The 25 Cognitive Biases

Author : Kai Musashi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532703232
Total Pages : 76 pages
Book Rating : 4.36/5 ( download)

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Download or read book The 25 Cognitive Biases written by Kai Musashi and published by Createspace Independent Publishing Platform. This book was released on 2016-05-16 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 25 Cognitive Biases You NEED To Know! Want To Get Ahead In Life? Well You've Come To The Right Place... Learn These 25 Cognitive Biases Today! Have you ever found yourself wondering why you make the decisions you make? Why you seem to like the same things as others, or why you believe only what you want to believe? Well, it may be because certain Cognitive Biases are working-and they're slowly taking over your brain. Now, this really isn't something good because it means you are somehow not in control of yourself anymore. Cognitive Biases also begin to blind you. They make you believe in certain things that could cloud your judgment-and that's why you do the things you do. However, there's a way for you to fight these Cognitive Biases-and you'll find them all right here! With the help of this book, you'd learn about the 25 Cognitive Biases-what they're about, and how to stop being their victim! Read this book now and be a better, more decisive, and confident you in time!

Author : Sam Page
Publisher :
ISBN 13 : 9780994390202
Total Pages : 198 pages
Book Rating : 4.03/5 ( download)

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Download or read book Unconscious Marketing written by Sam Page and published by . This book was released on 2015-08-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.

Author : Thomas Gilovich
Publisher : Cambridge University Press
ISBN 13 : 9780521796798
Total Pages : 884 pages
Book Rating : 4.92/5 ( download)

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Download or read book Heuristics and Biases written by Thomas Gilovich and published by Cambridge University Press. This book was released on 2002-07-08 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 2002, compiles psychologists' best attempts to answer important questions about intuitive judgment.

Author : Nick Kolenda
Publisher :
ISBN 13 : 9780615815657
Total Pages : 0 pages
Book Rating : 4.50/5 ( download)

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Download or read book Methods of Persuasion written by Nick Kolenda and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.

Author : Geoffrey Ellis
Publisher : Springer
ISBN 13 : 3319958313
Total Pages : 184 pages
Book Rating : 4.16/5 ( download)

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Download or read book Cognitive Biases in Visualizations written by Geoffrey Ellis and published by Springer. This book was released on 2018-09-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the latest research in this new and exciting area of visualization, looking at classifying and modelling cognitive biases, together with user studies which reveal their undesirable impact on human judgement, and demonstrating how visual analytic techniques can provide effective support for mitigating key biases. A comprehensive coverage of this very relevant topic is provided though this collection of extended papers from the successful DECISIVe workshop at IEEE VIS, together with an introduction to cognitive biases and an invited chapter from a leading expert in intelligence analysis. Cognitive Biases in Visualizations will be of interest to a wide audience from those studying cognitive biases to visualization designers and practitioners. It offers a choice of research frameworks, help with the design of user studies, and proposals for the effective measurement of biases. The impact of human visualization literacy, competence and human cognition on cognitive biases are also examined, as well as the notion of system-induced biases. The well referenced chapters provide an excellent starting point for gaining an awareness of the detrimental effect that some cognitive biases can have on users’ decision-making. Human behavior is complex and we are only just starting to unravel the processes involved and investigate ways in which the computer can assist, however the final section supports the prospect that visual analytics, in particular, can counter some of the more common cognitive errors, which have been proven to be so costly.

Author : Thinknetic
Publisher : Cognitive Biases & Mental Models (Decision Making Mastery)
ISBN 13 : 9781646963898
Total Pages : 188 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Cognitive Biases In A Nutshell written by Thinknetic and published by Cognitive Biases & Mental Models (Decision Making Mastery). This book was released on 2022-02-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 085719609X
Total Pages : 111 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Author : Shane Parrish
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 0 pages
Book Rating : 4.78/5 ( download)

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Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Author : Martha Whitesmith
Publisher : Edinburgh University Press
ISBN 13 : 1474466362
Total Pages : 304 pages
Book Rating : 4.63/5 ( download)

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Download or read book Cognitive Bias in Intelligence Analysis written by Martha Whitesmith and published by Edinburgh University Press. This book was released on 2020-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critiques the reliance of Western intelligence agencies on the use of a method for intelligence analysis developed by the CIA in the 1990s, the Analysis of Competing Hypotheses (ACH).

Author : Tali Sharot
Publisher : Vintage
ISBN 13 : 0307379833
Total Pages : 273 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Optimism Bias written by Tali Sharot and published by Vintage. This book was released on 2011-06-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; how our optimistic illusions affect our financial, professional, and emotional decisions; and more. Drawing on cutting-edge science, The Optimism Bias provides us with startling new insight into the workings of the brain and the major role that optimism plays in determining how we live our lives.