Selling The President 1920

Author : John A. Morello
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313075263
Total Pages : 126 pages
Book Rating : 4.61/5 ( download)

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Download or read book Selling the President, 1920 written by John A. Morello and published by Bloomsbury Publishing USA. This book was released on 2001-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

Author : Joe McGinniss
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4./5 ( download)

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Download or read book The Selling of the President 1968 written by Joe McGinniss and published by . This book was released on 1969 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joe MacGinniss
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book The Selling of the President written by Joe MacGinniss and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Laton McCartney
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812973372
Total Pages : 386 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Teapot Dome Scandal written by Laton McCartney and published by Random House Trade Paperbacks. This book was released on 2009-01-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this amazing and at times ribald story, Laton McCartney tells how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his “oil cabinet” made it possible for cronies to secure vast fuel reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous. Drawing on contemporary records newly made available to McCartney, The Teapot Dome Scandal reveals a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators–all told in a dazzling narrative style.

Author : Ann Malaspina
Publisher : Albert Whitman & Company
ISBN 13 : 0807531898
Total Pages : 35 pages
Book Rating : 4.91/5 ( download)

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Download or read book Heart on Fire written by Ann Malaspina and published by Albert Whitman & Company. This book was released on 2012-07-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top 10 on the 2013 Amelia Bloomer list A nonfiction story about suffragist Susan B. Anthony's first trip to the ballot box. On November 5, 1872, Susan B. Anthony made history--and broke the law--when she voted in the US presidential election, a privilege that had been reserved for men. She was arrested, tried, and found guilty: "The greatest outrage History every witnessed," she wrote in her journal. It wasn't until 1920 that women were granted the right to vote, but the civil rights victory would not have been possible without Susan B. Anthony's leadership and passion to stand up for what was right.

Author : Carl Sferrazza Anthony
Publisher : William Morrow
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.54/5 ( download)

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Download or read book Florence Harding written by Carl Sferrazza Anthony and published by William Morrow. This book was released on 1998 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of Florence Harding's rise from young unwed mother to First Lady and reveals her influence behind Harding's ascent to America's most scandal-ridden presidency and her role in his death. The drama of her life is set against the stage of the White House in the Jazz Age, and involves exciting elements such as mistresses, blackmail, poisoning, and opium addicts. Includes bandw photos. Annotation copyrighted by Book News, Inc., Portland, OR

Author : H. W. Brands
Publisher : Macmillan
ISBN 13 : 9780805069556
Total Pages : 194 pages
Book Rating : 4.50/5 ( download)

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Download or read book Woodrow Wilson written by H. W. Brands and published by Macmillan. This book was released on 2003-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: An acclaimed historian and Pulitzer Prize finalist offers a clear, comprehensive, and timely account of Wilson's unusual route to the White House, his campaign against corporate interests, and his decline in popularity and health following the rejection by Congress of his League of Nations.

Author : Garland Tucker
Publisher : Greenleaf Book Group
ISBN 13 : 193711029X
Total Pages : 346 pages
Book Rating : 4.91/5 ( download)

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Download or read book High Tide of American Conservatism: Davis, Coolidge, and the 1924 Election written by Garland Tucker and published by Greenleaf Book Group. This book was released on 2012 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historians have generally failed to understand the significance of the election of 1924, the last time both major political parties nominated a bona fide conservative candidate. 'The High Tide of American Conservatism' casts new light on both the election and the two candidates, John W. Davis and Calvin Coolidge. Both nominees articulately expounded a similar philosophy of limited government and maximum individual freedom; and both men were exemplary public servants.

Author : Charles L. Mee Jr.
Publisher : Rowman & Littlefield
ISBN 13 : 1590772881
Total Pages : 257 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Ohio Gang written by Charles L. Mee Jr. and published by Rowman & Littlefield. This book was released on 2014-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Warren G. Harding was elected president in 1920, he brought to Washington some of his political chums from Ohio. They played poker; they sold illegal liquor permits, pardons and paroles. They sold fixes in the Justice Department and transported contraband across state lines. They sold naval oil reserves at Teapot Dome and sheets out of Army warehouses. The Ohio Gang, an historical entertainment peopled with the characters of the day, follows Harding and his cronies from their Ohio childhoods to the smoke-filled rooms of the Republican convention and on to the White House. We meet Henry Daugherty, the attorney general with the disconcerting eyes; Jess Smith, tall and pigeon-toed; Nan Britton, the teenage girl who fell in love with Harding’s campaign posters and who later became his mistress and mother to his illegitimate daughter; and America’s first lady, the Duchess. Following the antics of the president and his administration, The Ohio Gang concludes with Harding’s whistle-stop tour of the country—his final, despairing attempt to keep his presidency from coming undone. An entertaining and immensely readable encapsulation of democracy American-style, The Ohio Gang is an historical tour de force in which the presidency is seen as a traveling medicine show.

Author : Charles F. McGovern
Publisher : Univ of North Carolina Press
ISBN 13 : 080787664X
Total Pages : 553 pages
Book Rating : 4.40/5 ( download)

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Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.