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Author : Edmund Jerome MacCarthy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.08/5 ( download)
Download or read book Readings in basic marketing written by Edmund Jerome MacCarthy and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256020502
Total Pages : 427 pages
Book Rating : 4.07/5 ( download)
Download or read book Readings in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1978-01-01 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.37/5 ( download)
Download or read book Readings in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1975 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256057959
Total Pages : 365 pages
Book Rating : 4.58/5 ( download)
Download or read book Readings and Cases in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1987-01-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Z. Aliber
Publisher : MIT Press
ISBN 13 : 9780262510660
Total Pages : 538 pages
Book Rating : 4.69/5 ( download)
Download or read book Readings in International Business written by Robert Z. Aliber and published by MIT Press. This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.31/5 ( download)
Download or read book Readings in Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 1971 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin J. Silk
Publisher : Harvard Business Press
ISBN 13 : 1422104605
Total Pages : 222 pages
Book Rating : 4.06/5 ( download)
Download or read book What is Marketing? written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Author : Edmund Jerome McCarthy
Publisher :
ISBN 13 : 9780256030198
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)
Download or read book Basic Marketing written by Edmund Jerome McCarthy and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
ISBN 13 : 9780030983672
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author : Tim Koelzer
Publisher : Greenleaf Book Group
ISBN 13 : 1626347522
Total Pages : 327 pages
Book Rating : 4.26/5 ( download)
Download or read book Upstream Marketing written by Tim Koelzer and published by Greenleaf Book Group. This book was released on 2021-04-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great—and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.
