Readings In Modern Marketing

Author : John A. Quelch
Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.99/5 ( download)

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Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Author : R. J. Lawrence
Publisher :
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.88/5 ( download)

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Download or read book Modern Marketing Management written by R. J. Lawrence and published by . This book was released on 1971 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jagdish N. Sheth
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.37/5 ( download)

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Download or read book Marketing Theory written by Jagdish N. Sheth and published by Thomson South-Western. This book was released on 1986 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.03/5 ( download)

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Download or read book Modern Marketing Management written by and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Still
Publisher :
ISBN 13 : 9780133415384
Total Pages : pages
Book Rating : 4.84/5 ( download)

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Download or read book Fundamentals of Modern Marketing written by Still and published by . This book was released on 1984-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Helleke van den Braber
Publisher : Amsterdam University Press
ISBN 13 : 9048544408
Total Pages : 372 pages
Book Rating : 4.00/5 ( download)

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Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.60/5 ( download)

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Download or read book The Emergence of Modern Marketing written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Paul Richardson
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.09/5 ( download)

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Download or read book Internet Marketing written by Paul Richardson and published by Irwin/McGraw-Hill. This book was released on 2001 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.88/5 ( download)

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Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Author : Edward W. Cundiff
Publisher :
ISBN 13 :
Total Pages : 419 pages
Book Rating : 4.29/5 ( download)

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Download or read book Fundamentals of Modern Marketing written by Edward W. Cundiff and published by . This book was released on 1973 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: