The SEO Book

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Author :
Publisher : Edison Verlag
ISBN 13 : 9783967270044
Total Pages : 174 pages
Book Rating : 4.41/5 ( download)

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Book Synopsis The SEO Book by : Ebner Tobias

Download or read book The SEO Book written by Ebner Tobias and published by Edison Verlag. This book was released on 2019-11-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can I expect from this book? ⭐ Learn how it is possible for websites to rank # 1 on Google. ⭐ Easy step by step instructions to significantly increase your Google ranking Free SEO Audit Learn how to increase the visibility of your company & to gain new leads Understand how Google Ranking works. As a result, you need to invest less in paid advertising Who is this book for? The book is suitable for all who: Want to increase their sales Understand how to influence his findability Search for access to new customer groups Want to increase their awareness Is tired of paying a lot of money for advertising Wants to know all google secrets What does this book include? This book includes: Insider knowledge about the Google ranking Expert tips Free SEO Audit Google Secrets free SEO analysis of your website Competitive SEO methodologies OFF-Page SEO instructions ON-Page SEO instructions Local SEO Instructions for page speed improvement Presentation of Black Hat SEO Guide to keyword research Guidance for creating structured data Voice SEO Content Marketing SEO benchmarking SEO in combination with social media and much more!

Search Engine Optimization (SEO) Secrets

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470554185
Total Pages : 458 pages
Book Rating : 4.80/5 ( download)

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Book Synopsis Search Engine Optimization (SEO) Secrets by : Danny Dover

Download or read book Search Engine Optimization (SEO) Secrets written by Danny Dover and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Professional Search Engine Optimization with PHP

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470168900
Total Pages : 387 pages
Book Rating : 4.05/5 ( download)

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Book Synopsis Professional Search Engine Optimization with PHP by : Cristian Darie

Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Outsmarting Google

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Author :
Publisher : Que Publishing
ISBN 13 : 0132678683
Total Pages : 355 pages
Book Rating : 4.81/5 ( download)

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Book Synopsis Outsmarting Google by : Evan Bailyn

Download or read book Outsmarting Google written by Evan Bailyn and published by Que Publishing. This book was released on 2011-03-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

The Little Black Book of Online Business

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Publisher : John Wiley & Sons
ISBN 13 : 047048666X
Total Pages : 251 pages
Book Rating : 4.65/5 ( download)

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Book Synopsis The Little Black Book of Online Business by : Paul Galloway

Download or read book The Little Black Book of Online Business written by Paul Galloway and published by John Wiley & Sons. This book was released on 2009-01-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.

Policing the Open Road

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Publisher :
ISBN 13 : 0674980867
Total Pages : 353 pages
Book Rating : 4.60/5 ( download)

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Book Synopsis Policing the Open Road by : Sarah A. Seo

Download or read book Policing the Open Road written by Sarah A. Seo and published by . This book was released on 2019 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policing the Open Road examines how the rise of the car, that symbol of American personal freedom, inadvertently led to ever more intrusive policing--with disastrous consequences for racial equality in our criminal justice system. When Americans think of freedom, they often picture the open road. Yet nowhere are we more likely to encounter the long arm of the law than in our cars. Sarah Seo reveals how the rise of the automobile transformed American freedom in radical ways, leading us to accept--and expect--pervasive police power. As Policing the Open Road makes clear, this expectation has had far-reaching political and legal consequences.--

Google Semantic Search

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Publisher : Pearson Education
ISBN 13 : 0789751348
Total Pages : 240 pages
Book Rating : 4.48/5 ( download)

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Book Synopsis Google Semantic Search by : Dave Amerland

Download or read book Google Semantic Search written by Dave Amerland and published by Pearson Education. This book was released on 2013 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Inbound Marketing and SEO

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118551583
Total Pages : 362 pages
Book Rating : 4.85/5 ( download)

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Book Synopsis Inbound Marketing and SEO by : Rand Fishkin

Download or read book Inbound Marketing and SEO written by Rand Fishkin and published by John Wiley & Sons. This book was released on 2013-05-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.

SEO Black Book

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781482665161
Total Pages : 176 pages
Book Rating : 4.66/5 ( download)

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Book Synopsis SEO Black Book by : R. L. Adams

Download or read book SEO Black Book written by R. L. Adams and published by Createspace Independent Pub. This book was released on 2013-02-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: An SEO Guide for 2015 :: Learn the Real Mechanics behind Search Engine Optimization Search Engine Optimization has evolved. We saw that evolution begin in 2011, when Google first began its release of the now-infamous algorithm adjustments. It started with Google Panda in February of that same year, which aided in killing off low-quality content that didn't abide by Google's Webmaster Guidelines. But it didn't end there... The next few years saw the release of more algorithm adjustments. There was the Google Penguin that began in April of 2012, then it was the emergence of Exact-Match Domains, then it was Google's Hummingbird and newly-refined semantic searches. Why is all of this important? Well, 2014 was a monumental year in the SEO field. We saw significant shifts occurring in online search due to the changed landscape of Google's algorithms. These shifts completely decimated the old playing field. Without understanding what's happened in the past, it's impossible to gain perspective on what's occurring in the present, why it's occurring, and just where we're heading in the future when it comes to Search Engine Optimization. In 2015, this is even more important now than ever. LEARN ~ The Secrets to the Search Engine Optimization Industry When it comes to SEO, many books tout to have the secrets, laying claim to unique strategies. But, this book really does do just that. It's been reviewed by some of the top reviewers on Amazon, including the #1 reviewer who said it was a "great overview of SEO practices." On the Web, the people who understand the importance of SEO strategies, realize that it's the number one driver of traffic and revenues. Most people simply don't have outlandish marketing budgets to throw away on their businesses. That's why the SEO Black Book is so important to purchase right now. After you purchase this book, you too will uncover some of the secrets implemented by the best SEO specialists in the field. So, hurry, up and get started now. BUY NOW ~ SEO Black Book - A Guide to the Search Engine Optimization Industry's Secrets, Today If you don't get this information now, you could see yourself falling back years behind the competition. Not only will you uncover just how far the field has come over the years, but also understand what it takes to rank, today, right now, using tried and true methods in SEO. Here's just what you'll uncover in this all-important SEO guide: The history of search engine optimization. You'll get an overview of Google's algorithm adjustments such as the Panda, the Penguin, and EMD, and understand how those changes are impacting searches in 2015. Uncover the difference between On-Site SEO and Off-Site SEO, also known as On-Page SEO and Off-Page SEO, and the integral part each of them plays in an overall SEO strategy. Important techniques for researching keywords, purchasing aged domains for instant online credibility, and peering into Google's search results with x-ray vision to see just how and why certain results are ranking higher and lower than others. Strategies to consider when conducting optimization on the content of your site, including things like keyword density, word-length requirements, sectioning of content, image naming, and so on. An overview of the value-added approach in content creation and the importance of content marketing for any SEO approach on the Web today. ... and so much more. BUY NOW ~ SEO Black Book - A Guide to the Search Engine Optimization Industry's Secrets, RIGHT NOW Scroll up and hit the buy now button right now. You'll be happy you did.

Product-Led SEO

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Author :
Publisher : Houndstooth Press
ISBN 13 : 9781544519579
Total Pages : 262 pages
Book Rating : 4.75/5 ( download)

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Book Synopsis Product-Led SEO by : Eli Schwartz

Download or read book Product-Led SEO written by Eli Schwartz and published by Houndstooth Press. This book was released on 2021-03-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.