Strategy And Ethnocentrism Routledge Revivals

Author : Ken Booth
Publisher : Routledge
ISBN 13 : 1317670302
Total Pages : 194 pages
Book Rating : 4.08/5 ( download)

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Download or read book Strategy and Ethnocentrism (Routledge Revivals) written by Ken Booth and published by Routledge. This book was released on 2014-06-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ken Booth’s study, first published in 1979, investigates the way in which cultural distortions have affected the theory and execution of strategy. Its aim is to illustrate the importance of ethnocentrism in all areas of the subject, to follow through its implications and to suggest approaches to the different problems it poses. Insights are offered into the character of a number of important issues in Cold War international politics, including the superpower arms race, détente, the Middle Eastern crisis, the Soviet arms build-up and the SALT talks. In light of the cost of modern warfare, it is all the more important to avoid strategic failures in the future. Strategy and Ethnocentrism aims to alert students of military and strategic studies to some ways of minimising the risks of failure in an age when war is increasingly characterised by racial, cultural and religious conflict.

Author : Melissa-Ellen Dowling
Publisher : Routledge
ISBN 13 : 1000411753
Total Pages : 163 pages
Book Rating : 4.51/5 ( download)

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Download or read book Writing Russia written by Melissa-Ellen Dowling and published by Routledge. This book was released on 2021-07-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Russia offers the first systematic analysis of Anglophone national histories of Russia. By deconstructing preeminent historical works on the history of Russia, this book provides insight into the hidden ideological underpinnings of the texts and their representations of Russia in the West. It demonstrates that historians employ a range of literary techniques to smooth over contradictions in their narratives of Russia, generating a seemingly cohesive depiction of Russia as a liminal, Other nation. This is a process that this book theorises as "discordus", representing an original conceptual framework for examining national history texts. It identifies patterns in the language and emplotment of Anglophone Russian histories across several defining historical epochs from the Mongol conquests to the Putin presidency, revealing the extent to which historians wield the narrative power to "make or break" nations. Postmodern in approach, the work pushes the boundaries of historiography and calls into question the nature of history.

Author : Guilherme D. Pires
Publisher : Routledge
ISBN 13 : 1315454874
Total Pages : 336 pages
Book Rating : 4.70/5 ( download)

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Download or read book Ethnic Marketing written by Guilherme D. Pires and published by Routledge. This book was released on 2018-12-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards the host country’s mainstream are contradicted by minority ethnic group resilience. There is no evidence that these groups naturally disappear within the cultural and behavioural contexts of their adopted countries. Since ethnic minority consumers cannot be expected to assimilate, then they maintain some significant degree of unique ethnicity related consumer characteristics that convert into threats and opportunities for business. The inherent socialisation process also provides opportunities for ethnic entrepreneurship and for proliferation of ethnic minority business. Following from the extensive examination of scholarly perspectives of ethnic marketing theory, there is an acknowledged and marked divide between theoretical exhortations and what is done in practice, a relative oversight of the implications of mixed embedded markets, and a propinquity to overlook the crucial role played by ethnic entrepreneurship and ethnic networks. Opportunity valuations are difficult to enact due to a lack of intelligence about ethnic markets. Variable sentiment about the future of ethnic marketing links to different predictions on how the drivers of globalization will impact on the acculturation paths of ethnic minorities. Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use.

Author : Katarzyna Kaczmarska
Publisher : Routledge
ISBN 13 : 0429589026
Total Pages : 224 pages
Book Rating : 4.27/5 ( download)

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Download or read book Making Global Knowledge in Local Contexts written by Katarzyna Kaczmarska and published by Routledge. This book was released on 2020-04-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on extensive ethnographic research undertaken in Russia to show how the wider sociopolitical context – the political system, relationship between the state and academia as well as the contours of the public debate – shapes knowledge about international politics and influences scholars’ engagement with the policy world. Combining an in-depth study of the International Relations discipline in Russia with a robust methodological framework, the book demonstrates that context not only bears on epistemic and disciplinary practices but also conditions scholars’ engagement with the wider public and policymakers. This original study lends robust sociological foundations to the debate about knowledge in International Relations and the social sciences more broadly. In particular, the book questions contemporary thinking about the relationship between knowledge and politics by situating the university within, rather than abstracting it from the political setting. The monograph benefits from a comprehensive engagement with Russian-language literature in the Sociology of Knowledge and critical reading of International Relations scholarship published in Russia. This text will be of interest to scholars and students in International Relations, Russian and Post-Soviet Studies, the Sociology of Knowledge, Science and Technology Studies and Higher Education Studies. It will appeal to those researching the knowledge-policy nexus and knowledge production practices.

Author : Donald J. Lecraw
Publisher :
ISBN 13 : 9780415085595
Total Pages : 402 pages
Book Rating : 4.94/5 ( download)

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Download or read book Transnational Corporations and Business Strategy written by Donald J. Lecraw and published by . This book was released on 1993 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tarek Shamma
Publisher : Routledge
ISBN 13 : 1317641590
Total Pages : 148 pages
Book Rating : 4.99/5 ( download)

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Download or read book Translation and the Manipulation of Difference written by Tarek Shamma and published by Routledge. This book was released on 2014-06-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation and the Manipulation of Difference explores the question of difference in translation and offers an extended critique of the advocacy of foreignizing translation as a practice that does not minimize the alterity of the foreign text, and could therefore serve as an antidote to ethnocentrism and cultural insularity. Shamma examines the reception of Arabic literature - especially the Arabian Nights - in nineteenth-century England and offers a detailed analysis of the period's major translations from Arabic: by Edward Lane, Richard Burton and Wilfred Blunt. He demonstrates that the long, complicated history of interaction, often confrontation, between Europe and the Arab World, where (mis)representations of the Other were intricately embroiled with political struggles, provides a critical position from which to examine the crucial role of context, above and beyond the textual elements of the translation, in shaping the political effects of translation. Examining translation techniques and decisions in the context of the translators' own goals as well as the conditions that surrounded the reception of their work, the study shows how each translator 'manipulated' his original in line with political positions that ranged from (implicit) acquiescence to steadfast resistance to colonialism. In a carefully elaborated critique of totalizing positions, the author argues that the foreignizing-domesticating model is too limited to describe the social and political function of translation and calls for a more complex understanding of the sociopolitical dimensions of translation strategies.

Author : Onkvisit
Publisher :
ISBN 13 : 9788120312388
Total Pages : 750 pages
Book Rating : 4.84/5 ( download)

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Download or read book International Marketing: Analysis And Strategy 3Rd Ed. written by Onkvisit and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shuang Liu
Publisher : SAGE
ISBN 13 : 1446259544
Total Pages : 330 pages
Book Rating : 4.42/5 ( download)

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Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.

Author : Laurajane Smith
Publisher : Routledge
ISBN 13 : 1134368038
Total Pages : 369 pages
Book Rating : 4.37/5 ( download)

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Download or read book Uses of Heritage written by Laurajane Smith and published by Routledge. This book was released on 2006-11-22 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining international case studies including USA, Asia, Australia and New Zealand, this book identifies and explores the use of heritage throughout the world. Challenging the idea that heritage value is self-evident, and that things must be preserved, it demonstrates how it gives tangibility to the values that underpin different communities.

Author : Barry Buzan
Publisher : Cambridge University Press
ISBN 13 : 1139480766
Total Pages : 401 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Evolution of International Security Studies written by Barry Buzan and published by Cambridge University Press. This book was released on 2009-08-27 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Security Studies (ISS) has changed and diversified in many ways since 1945. This book provides the first intellectual history of the development of the subject in that period. It explains how ISS evolved from an initial concern with the strategic consequences of superpower rivalry and nuclear weapons, to its current diversity in which environmental, economic, human and other securities sit alongside military security, and in which approaches ranging from traditional Realist analysis to Feminism and Post-colonialism are in play. It sets out the driving forces that shaped debates in ISS, shows what makes ISS a single conversation across its diversity, and gives an authoritative account of debates on all the main topics within ISS. This is an unparalleled survey of the literature and institutions of ISS that will be an invaluable guide for all students and scholars of ISS, whether traditionalist, 'new agenda' or critical.