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 295 pages
Book Rating : 4.83/5 ( download)

DOWNLOAD NOW!

Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 300 pages
Book Rating : 4.83/5 ( download)

DOWNLOAD NOW!

Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Cheng-Few Lee
Publisher : Emerald Group Publishing
ISBN 13 : 1837538662
Total Pages : 299 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book Advances in Pacific Basin Business, Economics and Finance written by Cheng-Few Lee and published by Emerald Group Publishing. This book was released on 2024-04-04 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Pacific Basin Business, Economics and Finance (APBBEF) is a peer-reviewed series designed to focus on interdisciplinary research in finance, economics, and management among Pacific Rim countries.

Author : Roman Tomasic
Publisher : Routledge
ISBN 13 : 1351571532
Total Pages : 608 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Commercial Law in East Asia written by Roman Tomasic and published by Routledge. This book was released on 2017-07-05 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift of economic gravity towards East Asia requires a critical examination of law's role in the Asian Century. This volume explores the diverse scholarly perspectives on law's role in the economic rise of East Asia and moves from general debates, such as whether law enjoys primacy over culture, state intervention or free markets in East Asian capitalism, to specific case studies looking at the nature of law in East Asian negotiations, contracts, trade policy and corporate governance. The collection of articles exposes the clefts and cleavages in the scholarly literature explaining law's form, function and future in the Asian Century.

Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 929257504X
Total Pages : 103 pages
Book Rating : 4.45/5 ( download)

DOWNLOAD NOW!

Download or read book ASEAN+3 Bond Market Guide 2016 Thailand written by Asian Development Bank and published by Asian Development Bank. This book was released on 2016-09-01 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASEAN+3 Bond Market Guide is a comprehensive explanation of the region’s bond markets. It provides various information such as the history, legal and regulatory framework, specific characteristics of the market, trading and transaction including settlement systems, and other relevant information. Bond Market Guide 2016 for Thailand is an outcome of the strong support and kind contributions of ASEAN+3 Bond Market Forum members and experts, particularly from Thailand. The report should be recognized as a collective good to support bond market development among ASEAN+3 members.

Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 9292575988
Total Pages : 121 pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book ASEAN+3 Bond Market Guide 2016 Singapore written by Asian Development Bank and published by Asian Development Bank. This book was released on 2016-10-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Singapore bond market has become one of the most developed open capital markets in Asia with over US$221 billion in total local currency bonds outstanding with an additional US$53 billion of bonds outstanding. The Singapore Bond Market Guide is an outcome of the support and contributions of ASEAN+3 Bond Market Forum members and experts, particularly from Singapore, while the ASEAN+3 Bond Market Guide as a whole is a comprehensive explanation of the region’s bond markets. This report should be recognized as a collective good to support bond market development among ASEAN+3 members.

Author : Carolyn D'Avanzo
Publisher : Elsevier Health Sciences
ISBN 13 : 0323086047
Total Pages : 848 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book Mosby's Pocket Guide to Cultural Health Assessment - E-Book written by Carolyn D'Avanzo and published by Elsevier Health Sciences. This book was released on 2008-01-08 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: With all of the cultural and ethnic information that could affect patient and family care, POCKET GUIDE TO CULTURAL HEALTH ASSESSMENT, 4th Edition is the perfect portable yet complete reference. This guide discusses the clinical implications of ethnic populations from over 170 countries with a wealth of information on each—from languages spoken to health care beliefs and practices to eye contact. Ideal for everyday use, this handbook is the most comprehensive and portable resource on the market for patient care. Alphabetically organized by country with all sections presented consistently to give you quick access to important cultural information. Presents comprehensive content on all cultural aspects that affect patient assessment. Includes brief descriptions of each country’s topography and provides maps to illustrate potential environmental etiologies of an illness. Updated international childhood immunization schedules and the latest information from the World Health Organization provide the most up-to-date healthcare standards from around the world. Extensive bibliographies give you resources for further information. A streamlined and concise format with thumb tabs dividing each section makes this pocket guide the perfect quick reference tool. Thoroughly updated content includes new country names and their demographics, patient data, health care practices, and other cultural implications that affect care of today’s culturally diverse patient population. New international contributors bring together a wealth of information on the specifics of care for patients from over 170 countries. Includes more historical and political information for each country to provide current background information. Increased emphasis on how a population appears in the worldview and how their religion affect decision-making gives you a fuller perspective on each country’s culture. More information on naturalistic healing and practices helps you treat patients from a variety of backgrounds.