Stop Wasting Money On Ineffectual Marketing

Author : John Holder
Publisher : Lulu.com
ISBN 13 : 1365070743
Total Pages : 142 pages
Book Rating : 4.47/5 ( download)

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Download or read book Stop Wasting Money on Ineffectual Marketing written by John Holder and published by Lulu.com. This book was released on 2016-05-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.

Author : Derek Champagne
Publisher :
ISBN 13 : 9780692842782
Total Pages : 118 pages
Book Rating : 4.80/5 ( download)

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Download or read book Don't Buy A Duck written by Derek Champagne and published by . This book was released on 2017-02-02 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing doesn't have to be a mystery. That's the simple premise behind Don't Buy A Duck: Stop Wasting Money And Only Do Marketing That Works!

Author : Adrian Swinscoe
Publisher : Pearson UK
ISBN 13 : 1292116870
Total Pages : 239 pages
Book Rating : 4.77/5 ( download)

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Download or read book How to Wow written by Adrian Swinscoe and published by Pearson UK. This book was released on 2016-03-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Author :
Publisher : Glen Evans
ISBN 13 : 1450758215
Total Pages : 77 pages
Book Rating : 4.15/5 ( download)

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Download or read book Ultimate Local Marketing Makeover written by and published by Glen Evans. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jimmy Vee
Publisher : John Wiley & Sons
ISBN 13 : 1118045386
Total Pages : 287 pages
Book Rating : 4.81/5 ( download)

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Download or read book Gravitational Marketing written by Jimmy Vee and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Author : Craig Haskell
Publisher : Lulu.com
ISBN 13 : 1411675673
Total Pages : 328 pages
Book Rating : 4.74/5 ( download)

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Download or read book How to Take an Apartment Building from Money Pit to Money Maker written by Craig Haskell and published by Lulu.com. This book was released on 2006-02 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate answers for struggling apartment owners and managers. This revolutionary book introduces a new step-by-step 5-stage apartment recovery system that helps owners and managers take their apartment buildings from money pit to money maker. This book gives apartment owners and managers the tools they need to build a thriving, top producing rental property.

Author : Dacia Coffey
Publisher : iUniverse
ISBN 13 : 1663219273
Total Pages : 121 pages
Book Rating : 4.75/5 ( download)

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Download or read book Corporate Caffeine written by Dacia Coffey and published by iUniverse. This book was released on 2022-04-06 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.

Author : Kenyon Blunt
Publisher : Yorkshire Publishing
ISBN 13 : 1952320313
Total Pages : 255 pages
Book Rating : 4.16/5 ( download)

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Download or read book 99 Marketing Mistakes written by Kenyon Blunt and published by Yorkshire Publishing. This book was released on 2020-06-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)

Author : Marcus Osborne
Publisher : Troubador Publishing Ltd
ISBN 13 : 1785892509
Total Pages : 304 pages
Book Rating : 4.09/5 ( download)

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Download or read book Stop Advertising Start Branding written by Marcus Osborne and published by Troubador Publishing Ltd. This book was released on 2016-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.

Author : Colin V Sowter
Publisher : Routledge
ISBN 13 : 1351753479
Total Pages : 172 pages
Book Rating : 4.70/5 ( download)

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Download or read book Marketing High Technology Services written by Colin V Sowter and published by Routledge. This book was released on 2018-02-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.