Revolution In The Mailbox

Author : Mal Warwick
Publisher : John Wiley & Sons
ISBN 13 : 0787972509
Total Pages : 353 pages
Book Rating : 4.09/5 ( download)

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Download or read book Revolution in the Mailbox written by Mal Warwick and published by John Wiley & Sons. This book was released on 2003-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Author : Mal Warwick
Publisher : Aspen Publishers
ISBN 13 : 9780962489105
Total Pages : 314 pages
Book Rating : 4.07/5 ( download)

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Download or read book Revolution in the Mailbox written by Mal Warwick and published by Aspen Publishers. This book was released on 1990-01-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 : 9789990214918
Total Pages : pages
Book Rating : 4.13/5 ( download)

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Download or read book Revolution in the Mailbox written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Author : Jeffrey Mehlman
Publisher : Univ of California Press
ISBN 13 : 0520378431
Total Pages : 143 pages
Book Rating : 4.38/5 ( download)

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Download or read book Revolution and Repetition written by Jeffrey Mehlman and published by Univ of California Press. This book was released on 2024-06-21 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Revolution and Repetition, Jeffrey Mehlman surveys the question of the relation between Karl Marx's writings and the institution of literature. He presents not an application of Marxian categories to literary texts, but a delineation of how the phenomenon of revolution in France is refracted through two divergent series of writings. The first comprises three works by Marx: The Class Struggles in France 1848-1850, The Eighteenth Brumaire of Louis Bonaparte, and The Civil War in France. The second consists of two exemplary nineteenth-century novels on revolution: Victor Hugo's Quatrevingt-treize and Honoré de Balzac's Les Chouans. Mehlman also explores the limits and opportunities of reading itself. Within a series of precise textual analyses, the reader will encounter Jean Laplanche's lectures on "anxiety" in Freud, Jacques Derrida's Glas, Georg Lukács’s study of Balzac’s “realism," and Michel Foucault's genealogy of prisons, Surveiller et punir. This volume is a working introduction to what may be termed French "post-structuralism." This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1977.

Author : Wael Ghonim
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547774044
Total Pages : 329 pages
Book Rating : 4.46/5 ( download)

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Download or read book Revolution 2.0 written by Wael Ghonim and published by Houghton Mifflin Harcourt. This book was released on 2012-01-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former Google executive and political activist tells the story of the Egyptian revolution he helped ignite through the power of social media. In the summer of 2010, thirty-year-old Google executive Wael Ghonim anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s following expanded quickly and moved from online protests to a nonconfrontational movement. On January 25, 2011, Tahrir Square resounded with calls for change. Yet just as the revolution began in earnest, Ghonim was captured and held for twelve days of brutal interrogation. After he was released, he gave a tearful speech on national television, and the protests grew more intense. Four days later, the president of Egypt was gone. In this riveting story, Ghonim takes us inside the movement and shares the keys to unleashing the power of crowds in the age of social networking. “A gripping chronicle of how a fear-frozen society finally topples its oppressors with the help of social media.” —San Francisco Chronicle “Revolution 2.0 excels in chronicling the roiling tension in the months before the uprising, the careful organization required and the momentum it unleashed.” —NPR.org

Author : Winifred Gallagher
Publisher : Penguin
ISBN 13 : 0399564039
Total Pages : 336 pages
Book Rating : 4.31/5 ( download)

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Download or read book How the Post Office Created America written by Winifred Gallagher and published by Penguin. This book was released on 2016-06-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A masterful history of a long underappreciated institution, How the Post Office Created America examines the surprising role of the postal service in our nation’s political, social, economic, and physical development. The founders established the post office before they had even signed the Declaration of Independence, and for a very long time, it was the U.S. government’s largest and most important endeavor—indeed, it was the government for most citizens. This was no conventional mail network but the central nervous system of the new body politic, designed to bind thirteen quarrelsome colonies into the United States by delivering news about public affairs to every citizen—a radical idea that appalled Europe’s great powers. America’s uniquely democratic post powerfully shaped its lively, argumentative culture of uncensored ideas and opinions and made it the world’s information and communications superpower with astonishing speed. Winifred Gallagher presents the history of the post office as America’s own story, told from a fresh perspective over more than two centuries. The mandate to deliver the mail—then “the media”—imposed the federal footprint on vast, often contested parts of the continent and transformed a wilderness into a social landscape of post roads and villages centered on post offices. The post was the catalyst of the nation’s transportation grid, from the stagecoach lines to the airlines, and the lifeline of the great migration from the Atlantic to the Pacific. It enabled America to shift from an agrarian to an industrial economy and to develop the publishing industry, the consumer culture, and the political party system. Still one of the country’s two major civilian employers, the post was the first to hire women, African Americans, and other minorities for positions in public life. Starved by two world wars and the Great Depression, confronted with the country’s increasingly anti-institutional mind-set, and struggling with its doubled mail volume, the post stumbled badly in the turbulent 1960s. Distracted by the ensuing modernization of its traditional services, however, it failed to transition from paper mail to email, which prescient observers saw as its logical next step. Now the post office is at a crossroads. Before deciding its future, Americans should understand what this grand yet overlooked institution has accomplished since 1775 and consider what it should and could contribute in the twenty-first century. Gallagher argues that now, more than ever before, the imperiled post office deserves this effort, because just as the founders anticipated, it created forward-looking, communication-oriented, idea-driven America.

Author : Devin Leonard
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 0802189970
Total Pages : 381 pages
Book Rating : 4.74/5 ( download)

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Download or read book Neither Snow Nor Rain written by Devin Leonard and published by Open Road + Grove/Atlantic. This book was released on 2016-05-03 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[The] book makes you care what happens to its main protagonist, the U.S. Postal Service itself. And, as such, it leaves you at the end in suspense.” —USA Today Founded by Benjamin Franklin, the United States Postal Service was the information network that bound far-flung Americans together, and yet, it is slowly vanishing. Critics say it is slow and archaic. Mail volume is down. The workforce is shrinking. Post offices are closing. In Neither Snow Nor Rain, journalist Devin Leonard tackles the fascinating, centuries-long history of the USPS, from the first letter carriers through Franklin’s days, when postmasters worked out of their homes and post roads cut new paths through the wilderness. Under Andrew Jackson, the post office was molded into a vast patronage machine, and by the 1870s, over seventy percent of federal employees were postal workers. As the country boomed, USPS aggressively developed new technology, from mobile post offices on railroads and airmail service to mechanical sorting machines and optical character readers. Neither Snow Nor Rain is a rich, multifaceted history, full of remarkable characters, from the stamp-collecting FDR, to the revolutionaries who challenged USPS’s monopoly on mail, to the renegade union members who brought the system—and the country—to a halt in the 1970s. “Delectably readable . . . Leonard’s account offers surprises on almost every other page . . . [and] delivers both the triumphs and travails with clarity, wit and heart.” —Chicago Tribune

Author : Mal Warwick
Publisher : Jossey-Bass
ISBN 13 : 9780787975418
Total Pages : 944 pages
Book Rating : 4.19/5 ( download)

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Download or read book Warwick Fundraising Set written by Mal Warwick and published by Jossey-Bass. This book was released on 2004-02-11 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Warick Fundraising set includes three titles, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests, How to Write Successful Fundraising Letters Revolution in the Mailbox is an update of the most comprehensive survey of direct mail fundraising in the public interest. Fully illustrated and easy to read, packed with down-to-earth examples, it is an indispensable guide to direct mail fundraising for a nonprofit organization's staff, board members and donors. In Testing, Testing, 1,2,3 direct mail expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can't be over-estimated. Warwick's reader-friendly guide walks fundraisers through the scientific process of discovering the perfect combination of offer, package and postage. He explains how fundraisers often need several attempts, and months or years of step-by-step refinements, to produce a prospecting package that will build a large, responsive donor file. Writing letters of appeal can be confusing and laborious. How to Write Successful Fundraising Letters, a guide from the nation's premier letter-writing tutor-direct mail expert Mal Warwick-shows fundraisers what makes the best letters work. Warwick keeps fundraisers on track when he reminds them: "You're writing for results-Not a Pulitzer Prize." How to Write Successful Fundraising Letters provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.

Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.52/5 ( download)

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Download or read book Daughters of the American Revolution Magazine written by and published by . This book was released on 1921 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: