Services Marketing Text And Cases 2 E

Author : Harsh V. Verma
Publisher : Pearson Education India
ISBN 13 : 9788131754474
Total Pages : 680 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2011 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Author : Vinnie Jauhari
Publisher : Oxford University Press, USA
ISBN 13 : 9780199456161
Total Pages : 604 pages
Book Rating : 4.6X/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing written by Vinnie Jauhari and published by Oxford University Press, USA. This book was released on 2017-05-17 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

Author : K. Douglas Hoffman
Publisher : South Western Educational Publishing
ISBN 13 : 9780030288920
Total Pages : 608 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Services Marketing written by K. Douglas Hoffman and published by South Western Educational Publishing. This book was released on 2001 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Author : Harsh V. Verma
Publisher :
ISBN 13 : 9789332501096
Total Pages : 678 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing written by Harsh V. Verma and published by . This book was released on 2011 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such.

Author : John E. G. Bateson
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : C. Bhattacharya
Publisher : Excel Books India
ISBN 13 : 9788174464774
Total Pages : 724 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing written by C. Bhattacharya and published by Excel Books India. This book was released on 2009 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.

Author : Jochen Wirtz
Publisher : World Scientific Publishing Company
ISBN 13 : 194465903X
Total Pages : 801 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing: People, Technology, Strategy (Eighth Edition) written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.30/5 ( download)

DOWNLOAD NOW!

Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve Baron
Publisher :
ISBN 13 : 9780333777930
Total Pages : 291 pages
Book Rating : 4.3X/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing written by Steve Baron and published by . This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.

Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 : 9780131831773
Total Pages : 0 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Digital Marketing Strategy written by Glen L. Urban and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.