Author : Sherry Devereaux Ferguson
Publisher : SAGE Publications
ISBN 13 : 1452251940
Total Pages : 313 pages
Book Rating : 4.43/5 ( download)
Book Synopsis Researching the Public Opinion Environment by : Sherry Devereaux Ferguson
Download or read book Researching the Public Opinion Environment written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 2000-05-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.