The Americanisation Of European Business

Author : Matthias Kipping
Publisher : Routledge
ISBN 13 : 1134693737
Total Pages : 276 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Americanisation of European Business written by Matthias Kipping and published by Routledge. This book was released on 2002-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

Author : Matthias Kipping
Publisher :
ISBN 13 :
Total Pages : 235 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Americanisation of European Business written by Matthias Kipping and published by . This book was released on 2005 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

Author : Harm G. Schröter
Publisher : Springer Science & Business Media
ISBN 13 : 1402029349
Total Pages : 268 pages
Book Rating : 4.49/5 ( download)

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Download or read book Americanization of the European Economy written by Harm G. Schröter and published by Springer Science & Business Media. This book was released on 2005-12-05 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.

Author : Harm G. Schröter
Publisher : Springer
ISBN 13 : 9780387522692
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)

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Download or read book Americanization of the European Economy written by Harm G. Schröter and published by Springer. This book was released on 2008-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.

Author : Hubert Bonin
Publisher : Librairie Droz
ISBN 13 : 9782600012591
Total Pages : 708 pages
Book Rating : 4.91/5 ( download)

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Download or read book American Firms in Europe written by Hubert Bonin and published by Librairie Droz. This book was released on 2009 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.

Author : Jonathan Zeitlin
Publisher : Oxford University Press
ISBN 13 : 0191544655
Total Pages : pages
Book Rating : 4.51/5 ( download)

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Download or read book Americanization and its Limits written by Jonathan Zeitlin and published by Oxford University Press. This book was released on 2000-03-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways. Their findings will be of compelling interest not only to historians and social scientists concerned with the dynamics of post-war economic growth and industrial development, but also to those engaged in contemporary debates about the cross-national transfer and diffusion of productive models.

Author : Klaus Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1119161754
Total Pages : 520 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Handbook of European Communication History written by Klaus Arnold and published by John Wiley & Sons. This book was released on 2019-08-08 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.

Author : Neil Campbell
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.93/5 ( download)

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Download or read book Issues in Americanisation and Culture written by Neil Campbell and published by . This book was released on 2004 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers students an interdisciplinary and theoretically informed understanding of the cultural processes of Americanisation.

Author : Patrick Gunnigle
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Americanisation of the European Business System? written by Patrick Gunnigle and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article examines the impact of contemporary business practices within the American business system on established patterns of industrial relations (IR) management in European subsidiaries of US multinationals, specifically how established firm-level settlements for the management of IR may or may not combine with host-country effects to constrain such innovations. The empirical material leads us to evaluate subsidiaries of US multinationals as a contingent factor indicating that institutional effects at the level of the national business system are likely to be more embedded than the effects of ownership on employment and IR at firm level.

Author : Alexander Stephan
Publisher : Berghahn Books
ISBN 13 : 9781571816733
Total Pages : 326 pages
Book Rating : 4.39/5 ( download)

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Download or read book Americanization and Anti-Americanism written by Alexander Stephan and published by Berghahn Books. This book was released on 2005 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ongoing discussions about globalization, American hegemony and September 11 and its aftermath have moved the debate about the export of American culture and cultural anti-Americanism to center stage of world politics. At such a time, it is crucial to understand the process of culture transfer and its effects on local societies and their attitudes toward the United States. This volume presents Germany as a case study of the impact of American culture throughout a period characterized by a totalitarian system, two unusually destructive wars, massive ethnic cleansing, and economic disaster. Drawing on examples from history, culture studies, film, radio, and the arts, the authors explore the political and cultural parameters of Americanization and anti-Americanism, as reflected in the reception and rejection of American popular culture and, more generally, in European-American relations in the "American Century." Alexander Stephan is Professor of German, Ohio Eminent Scholar, and Senior Fellow of the Mershon Center for the Study of International Security and Public Policy at Ohio State University, where he directs a project on American culture and anti-Americanism in Europe and the world.