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Author : Daniel D. Herchenroether
Publisher : Selling Air
ISBN 13 : 0975422405
Total Pages : 340 pages
Book Rating : 4.03/5 ( download)
Download or read book Selling Air written by Daniel D. Herchenroether and published by Selling Air. This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Call
Publisher : Texas A&M University Press
ISBN 13 : 160344100X
Total Pages : 241 pages
Book Rating : 4.01/5 ( download)
Download or read book Selling Air Power written by Steve Call and published by Texas A&M University Press. This book was released on 2009-03-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling Air Power, Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro–air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the Saturday Evening Post, Reader's Digest, and Life trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like Steve Canyon, and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like Twelve O'Clock High!, The Court-Martial of Billy Mitchell, and A Gathering of Eagles projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like Catch-22, On the Beach, and Dr. Strangelove. Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. Selling Air Power adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.
Author : Thomas Streeter
Publisher : University of Chicago Press
ISBN 13 : 0226777294
Total Pages : 354 pages
Book Rating : 4.90/5 ( download)
Download or read book Selling the Air written by Thomas Streeter and published by University of Chicago Press. This book was released on 2011-04-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Author : Michael Youngs
Publisher : iUniverse
ISBN 13 : 0595349609
Total Pages : 50 pages
Book Rating : 4.09/5 ( download)
Download or read book Selling 1,000,000+ Per Year in HVAC Home Comfort and Indoor Air Quality (IAQ) written by Michael Youngs and published by iUniverse. This book was released on 2005-03 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT INDUSTRY PROFESSIONALS SAID ABOUT MICHAEL YOUNGS At HVAC COMFORTECH 2004 "The sun was shining on you today" "You don't get rattled" Sharon Roberts, Roberts & Roberts "You have a sense of humor" "You are charming" "He knows how to sell" "He has a pocket full of sales techniques that work, and he knows how to use them" "This was good" Charlie Greer, HVACPROFITBOOSTERS.COM "You brought it" "I'm on board with you" "That was super" Michael Moore, V.P. International Service Leadership Plus many other positive attributes from Ruth King, HVACChannel.TV, Steve Howard, The ACT Group, Inc. and others...
Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.4E/5 ( download)
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seattle (Chief)
Publisher :
ISBN 13 : 9781570671739
Total Pages : 0 pages
Book Rating : 4.37/5 ( download)
Download or read book How Can One Sell the Air? written by Seattle (Chief) and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the history of the three most famous versions of Chief Seattle's speech.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.20/5 ( download)
Download or read book The American Artisan written by and published by . This book was released on 1917 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 710 pages
Book Rating : 4.00/5 ( download)
Download or read book Canadian Air Review written by and published by . This book was released on 1928 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Stern
Publisher :
ISBN 13 :
Total Pages : 998 pages
Book Rating : 4.46/5 ( download)
Download or read book American Artisan, Tinner and House Furnisher written by Daniel Stern and published by . This book was released on 1924 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 932 pages
Book Rating : 4.82/5 ( download)
Download or read book American Artisan written by and published by . This book was released on 1920 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
