Strategic Marketing A Live Case Study On Amazon Marketing

Author : Sara Al Sayyed
Publisher : Grin Publishing
ISBN 13 : 9783668392885
Total Pages : 24 pages
Book Rating : 4.89/5 ( download)

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Download or read book Strategic Marketing. A Live Case Study on Amazon Marketing written by Sara Al Sayyed and published by Grin Publishing. This book was released on 2017-03-07 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.

Author : Sixbert Sangwa
Publisher : GRIN Verlag
ISBN 13 : 3346411281
Total Pages : 26 pages
Book Rating : 4.80/5 ( download)

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Download or read book Amazon Case Study. "The Best Marketing Strategies Aren’t Top Down, They’re Outside In" written by Sixbert Sangwa and published by GRIN Verlag. This book was released on 2021-05-25 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: "The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants." It makes use of different academic literatures to evaluate how the customer voice drives strategic marketing decisions in this organisation. In its history, the company’s success has been grounded on its effective strategic planning which is purely customer-oriented. The analysis of the company marketing strategy has shown that Amazon enjoys the advantages of the web technology, which the company is hyper dependent on. However, due to putting customer first, the company has also opened some physical outlets in different locations where Amazon applies a 4Ps Marketing strategy besides segmentation and positioning. Although the company has developed its strengths and positioned itself as a global giant, it was advised to focus on four core elements of marketing mix, since all other companies are striving to become customer-oriented and different offline companies are coming online, which gradually increases the competition.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131761397
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)

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Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Manfred Damsch
Publisher : GRIN Verlag
ISBN 13 : 3640779916
Total Pages : 23 pages
Book Rating : 4.18/5 ( download)

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Download or read book Amazon Marketing Strategy written by Manfred Damsch and published by GRIN Verlag. This book was released on 2010-12-17 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn't be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn't reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.

Author : Subhash C. Jain
Publisher : Thomson South-Western
ISBN 13 : 9780538802512
Total Pages : 954 pages
Book Rating : 4.10/5 ( download)

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Download or read book Marketing Planning & Strategy written by Subhash C. Jain and published by Thomson South-Western. This book was released on 1990 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David W. Cravens
Publisher : Irwin Professional Publishing
ISBN 13 : 9780072429466
Total Pages : 0 pages
Book Rating : 4.61/5 ( download)

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Download or read book Strategic Marketing Management Cases written by David W. Cravens and published by Irwin Professional Publishing. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David Rosenthal
Publisher : Prentice Hall
ISBN 13 : 9780130870698
Total Pages : pages
Book Rating : 4.92/5 ( download)

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Download or read book Cases in Strategic Marketing written by David Rosenthal and published by Prentice Hall. This book was released on 2000-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Vithala R.Rao
Publisher : Pearson Education India
ISBN 13 : 9788131701607
Total Pages : 532 pages
Book Rating : 4.03/5 ( download)

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Download or read book Analysis For Strategic Marketing written by Vithala R.Rao and published by Pearson Education India. This book was released on 2006-09 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : S. Shajahan
Publisher :
ISBN 13 : 9788130912691
Total Pages : 552 pages
Book Rating : 4.94/5 ( download)

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Download or read book Strategic Marketing written by S. Shajahan and published by . This book was released on 2010-01-01 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: In a global economy constantly altered by internet technology and online trade, strategic marketing seeks to align enterprises with customer expectations. The transition from a seller's market to a buyer's market has made the Indian business scene dynamic. Responding to the rapid changes of marketing management in India, this book represents strategic marketing practices of the new millennium. Main features of the book include: * Ten live cases and 58 up-to-date strategic marketing concepts/themes form global and Indian environment * A separate chapter for emerging marketing concepts, IT-enabled marketing, strategic brand management, environmental audit, customer analysis, brand management, competitor analysis and mobile-phone-based marketing strategies with plenty of live illustrations from the Indian market * Substantial coverage of various IT-enabled strategic marketing concepts, campaigns, companies and packages across product and services sectors * Improved approach to pedagogy designed to enhance student learning * Coverage of technology issues/internet applications throughout the book supplemented with the web-enabled/CD-backed assistance for enhanced learning. Covering the syllabi of MBA, MIB and other postgraduate level management courses in Indian universities, this book will help students, scholars and tutors sharpen their marketing acumen and research skills in pursuing a career in marketing management.

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 238 pages
Book Rating : 4.90/5 ( download)

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Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.