The Art Of Naming

Author : Michael Ohl
Publisher : MIT Press
ISBN 13 : 0262537036
Total Pages : 312 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Art of Naming written by Michael Ohl and published by MIT Press. This book was released on 2019-02-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.

Author : Stephen Roach
Publisher :
ISBN 13 : 9781941106167
Total Pages : 96 pages
Book Rating : 4.61/5 ( download)

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Download or read book Naming the Animals written by Stephen Roach and published by . This book was released on 2021-03-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief invitation to all people to live creative lives. Stephen Roach is host of the Makers and Mystics podcast and founder of The Breath & the Clay creative arts movement takes the reader back to the initial creative acts of God at Creation and explores the implications of Adam naming the animals, drawing out applications on how that merciful gift informs creative acts today of all kinds.

Author : Brad Flowers
Publisher : Entrepreneur Press
ISBN 13 : 1613084234
Total Pages : 152 pages
Book Rating : 4.36/5 ( download)

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Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Author : Carole Hough
Publisher : Oxford University Press
ISBN 13 : 019163042X
Total Pages : 801 pages
Book Rating : 4.22/5 ( download)

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Download or read book The Oxford Handbook of Names and Naming written by Carole Hough and published by Oxford University Press. This book was released on 2016-05-03 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.

Author : Kellie Richardson
Publisher :
ISBN 13 : 9781733037518
Total Pages : 0 pages
Book Rating : 4.19/5 ( download)

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Download or read book The Art of Naming My Pain written by Kellie Richardson and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry. Art. Essays. African & African American Studies. Women's Studies. In an era of highly curated personas and unrealistic self-expectation, Kellie Richardson offers readers a stunningly honest account of her struggles with identity, relationships, mental health and self-love. THE ART OF NAMING MY PAIN collects Richardson's poetry, essays and art as she navigates what it is for a Black, queer, broken woman to seek joy in a world that says she doesn't deserve it. This book is an unfolding of her journey, bearing witness to the possibility of life after self-loathing. Richardson's voice is refreshingly candid in this sophomore collection, shedding light on issues we all face, though few have the courage to own in the public sphere.

Author : L. Schumacher
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.16/5 ( download)

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Download or read book The Art of Naming Dishes on Bills of Fare written by L. Schumacher and published by . This book was released on 1920 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggests a method of naming dishes on bills of fare and menus.

Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 96 pages
Book Rating : 4.85/5 ( download)

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Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Author : Stanley Lieberson
Publisher : Yale University Press
ISBN 13 : 9780300083859
Total Pages : 366 pages
Book Rating : 4.58/5 ( download)

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Download or read book A Matter of Taste written by Stanley Lieberson and published by Yale University Press. This book was released on 2000-01-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: What accounts for our tastes? Why and how do they change over time? Stanley Lieberson analyzes children's first names to develop an original theory of fashion. He disputes the commonly-held notion that tastes in names (and other fashions) simply reflect societal shifts.

Author : Dede Montgomery
Publisher :
ISBN 13 : 9781949290721
Total Pages : 122 pages
Book Rating : 4.27/5 ( download)

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Download or read book Humanity's Grace written by Dede Montgomery and published by . This book was released on 2022 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salty air, low lying clouds, and crooning of seagulls near the towering Astoria Column and the flowing Columbia River set the scene for Humanity's Grace, a collection of linked short stories. Frank, Anne, Monica, and Sarah all reappear from the pages of Montgomery's novel, Beyond the Ripples. New characters: An elderly mother and her son, a police office and spouse, a childhood friend, a counselor, a bystander appear, are all uniquely connected to a murder in downtown Astoria, Oregon. Frank's untimely death creates a spectrum of consequences for his loved ones, acquaintances, and strangers. The ensuing murder accusation throws a trio of characters into darkness, as they reassess earlier beliefs, past decisions and actions. Other characters are impacted in unique and unexpected ways. A police officer is haunted by his past. A young woman awakens from a vivid dream of a friend from before. A mother wonders what she did wrong. A son aches for others to be kind. A daughter questions her father's past, while her mother remembers parts of the man she had forgotten. A stranger ponders the significance of a message she's received. The characters in Humanity's Grace intertwine as they laugh, scream, and cry, do good or create evil. Most of all, they meander through sorrow and sadness, joy and regret, as they remind the reader of the startling and collective beauty of life's connections.

Author : Carol Kaesuk Yoon
Publisher : W. W. Norton & Company
ISBN 13 : 0393338711
Total Pages : 353 pages
Book Rating : 4.13/5 ( download)

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Download or read book Naming Nature: The Clash Between Instinct and Science written by Carol Kaesuk Yoon and published by W. W. Norton & Company. This book was released on 2010-08-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history of taxonomy, describing the quest of scientists to name and classify living things from Carl Linnaeus to early twenty-first-century scientists who rely more on microscopic evidence than their senses, which has encouraged an indifference to nature that is responsible for the extinction of many species.