The Art Of Marketing And Promotion

Author : Allan P. Sand
Publisher : Allan P. Sand
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Download or read book The Art of Marketing & Promotion written by Allan P. Sand and published by Allan P. Sand. This book was released on 2012-10-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is how Sun Tzu helps you develop and implement promotion & marketing programs! Apply the philosophy of warto expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled “The Art of War”. It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: • Win against larger, better-funded competitors • Design useful marketing strategies that work • Create effective messages that get results • Design material specifically for target publics • Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business philosophy.

Author : Maria Piscopo
Publisher : Allworth
ISBN 13 : 9781581157147
Total Pages : 256 pages
Book Rating : 4.42/5 ( download)

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Download or read book The Photographer's Guide to Marketing and Self-Promotion written by Maria Piscopo and published by Allworth. This book was released on 2010-06-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

Author : Allan P Sand
Publisher : Billiard Gods Productions
ISBN 13 : 9781625053787
Total Pages : 0 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Art of Marketing & Promotion - How Sun Tzu Can Improve Your Business Success written by Allan P Sand and published by Billiard Gods Productions. This book was released on 2012-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is how Sun Tzu would help you develop and implement promotional & marketing programs! Apply the philosophy of war to expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War". It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: Win against larger, better-funded competitors Design useful marketing strategies that work Create effective messages that get results Design material specifically for target publics Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.

Author : Allan Sand
Publisher :
ISBN 13 : 9781625050021
Total Pages : 92 pages
Book Rating : 4.2X/5 ( download)

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Download or read book The Art of Marketing and Promotion written by Allan Sand and published by . This book was released on 2012-03-10 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is how Sun Tzu would help you develop and implement promotional & marketing programs Apply the philosophy of war to expanding your business 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War." It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: - Win against larger, better-funded competitors - Design useful marketing strategies that work - Create effective messages that get results - Design material specifically for target publics - Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.

Author : Lisa L. Cyr
Publisher : Rockport Publishers
ISBN 13 : 9781592531868
Total Pages : 158 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Art of Promotion written by Lisa L. Cyr and published by Rockport Publishers. This book was released on 2005 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book enables creative professionals, both seasoned and newcomer, to confidently employ alternative approaches and techniques in their work. The inclusion of insightful technical tips takes the fear out of venturing outside the norm, eliminating any unthought of repercussions. In addition, many projects include cost-effective alternatives to achieving similar high-end effects. As creatives push the envelope and break new ground, the industry evolves and grows as a result." --Cover.

Author : Anthony Rhine
Publisher : Rowman & Littlefield
ISBN 13 : 1538128969
Total Pages : 275 pages
Book Rating : 4.61/5 ( download)

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Download or read book Marketing the Arts written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Author : Ilise Benun
Publisher : Lulu.com
ISBN 13 : 1435739639
Total Pages : 161 pages
Book Rating : 4.35/5 ( download)

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Download or read book Money Management for Business Success written by Ilise Benun and published by Lulu.com. This book was released on 2007-01-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: No description supplied

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136428259
Total Pages : 234 pages
Book Rating : 4.58/5 ( download)

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Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Author : Calvin J. Goodman
Publisher :
ISBN 13 : 9780917232268
Total Pages : 533 pages
Book Rating : 4.67/5 ( download)

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Download or read book Art Marketing Handbook written by Calvin J. Goodman and published by . This book was released on 1991 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.