Social Media Branding In The Age Of Obama

Author : Eric Hamilton
Publisher : Lulu.com
ISBN 13 : 055726118X
Total Pages : 218 pages
Book Rating : 4.85/5 ( download)

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Download or read book Social Media Branding in the Age of Obama written by Eric Hamilton and published by Lulu.com. This book was released on 2010-03-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social Media Branding in the Age of Obama" is a social media guide designed to help you understand and make the most of the free social media tools available for use on the internet.Barack Obama made history by not only becoming the United States' first African American President, but by using social media technology to get elected. Never has a presidential candidate used the internet and social media so effectively. President Barack Obama used social media web sites such as Facebook, LinkedIN, Twitter, Myspace, Blogger, BlogTalk Radio, YouTube and other web sites as a cohesive, collective social juggernaut.

Author : Lucie Scholz
Publisher : GRIN Verlag
ISBN 13 : 3656114617
Total Pages : 31 pages
Book Rating : 4.11/5 ( download)

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Download or read book Branding in Politics written by Lucie Scholz and published by GRIN Verlag. This book was released on 2012-01-30 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts agree that Obama ́s election victory is largely due to a unique and innovative election campaign which managed to convince voters. The huge efforts to raise funds to cover the costs and the extensive and comprehensive use of social media are considered the main innovations Obama introduced into his campaign. (Qualman, 2009, p. 64; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree on the fact, that “Obama” can be considered a powerful brand: “Brand Obama is a real marketing phe-nomenon. He ́s not only making politics cool, he ́s outpacing Google and iPhone, the icon brands of this century”, states David Jones, CEO of one of the world ́s biggest advertising agencies. (Euro RSCG Brand Momentum Study, 2008) The target of this paper is to analyze from a marketing point of view the mechanisms which helped Barack Obama turn the game around – against initial odds. For this purpose, we will first of all deal with the theoretical bases of brand management. We will examine in detail the characteristic features of a brand in order to answer the question as to what extent the comparison of President Obama to a brand is justified. The subse-quent analysis of the functions of a brand has the purpose to explain in what way brands are capable of increasing a product's (or person’s) perceived value to the customer (or voter).

Author : Harfoush
Publisher :
ISBN 13 : 9788131750018
Total Pages : 213 pages
Book Rating : 4.19/5 ( download)

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Download or read book Yes We Did! An Inside Look at how Social Media Built the Obama Brand written by Harfoush and published by . This book was released on 2009 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Eric Hamilton
Publisher : Lulu.com
ISBN 13 : 1458379795
Total Pages : 222 pages
Book Rating : 4.95/5 ( download)

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Download or read book Tech Empowerment written by Eric Hamilton and published by Lulu.com. This book was released on 2011-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is an overview of Google App Inventor with sample applications. Google App Inventor is a Google Labs project and it is based heavily on research in educational computing. Specifically, App Inventor uses the block editor technology which is based on the Open Block Java Library which is used in creating visual blocks programming languages.

Author : J. Katz
Publisher : Springer
ISBN 13 : 1137378352
Total Pages : 215 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Social Media President written by J. Katz and published by Springer. This book was released on 2013-12-18 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

Author : J. Katz
Publisher : Springer
ISBN 13 : 1137378352
Total Pages : 422 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Social Media President written by J. Katz and published by Springer. This book was released on 2013-12-18 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

Author : Kerric Harvey
Publisher : SAGE Publications
ISBN 13 : 1452290261
Total Pages : 1613 pages
Book Rating : 4.63/5 ( download)

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Download or read book Encyclopedia of Social Media and Politics written by Kerric Harvey and published by SAGE Publications. This book was released on 2013-12-20 with total page 1613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Author : Antony Young
Publisher : Macmillan
ISBN 13 : 0230104746
Total Pages : 342 pages
Book Rating : 4.47/5 ( download)

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Download or read book Brand Media Strategy written by Antony Young and published by Macmillan. This book was released on 2010-12-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

Author : Brent Leary
Publisher :
ISBN 13 : 9780578008028
Total Pages : 130 pages
Book Rating : 4.25/5 ( download)

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Download or read book Barack Obama's Social Media Lessons for Business written by Brent Leary and published by . This book was released on 2008 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Author : Josephine Metcalf
Publisher : Routledge
ISBN 13 : 1317184386
Total Pages : 405 pages
Book Rating : 4.86/5 ( download)

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Download or read book African American Culture and Society After Rodney King written by Josephine Metcalf and published by Routledge. This book was released on 2016-03-09 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1992 was a pivotal moment in African American history, with the Rodney King riots providing palpable evidence of racialized police brutality, media stereotyping of African Americans, and institutional discrimination. Following the twentieth anniversary of the Los Angeles uprising, this time period allows reflection on the shifting state of race in America, considering these stark realities as well as the election of the country's first black president, a growing African American middle class, and the black authors and artists significantly contributing to America's cultural output. Divided into six sections, (The African American Criminal in Culture and Media; Slave Voices and Bodies in Poetry and Plays; Representing African American Gender and Sexuality in Pop-Culture and Society; Black Cultural Production in Music and Dance; Obama and the Politics of Race; and Ongoing Realities and the Meaning of 'Blackness') this book is an engaging collection of chapters, varied in critical content and theoretical standpoints, linked by their intellectual stimulation and fascination with African American life, and questioning how and to what extent American culture and society is 'past' race. The chapters are united by an intertwined sense of progression and regression which addresses the diverse dynamics of continuity and change that have defined shifts in the African American experience over the past twenty years.