Summary The Myth Of Excellence

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511018489
Total Pages : 44 pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book Summary: The Myth of Excellence written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything". This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, access, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Myth of Excellence" and discover the key to standing out from the crowd and succeeding.

Author : Fred Crawford
Publisher : Crown Currency
ISBN 13 : 0307422194
Total Pages : 274 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book The Myth of Excellence written by Fred Crawford and published by Crown Currency. This book was released on 2007-12-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.

Author : BusinessNews Publishing
Publisher : Primento
ISBN 13 : 2511021684
Total Pages : 15 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Summary: The E-Myth Enterprise written by BusinessNews Publishing and published by Primento. This book was released on 2014-11-12 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Michael Gerber's book: "The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business". This complete summary of the ideas from Michael Gerber's book "The E-Myth Enterprise" shows how you can take a great idea and turn it into a thriving and enduring business by meeting two absolute requirements: satisfying your influencers and meeting preferences. In his book, the author explains the importance of doing each of these things and how you can design a strategy for meeting these requirements. This summary is a must-read for anyone who thinks they may have a great idea and wants to start making money from it. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The E-Myth Enterprise" and find out how you can turn your dreams into a reality.

Author : Gary Harpst
Publisher : BookPros, LLC
ISBN 13 : 1933538813
Total Pages : 295 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Six Disciplines for Excellence written by Gary Harpst and published by BookPros, LLC. This book was released on 2007 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six Disciplines Corporation is dedicated to helping small businesses achieve and sustain success. Six Disciplines for Excellence provides six fundamental business principles that are specifically designed to help small businesses move beyond momentary success to attain enduring excellence. This book is not for those who are looking for a quick fix. Six Disciplines for Excellence is a long-term fitness program, not a fad diet.In Six Disciplines for Excellence, you will find:. Information on creating a unique mission statement. Ways to deal with internal and external factors (such as equipment failure or an unfavorable stock market) that affect your business. Helpful charts, checklists, hints, tips, and graphs . Techniques to sustain the success you have worked hard to achieve

Author : Ben Bergeron
Publisher : Ben Bergeron, LLC
ISBN 13 : 9781619617278
Total Pages : 0 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Chasing Excellence written by Ben Bergeron and published by Ben Bergeron, LLC. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ben's ability to develop mental toughness and the approach he shares in Chasing Excellence is a game changer for athletes in any sport." --Javier Vazquez, Major League Baseball All-Star "This book will do for you what Ben has done for me--take you to the next level and show you how to be the best. His insights on the mental game are second to none. You will feel prepared for anything." --Bethany Hart-Gerry, US Olympic Bobsled Team CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games(R) as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs--anyone who's willing to commit totally to becoming better than the best. By Chasing Excellence, you'll discover how extraordinary it's possible for you to be.

Author : Lior Arussy
Publisher : Information Today, Inc.
ISBN 13 : 9780910965798
Total Pages : 248 pages
Book Rating : 4.9X/5 ( download)

DOWNLOAD NOW!

Download or read book Excellence Every Day written by Lior Arussy and published by Information Today, Inc.. This book was released on 2008 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing various levels of the corporate ladder, from customer service to the CEO, this handbook explores "The Excellence Myth," revealing a philosophy of excellence to help individuals and organisations reach their performance potential.

Author : Ryan Mathews
Publisher : FT Press
ISBN 13 : 0132277425
Total Pages : 241 pages
Book Rating : 4.26/5 ( download)

DOWNLOAD NOW!

Download or read book What's Your Story? written by Ryan Mathews and published by FT Press. This book was released on 2008 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You need to read this book to fi nd out why." -Alan Webber, Co-founder, "Fast Company "magazine "A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker's story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands." -Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories-and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they're unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What's Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today's relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER'S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today's Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, "and more" Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker

Author : Kevin J. Duggan
Publisher : McGraw Hill Professional
ISBN 13 : 0071768564
Total Pages : 321 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Design for Operational Excellence: A Breakthrough Strategy for Business Growth written by Kevin J. Duggan and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Six Sigma and Lean! Design your processes to facilitate real business growth, in both healthy and unhealthy economies Design for Operational Excellence defines why companies embark upon continuous improvement—and the true answer is not to improve efficiency, quality, or eliminate waste! The reason is to achieve Operational Excellence. Duggan, an established authority on OpEx, provides the design criteria and guidelines that enable you to grow your business organically by refocusing management’s attention from running the business to growing the business. Founded on eight key principles, this groundbreaking system facilitates the continuous flow of value into any operation—from customer service to sales to manufacturing. Kevin J. Duggan is a renowned speaker, executive mentor, and educator in applying advanced lean techniques to achieve Operational Excellence and the author of two books on the subject: Creating Mixed Model Value Streams and The Office That Grows Your Business—Achieving Operational Excellence in Your Business Processes. As the Founder of the Institute for Operational Excellence, the leading educational center on Operational Excellence, and Duggan Associates, an international training and advisory firm, Kevin has assisted many major corporations worldwide, including United Technologies Corporation, Caterpillar, Pratt & Whitney, Singapore Airlines, IDEX Corporation, GKN and Parker Hannifin. A recognized expert on Operational Excellence, Kevin is a frequent keynote speaker, master of ceremonies, and panelist at international conferences, and has appeared on CNN and the Fox Business Network.

Author : Mary Blair-Loy
Publisher : University of Chicago Press
ISBN 13 : 0226820149
Total Pages : 259 pages
Book Rating : 4.49/5 ( download)

DOWNLOAD NOW!

Download or read book Misconceiving Merit written by Mary Blair-Loy and published by University of Chicago Press. This book was released on 2022-06-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive study showing how cultural ideas of merit in academic science produce unfair and unequal outcomes. In Misconceiving Merit, sociologists Mary Blair-Loy and Erin A. Cech uncover the cultural foundations of a paradox. On one hand, academic science, engineering, and math revere meritocracy, a system that recognizes and rewards those with the greatest talent and dedication. At the same time, women and some racial and sexual minorities remain underrepresented and often feel unwelcome and devalued in STEM. How can academic science, which so highly values meritocracy and objectivity, produce these unequal outcomes? Blair-Loy and Cech studied more than five hundred STEM professors at a top research university to reveal how unequal and unfair outcomes can emerge alongside commitments to objectivity and excellence. The authors find that academic STEM harbors dominant cultural beliefs that not only perpetuate the mistreatment of scientists from underrepresented groups but hinder innovation. Underrepresented groups are often seen as less fully embodying merit compared to equally productive white and Asian heterosexual men, and the negative consequences of this misjudgment persist regardless of professors’ actual academic productivity. Misconceiving Merit is filled with insights for higher education administrators working toward greater equity as well as for scientists and engineers striving to change entrenched patterns of inequality in STEM.

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511018454
Total Pages : 32 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book Summary: The Management Myth written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong". This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created by self-proclaimed business gurus, business book authors and the business school industry. In his book, the author reveals the truth about business management and claims that “a good manager is nothing more or less than a good and well educated person”. Added-value of this summary: • Save time • Understand key concepts • Expand your management skills To learn more, read "The Management Myth" and discover the true key to good management.