Rigorous Magic

Author : Steve Hatch
Publisher : John Wiley & Sons
ISBN 13 : 047068741X
Total Pages : 284 pages
Book Rating : 4.13/5 ( download)

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Download or read book Rigorous Magic written by Steve Hatch and published by John Wiley & Sons. This book was released on 2009-08-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.

Author : J. Dillinger
Publisher : Springer
ISBN 13 : 0230353312
Total Pages : 255 pages
Book Rating : 4.12/5 ( download)

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Download or read book Magical Treasure Hunting in Europe and North America written by J. Dillinger and published by Springer. This book was released on 2011-11-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive history of magical treasure hunting from the Middle Ages to the 20th century, revealing a magical universe of treasure spirits, and wizards who tried to deal with them. Combining history and anthropology, this study sees treasure hunting as an expression of shifting economic mentalities and changing ideas about history.

Author : Lori Drake
Publisher : Clockwork Cactus Press
ISBN 13 : 1955545138
Total Pages : 276 pages
Book Rating : 4.36/5 ( download)

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Download or read book Witch Hunt written by Lori Drake and published by Clockwork Cactus Press. This book was released on 2021-11-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: First, she lost her sense of security. Then she lost her job. Now she has seven days to prove she's a witch or risk losing it all. Magic Crimes Consultant Emily Davenport’s prestigious family coven may have been disappointed in her lack of magical talent, but they never took issue with how she lived her life—until she registered as a witch. Now the gloves are off, and she’s under investigation by the Circle, a powerful alliance of ancient covens. But with an important case three months in the making finally starting to bear fruit, she can't just stop and walk away. The witches of Santa Fe need her. A mysterious, illicit drug that only affects witches is gaining more traction by the day, and every minute she spends worrying about her own future is an opportunity for another witch to die. Can Emily stop the flow of the deadly narcotic and prove herself before her clock runs out, or will she be carted off to face tribunal in chains? Breaking Bad meets A Discovery of Witches in this spellbinding third installment of Lori Drake’s captivating Secondhand Magic series. If you like strong yet vulnerable heroines, mind-bending mysteries, and succulent Southwestern settings, this is the sequel for you! Buy Witch Hunt today! **Author not responsible for New Mexican food cravings that may result from the consumption of this series.**

Author : Rosemary Guiley
Publisher : Infobase Publishing
ISBN 13 : 1438130007
Total Pages : 385 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Encyclopedia of Magic and Alchemy written by Rosemary Guiley and published by Infobase Publishing. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.

Author : X.O. Hartzler
Publisher : Writers Republic LLC
ISBN 13 : 1637287240
Total Pages : 282 pages
Book Rating : 4.48/5 ( download)

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Download or read book Stones Beneath the Mountain written by X.O. Hartzler and published by Writers Republic LLC. This book was released on 2021-06-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stones Beneath the Mountain regards the adventurous tale within the fantasy land of Bauzzurath. Hod and GaRod Gravelback are two dwarven brothers who were born and raised in the mountainous land of DuLock. One fateful day, accompanied by Hod's daughter, KaRina, they set off in search of four mysterious stones that were to be acquired by their leader, King Greyshield. Along the way, the group encounters many strange and bizarre people, creatures and events. A tale of love and of loss, and a tale of power and of hardship, new details from the adventure await on every page.

Author : Leonard Angel
Publisher : State University of New York Press
ISBN 13 : 0791494985
Total Pages : 402 pages
Book Rating : 4.81/5 ( download)

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Download or read book Enlightenment East and West written by Leonard Angel and published by State University of New York Press. This book was released on 1994-08-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows that mysticism is incomplete without scientific rationalism, and that our current social and political projects cannot be completed without assimilating the values and practices of mysticism. It discusses cross-cultural ethics, mysticism and value theory, mysticism and metaphysics, mysticism and the theory of knowledge, ethics and religion, parapsychology, patriarchy, and social and political history.

Author : Deepa Prahalad
Publisher : Pearson Prentice Hall
ISBN 13 : 0131388045
Total Pages : 206 pages
Book Rating : 4.48/5 ( download)

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Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

Author : Anthony Grafton
Publisher : Harvard University Press
ISBN 13 : 0674295110
Total Pages : 305 pages
Book Rating : 4.17/5 ( download)

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Download or read book Magus written by Anthony Grafton and published by Harvard University Press. This book was released on 2023-12-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory new account of the magus—the learned magician—and his place in the intellectual, social, and cultural world of Renaissance Europe. In literary legend, Faustus is the quintessential occult personality of early modern Europe. The historical Faustus, however, was something quite different: a magus—a learned magician fully embedded in the scholarly currents and public life of the Renaissance. And he was hardly the only one. Anthony Grafton argues that the magus in sixteenth-century Europe was a distinctive intellectual type, both different from and indebted to medieval counterparts as well as contemporaries like the engineer, the artist, the Christian humanist, and the religious reformer. Alongside these better-known figures, the magus had a transformative impact on his social world. Magus details the arts and experiences of learned magicians including Marsilio Ficino, Pico della Mirandola, Johannes Trithemius, and Heinrich Cornelius Agrippa. Grafton explores their methods, the knowledge they produced, the services they provided, and the overlapping political and social milieus to which they aspired—often, the circles of kings and princes. During the late fifteenth and early sixteenth centuries, these erudite men anchored debates about licit and illicit magic, the divine and the diabolical, and the nature of “good” and “bad” magicians. Over time, they turned magic into a complex art, which drew on contemporary engineering as well as classical astrology, probed the limits of what was acceptable in a changing society, and promised new ways to explore the self and exploit the cosmos. Resituating the magus in the social, cultural, and intellectual order of Renaissance Europe, Grafton sheds new light on both the recesses of the learned magician’s mind and the many worlds he inhabited.

Author : Lara Prior-Palmer
Publisher : Ebury Press
ISBN 13 : 9781785038853
Total Pages : 320 pages
Book Rating : 4.50/5 ( download)

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Download or read book Rough Magic written by Lara Prior-Palmer and published by Ebury Press. This book was released on 2019-05-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE WILLIAM HILL PRIZE 2019 'Such an addictive and likeable book...One of this year's best memoirs' The Telegraph 'It's the resistance to the obvious narratives that makes Rough Magic so appealing: the book undermines lazy women-in-the-wilderness tropes at every turn.' Sarah Moss, Guardian 'A heroic tale beautifully told' TLS 'Rough Magic is transporting, beguiling and terrifically entertaining' Daily Mail The Mongol Derby is the world's toughest horse race. A feat of endurance across the vast Mongolian plains once traversed by the people of Genghis Khan, competitors ride 25 horses across a distance of 1000km. Many riders don't make it to the finish line. In 2013 Lara Prior-Palmer - nineteen, underprepared but seeking the great unknown - decided to enter the race. Driven by her own restlessness, stubbornness, and a lifelong love of horses, she raced for seven days through extreme heat and terrifying storms, catching a few hours of sleep where she could at the homes of nomadic families. Battling bouts of illness and dehydration, exhaustion and bruising falls, she found she had nothing to lose, and tore through the field with her motley crew of horses. In one of the Derby's most unexpected results, she became the youngest-ever champion and the first woman to win the race. A tale of adventure, fortitude and poetry, Rough Magic is the extraordinary story of one young woman's encounter with oblivion, and herself.

Author : Michael D. Bailey
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461639883
Total Pages : 285 pages
Book Rating : 4.86/5 ( download)

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Download or read book Magic and Superstition in Europe written by Michael D. Bailey and published by Rowman & Littlefield Publishers. This book was released on 2006-12-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only comprehensive, single-volume survey of magic available, this compelling book traces the history of magic, witchcraft, and superstitious practices such as popular spells or charms from antiquity to the present day. Focusing especially on Europe in the medieval and early modern eras, Michael Bailey also explores the ancient Near East, classical Greece and Rome, and the spread of magical systems_particularly modern witchcraft or Wicca_from Europe to the United States. He examines how magic and superstition have been defined in various historical eras and how these constructions have changed over time. He considers the ways in which specific categories of magic have been condemned, and how those identified as magicians or witches have been persecuted and prosecuted in various societies. Although conceptions of magic have changed over time, the author shows how magic has almost always served as a boundary marker separating socially acceptable actions from illicit ones, and more generally the known and understood from the unknown and occult.