Rebuilding Brand America

Author : Dick Martin
Publisher : Amacom Books
ISBN 13 : 9780814473337
Total Pages : 316 pages
Book Rating : 4.34/5 ( download)

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Download or read book Rebuilding Brand America written by Dick Martin and published by Amacom Books. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.

Author : Clyde Fessler
Publisher : Triple Nickel Press
ISBN 13 : 0983815216
Total Pages : 26 pages
Book Rating : 4.11/5 ( download)

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Download or read book Rebuilding the Brand written by Clyde Fessler and published by Triple Nickel Press. This book was released on 2012 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

Author : Simon Anholt
Publisher : Cyan Communications
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.09/5 ( download)

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Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.

Author : Rebuild by Design
Publisher :
ISBN 13 : 9780996253512
Total Pages : pages
Book Rating : 4.13/5 ( download)

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Download or read book Rebuild by Design written by Rebuild by Design and published by . This book was released on 2015-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Simon Anholt
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814346160
Total Pages : 202 pages
Book Rating : 4.60/5 ( download)

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Download or read book Brand America written by Simon Anholt and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.

Author : Noelle Nikpour
Publisher : Createspace Independent Pub
ISBN 13 : 9781478302681
Total Pages : 148 pages
Book Rating : 4.82/5 ( download)

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Download or read book Branding America written by Noelle Nikpour and published by Createspace Independent Pub. This book was released on 2012-08-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon becoming a television news commentator, Noelle Nikpour had a realization: She, like everyone, has a brand.A native of Arkansas, Noelle was already a successful Republican consultant and strategist who had raised funds for various political candidates.When she started appearing on Fox News, CNN, MSNBC, HLN, and other television and national radio broadcasts, she realized she had a role to play.Branding isn't just about corporations building relationships with consumers through advertising. It's also become an important part of political campaigns – more important than candidates' ideas and certainly more important than their qualifications. Barack Obama's 2008 presidential candidacy proved that. Meanwhile, branding has become an essential part of modern life for every American. These days, everyone has a brand.In some ways that's good, and in some ways it's bad, but it's definitely today's reality. Her new book, “Branding America,” traces how branding has moved from the corporate world into politics and then into Americans' personal lives. It describes today's most important political brands: the Democrats, who have a terrible brand; the Republicans, whose brand is in need of repair; and today's rising brand – conservative women. And it explains how Americans can take advantage of this new reality to succeed in the workplace and in life.

Author : Anthony Esolen
Publisher : Simon and Schuster
ISBN 13 : 1621575691
Total Pages : 256 pages
Book Rating : 4.96/5 ( download)

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Download or read book Out of the Ashes written by Anthony Esolen and published by Simon and Schuster. This book was released on 2017-01-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Out of the Ashes is a full-throated, stout-hearted call to arms—soul-stirring,uncompromising, and irresistible." —ROD DREHER, author of The Benedict Option "Out of the Ashes is an astonishing combination of energy, humor, insight, and exceptional erudition, topped off by a vivid personal style and a special gift for tweaking the nose of secularist nonsense-peddlers. If you’re looking for a guide to our current cultural predicament (and how to fix it), one that’s sobering and invigorating at the same time, start with this book." —CHARLES J. CHAPUT, O.F.M. Cap., Archbishop of Philadelphia "Anthony Esolen is one of our nation’s best writers because he’s one of our best thinkers. Out of the Ashes is vintage Esolen: eloquent, bold, insightful, profound." — RYAN T. ANDERSON, Ph.D., Senior Research Fellow, The Heritage Foundation, and author of Truth Overruled: The Future of Marriage and ReligiousFreedom What do you do when an entire civilization is crumbling around you? You do everything. This is a book about how to get started. The Left’s culture war threatens America’s foundation and its very civilization, warns Esolen in his brand new book, Out of the Ashes: Rebuilding American Culture. They will tell you that babies in the womb are fetuses, that gender is a social construct, and that the backbone of society is government not the community. In Out of the Ashes, Esolen outlines his surprisingly simple plan to take back American culture— start at home. Esolen urges us to demand a return to values in our homes, our schools, our churches, and our communities, and to reject political correctness. “We must become tellers of truth again—and people who are willing to hear truths, especially when it hurts to hear them.”

Author : G. John Ikenberry
Publisher : Princeton University Press
ISBN 13 : 140088084X
Total Pages : 332 pages
Book Rating : 4.43/5 ( download)

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Download or read book After Victory written by G. John Ikenberry and published by Princeton University Press. This book was released on 2019-04-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The end of the Cold War was a "big bang" reminiscent of earlier moments after major wars, such as the end of the Napoleonic Wars in 1815 and the end of the world wars in 1919 and 1945. But what do states that win wars do with their newfound power, and how do they use it to build order? In After Victory, John Ikenberry examines postwar settlements in modern history, arguing that powerful countries do seek to build stable and cooperative relations, but the type of order that emerges hinges on their ability to make commitments and restrain power. He explains that only with the spread of democracy in the twentieth century and the innovative use of international institutions—both linked to the emergence of the United States as a world power—has order been created that goes beyond balance of power politics to exhibit "constitutional" characteristics. Blending comparative politics with international relations, and history with theory, After Victory will be of interest to anyone concerned with the organization of world order, the role of institutions in world politics, and the lessons of past postwar settlements for today.

Author : Ashraf Ghani
Publisher : Oxford University Press, USA
ISBN 13 : 0195398610
Total Pages : 265 pages
Book Rating : 4.18/5 ( download)

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Download or read book Fixing Failed States written by Ashraf Ghani and published by Oxford University Press, USA. This book was released on 2009 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social science.

Author : Isabel Sawhill
Publisher : Yale University Press
ISBN 13 : 0300230362
Total Pages : 268 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Forgotten Americans written by Isabel Sawhill and published by Yale University Press. This book was released on 2018-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sobering account of a disenfranchised American working class and important policy solutions to the nation's economic inequalities One of the country's leading scholars on economics and social policy, Isabel Sawhill addresses the enormous divisions in American society--economic, cultural, and political--and what might be done to bridge them. Widening inequality and the loss of jobs to trade and technology has left a significant portion of the American workforce disenfranchised and skeptical of governments and corporations alike. And yet both have a role to play in improving the country for all. Sawhill argues for a policy agenda based on mainstream values, such as family, education, and work. Although many have lost faith in government programs designed to help them, there are still trusted institutions on both the local and the federal level that can deliver better job opportunities and higher wages to those who have been left behind. At the same time, the private sector needs to reexamine how it trains and rewards employees. This book provides a clear-headed and middle-way path to a better-functioning society in which personal responsibility is honored and inclusive capitalism and more broadly shared growth are once more the norm.