Qatars Nation Branding And Soft Power

Author : Nawaf Al-Tamimi
Publisher : Springer Nature
ISBN 13 : 3031246519
Total Pages : 100 pages
Book Rating : 4.17/5 ( download)

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Download or read book Qatar’s Nation Branding and Soft Power written by Nawaf Al-Tamimi and published by Springer Nature. This book was released on 2023-01-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.

Author : Saba Al Rawas ($e author)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.32/5 ( download)

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Download or read book THE PLVOTAL ROLE OF NATION BRANDING AND PUBLIC DIPLOMACY TO BUILD OMAN’S SOFT POWER: INSIGHTS FROM THE UNITED ARAB EMIRATES AND QATAR written by Saba Al Rawas ($e author) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kristin Anabel Eggeling
Publisher : Routledge
ISBN 13 : 1000067904
Total Pages : 228 pages
Book Rating : 4.03/5 ( download)

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Download or read book Nation-branding in Practice written by Kristin Anabel Eggeling and published by Routledge. This book was released on 2020-04-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

Author : Joseph S. Nye, Jr.
Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 208 pages
Book Rating : 4.60/5 ( download)

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Download or read book Soft Power written by Joseph S. Nye, Jr. and published by PublicAffairs. This book was released on 2009-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Author : Constantin Wiegand
Publisher : GRIN Verlag
ISBN 13 : 3656834113
Total Pages : 47 pages
Book Rating : 4.13/5 ( download)

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Download or read book Turkey, Qatar and the evolution of soft power in a changing Middle East written by Constantin Wiegand and published by GRIN Verlag. This book was released on 2014-11-07 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Politics - Region: Near East, Near Orient, grade: 1,0, University of Bath, language: English, abstract: Conventionally, politicians and diplomats defined power as the control over a territory and its population, the possession of natural resources, economic size, military force, and internal political stability. Today, this emphasis on using military force to exert control over a territory, its population and its natural resources which marked earlier eras is losing significance. Factors such as technology, education and economic growth are becoming more important in the international struggle for power. As the great powers of today are less able to use their traditional power resources to achieve their goals, private actors and small states have become more powerful. Joseph Nye identified five trends which contributed to this diffusion of power: economic interdependence, transnational actors, nationalism in weak states, the spread of technology and changing political issues. He argued that these trends suggest a second, more attractive way of exercising power than traditional means, and called this aspect of power “co-optive” or “soft” power. Since the end of the Cold War, the concept of soft power has been used extensively in discussions about US foreign policy and has more recently also been used to describe China's foreign policy. But far less attention has been given to how this term can be used in other cultural contexts to describe intra-regional politics, such as in the Middle East. Turkey and Qatar are two countries that try to navigate through this dangerous region in a different way. But what they have in common is that they both managed to improve their reputation and increase their visibility in the past decade. This has translated this into increased policy impact on the regional and global stage. Is the concept of soft power useful to explain the increased power of attraction that emanates from these countries? (...) This bachelor thesis will use the concept of soft power to explain Turkish and Qatari foreign policies over the past decade, as well as the most recent developments. It also aims to elucidate why both of the countries have built up their soft power resources, and does so by focusing on the concept of “human security”.

Author : Mehran Kamrava
Publisher : Cornell University Press
ISBN 13 : 0801469333
Total Pages : 201 pages
Book Rating : 4.36/5 ( download)

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Download or read book Qatar written by Mehran Kamrava and published by Cornell University Press. This book was released on 2013-07-23 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persian Gulf state of Qatar has fewer than 2 million inhabitants, virtually no potable water, and has been an independent nation only since 1971. Yet its enormous oil and gas wealth has permitted the ruling al Thani family to exert a disproportionately large influence on regional and even international politics. Qatar is, as Mehran Kamrava explains in this knowledgeable and incisive account of the emirate, a "tiny giant": although severely lacking in most measures of state power, it is highly influential in diplomatic, cultural, and economic spheres. Kamrava presents Qatar as an experimental country, building a new society while exerting what he calls "subtle power." It is both the headquarters of the global media network Al Jazeera and the site of the U.S. Central Command’s Forward Headquarters and the Combined Air Operations Center. Qatar has been a major player during the European financial crisis, it has become a showplace for renowned architects, several U.S. universities have established campuses there, and it will host the FIFA World Cup in 2022. Qatar’s effective use of its subtle power, Kamrava argues, challenges how we understand the role of small states in the global system. Given the Gulf state’s outsized influence on regional and international affairs, this book is a critical and timely account of contemporary Qatari politics and society.

Author : Irene Theodoropoulou
Publisher : Routledge
ISBN 13 : 100021432X
Total Pages : 412 pages
Book Rating : 4.21/5 ( download)

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Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou and published by Routledge. This book was released on 2020-11-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Author : Kristian Ulrichsen
Publisher : Oxford University Press
ISBN 13 : 0190210974
Total Pages : 244 pages
Book Rating : 4.77/5 ( download)

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Download or read book Qatar and the Arab Spring written by Kristian Ulrichsen and published by Oxford University Press. This book was released on 2014 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qatar and the Arab Spring offers a frank examination of Qatar's startling rise to regional and international prominence, describing how its distinctive policy stance toward the Arab Spring emerged. In only a decade, Qatari policy-makers - led by the Emir, Sheikh Hamad bin Khalifa Al-Thani, and his prime minister Sheikh Hamad bin Jassim Al-Thani - catapulted Qatar from a sleepy backwater to a regional power with truly international reach. In addition to pursuing an aggressive state-branding strategy with its successful bid for the 2022 FIFA World Cup, Qatar forged a reputation for diplomatic mediation that combined intensely personalized engagement with financial backing and favorable media coverage through the Al-Jazeera. These factors converged in early 2011 with the outbreak of the Arab Spring revolts in North Africa, Syria, and Yemen, which Qatari leaders saw as an opportunity to seal their regional and international influence, rather than as a challenge to their authority, and this guided their support of the rebellions against the Gaddafi and Assad regimes in Libya and Syria. From the high watermark of Qatari influence after the toppling of Gaddafi in 2011, that rapidly gave way to policy overreach in Syria in 2012, Coates Ulrichsen analyses Qatari ambition and capabilities as the tiny emirate sought to shape the transitions in the Arab world.

Author : Robert A. Saunders
Publisher : Routledge
ISBN 13 : 1317569903
Total Pages : 254 pages
Book Rating : 4.09/5 ( download)

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Download or read book Popular Geopolitics and Nation Branding in the Post-Soviet Realm written by Robert A. Saunders and published by Routledge. This book was released on 2016-07-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.

Author : Yoav Dubinsky
Publisher : Springer Nature
ISBN 13 : 3031325508
Total Pages : 291 pages
Book Rating : 4.02/5 ( download)

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Download or read book Nation Branding and Sports Diplomacy written by Yoav Dubinsky and published by Springer Nature. This book was released on 2023-07-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.