Reading The Popular

Author : John Fiske
Publisher : Psychology Press
ISBN 13 : 041507875X
Total Pages : 228 pages
Book Rating : 4.57/5 ( download)

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Download or read book Reading the Popular written by John Fiske and published by Psychology Press. This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: '...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.

Author : Ian Collinson
Publisher : Equinox Publishing (UK)
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.48/5 ( download)

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Download or read book Everyday Readers written by Ian Collinson and published by Equinox Publishing (UK). This book was released on 2009 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title combines a number of different academic approaches in order to better understand the complex nature of readers' everyday encounters with their books.

Author : Joke Hermes
Publisher : John Wiley & Sons
ISBN 13 : 1405148799
Total Pages : 192 pages
Book Rating : 4.95/5 ( download)

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Download or read book Re-reading Popular Culture written by Joke Hermes and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-reading Popular Culture is an entertaining investigationof the meanings and value of popular culture today. It explores thetheme of cultural citizenship by combining textual analysis andmedia reception theory to analyze popular culture. Includes such contemporary issues as the rewriting ofmasculinity after the success of feminism, and the layers ofmeaning in semi-public and private talk of multiculturalism andethnicity Traces its topics across a variety of media forms and texts,including sports; detective fiction and police series; andchildren’s television and games Clearly and accessibly written for the student, scholar, andgeneral reader.

Author : Sean Zdenek
Publisher : University of Chicago Press
ISBN 13 : 022631278X
Total Pages : 357 pages
Book Rating : 4.81/5 ( download)

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Download or read book Reading Sounds written by Sean Zdenek and published by University of Chicago Press. This book was released on 2015-12-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of writing closed captions for television and DVD is not simply transcribing dialogue, as one might assume at first, but consists largely of making rhetorical choices. For Sean Zdenek, when captioners describe a sound they are interpreting and creating contexts, they are assigning significance, they are creating meaning that doesn t necessarily exist in the soundtrack or the script. And in nine chapters he analyzes the numerous complex rhetorical choices captioners make, from abbreviating dialogue so it will fit on the screen and keep pace with the editing, to whether and how to describe background sounds, accents, or slurred speech, to nonlinguistic forms of sound communication such as sighing, screaming, or laughing, to describing music, captioned silences (as when a continuous noise suddenly stops), and sarcasm, surprise, and other forms of meaning associated with vocal tone. Throughout, he also looks at closed captioning style manuals and draws on interviews with professional captioners and hearing-impaired viewers. Threading through all this is the novel argument that closed captions can be viewed as texts worthy of rhetorical analysis and that this analysis can lead the entertainment industry to better standards and practices for closed captioning, thereby better serve the needs of hearing-impaired viewers. The author also looks ahead to the work yet to be done in bringing better captioning practices to videos on the Internet, where captioning can take on additional functions such as enhancing searchability. While scholarly work has been done on captioning from a legal perspective, from a historical perspective, and from a technical perspective, no one has ever done what Zdenek does here, and the original analytical models he offers are richly interdisciplinary, drawing on work from the fields of technical communication, rhetoric, media studies, and disability studies."

Author : Janice A. Radway
Publisher : Univ of North Carolina Press
ISBN 13 : 0807898856
Total Pages : 289 pages
Book Rating : 4.57/5 ( download)

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Download or read book Reading the Romance written by Janice A. Radway and published by Univ of North Carolina Press. This book was released on 2009-11-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984, Reading the Romance challenges popular (and often demeaning) myths about why romantic fiction, one of publishing's most lucrative categories, captivates millions of women readers. Among those who have disparaged romance reading are feminists, literary critics, and theorists of mass culture. They claim that romances enforce the woman reader's dependence on men and acceptance of the repressive ideology purveyed by popular culture. Radway questions such claims, arguing that critical attention "must shift from the text itself, taken in isolation, to the complex social event of reading." She examines that event, from the complicated business of publishing and distribution to the individual reader's engagement with the text. Radway's provocative approach combines reader-response criticism with anthropology and feminist psychology. Asking readers themselves to explore their reading motives, habits, and rewards, she conducted interviews in a midwestern town with forty-two romance readers whom she met through Dorothy Evans, a chain bookstore employee who has earned a reputation as an expert on romantic fiction. Evans defends her customers' choice of entertainment; reading romances, she tells Radway, is no more harmful than watching sports on television. "We read books so we won't cry" is the poignant explanation one woman offers for her reading habit. Indeed, Radway found that while the women she studied devote themselves to nurturing their families, these wives and mothers receive insufficient devotion or nurturance in return. In romances the women find not only escape from the demanding and often tiresome routines of their lives but also a hero who supplies the tenderness and admiring attention that they have learned not to expect. The heroines admired by Radway's group defy the expected stereotypes; they are strong, independent, and intelligent. That such characters often find themselves to be victims of male aggression and almost always resign themselves to accepting conventional roles in life has less to do, Radway argues, with the women readers' fantasies and choices than with their need to deal with a fear of masculine dominance. These romance readers resent not only the limited choices in their own lives but the patronizing atitude that men especially express toward their reading tastes. In fact, women read romances both to protest and to escape temporarily the narrowly defined role prescribed for them by a patriarchal culture. Paradoxically, the books that they read make conventional roles for women seem desirable. It is this complex relationship between culture, text, and woman reader that Radway urges feminists to address. Romance readers, she argues, should be encouraged to deliver their protests in the arena of actual social relations rather than to act them out in the solitude of the imagination. In a new introduction, Janice Radway places the book within the context of current scholarship and offers both an explanation and critique of the study's limitations.

Author : John Fiske
Publisher : Routledge
ISBN 13 : 1315511398
Total Pages : 248 pages
Book Rating : 4.99/5 ( download)

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Download or read book Myths of Oz written by John Fiske and published by Routledge. This book was released on 2016-10-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1987, sets out to examine and extend our understanding of Australian popular culture, and to counter the long-established, traditional criticism bewailing its lack. The authors argue that the 'knocker's' view started from an elitist viewpoint, yearning for Australia to aspire to a European culture in art, music, literature and other traditional cultural fields. They argue however that there are other definitions of culture that are more populist, more comprehensive, and which represent a vitality and dynamism which is a true reflection of the lives and aspirations of Australians. Myths of Oz offers no comprehensive definition of Australian culture, but rather a way of interpreting its various aspects. The barbeque or the pub, an expedition to the shops or a day at the beach, the home, the workplace or the job queue; all these intrinsic parts of Australian life are examined and conclusions drawn as to how they shape or are shaped by what we call popular culture. The authors look too at monuments and symbols, from Ayers Rock to the Sydney Opera House, which both shape and reflect Australian culture, while a chapter on the Australian accent shows how language and terminology play a powerful role in establishing cultural standpoints. A particular strength of this book is that while delivering a provocative and stimulating series of viewpoints on popular culture, it also makes use of current academic tools and methodology to ensure that we gain new insights into the meanings and pleasures we derive from our everyday experiences.

Author : Mike Chasar
Publisher : Columbia University Press
ISBN 13 : 0231158645
Total Pages : 321 pages
Book Rating : 4.40/5 ( download)

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Download or read book Everyday Reading written by Mike Chasar and published by Columbia University Press. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.

Author : Susan Driver
Publisher : Peter Lang
ISBN 13 : 9780820479361
Total Pages : 288 pages
Book Rating : 4.65/5 ( download)

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Download or read book Queer Girls and Popular Culture written by Susan Driver and published by Peter Lang. This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook

Author : John Fiske
Publisher : Routledge
ISBN 13 : 1136868712
Total Pages : 231 pages
Book Rating : 4.19/5 ( download)

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Download or read book Understanding Popular Culture written by John Fiske and published by Routledge. This book was released on 2010-10-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOK COVER -- TITLE -- COPYRIGHT -- CONTENTS -- ACKNOWLEDGEMENTS -- WHY FISKE STILL MATTERS -- READING FISKE AND UNDERSTANDING THE POPULAR -- NOTES ON CONTRIBUTORS -- PREFACE -- 1 THE JEANING OF AMERICA -- 2 COMMODITIES AND CULTURE -- 3 PRODUCTIVE PLEASURES -- 4 OFFENSIVE BODIES AND CARNIVAL PLEASURES -- 5 POPULAR TEXTS -- 6 POPULAR DISCRIMINATION -- 7 POLITICS -- REFERENCES -- INDEX

Author : Michael Petracca
Publisher :
ISBN 13 : 9780130850980
Total Pages : 0 pages
Book Rating : 4.85/5 ( download)

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Download or read book Common Culture written by Michael Petracca and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: