Public Relations Principles: Strategies for Professional Success

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ISBN 13 : 9781465290755
Total Pages : 0 pages
Book Rating : 4.53/5 ( download)

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Book Synopsis Public Relations Principles: Strategies for Professional Success by : Shawn Wahl

Download or read book Public Relations Principles: Strategies for Professional Success written by Shawn Wahl and published by . This book was released on 2016-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Principles: Strategies for Professional Success

Public Relations Principles: Strategies for Professional Success - EBook

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ISBN 13 : 9781465291769
Total Pages : pages
Book Rating : 4.68/5 ( download)

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Book Synopsis Public Relations Principles: Strategies for Professional Success - EBook by : Shawn T. Wahl

Download or read book Public Relations Principles: Strategies for Professional Success - EBook written by Shawn T. Wahl and published by . This book was released on 1753 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Principles: Strategies for Professional Success

Powerful PR Strategies for Success (collection)

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Publisher :
ISBN 13 : 9780133087291
Total Pages : pages
Book Rating : 4.98/5 ( download)

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Book Synopsis Powerful PR Strategies for Success (collection) by : Deirdre Breakenridge

Download or read book Powerful PR Strategies for Success (collection) written by Deirdre Breakenridge and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Relations

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ISBN 13 : 9781432724993
Total Pages : 0 pages
Book Rating : 4.91/5 ( download)

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Book Synopsis Media Relations by : Robert C. Chandler

Download or read book Media Relations written by Robert C. Chandler and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing the challenges of news media coverage (or lack thereof). Included in the book are contributions and interviews with seasoned Public Relations subject matter experts who share their experience-based insights into how to enact effective media relations. This book also includes contributions from some of the leading Public Relations scholars in the world today. Finally, this book also includes contributions from several journalists and prominent professors of journalism to offer a rare insight from "the other perspective" that far too many PR students and PR practitioners have not taken the time to contemplate. Readers may also want to seek out additional training for media relations and working with the media including professionally overseen simulation activities where the PR practitioner is asked sample questions in front of rolling cameras and pressed by persistent queries of reporters followed by skillful debriefing to improve their performance.

Introduction to Strategic Public Relations

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Publisher : SAGE Publications
ISBN 13 : 1506358055
Total Pages : 910 pages
Book Rating : 4.55/5 ( download)

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Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Win & Wow

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Publisher : CreateSpace
ISBN 13 : 9781497505247
Total Pages : 158 pages
Book Rating : 4.40/5 ( download)

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Book Synopsis Win & Wow by : Betsy A. Hays

Download or read book Win & Wow written by Betsy A. Hays and published by CreateSpace. This book was released on 2014-07-21 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win & Wow: Public Relations Secrets for Everyday Success divulges how we can all use proven public relations techniques to accomplish our personal and professional goals. From puppy-dog loyalty to preventing crises to maximizing your sparkle dial, this book walks you through a host of thought changers and action steps that can add real value to your life. Written by public relations professor Betsy A. Hays and social media pro and CEO Tori Randolph Terhune, this book provides their complementary perspectives about practical ideas and strategies that can be used by all of us, regardless of what we want to accomplish.

Public Relations Strategy

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749435417
Total Pages : 148 pages
Book Rating : 4.10/5 ( download)

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Book Synopsis Public Relations Strategy by : Sandra Oliver

Download or read book Public Relations Strategy written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

Public Relations

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Publisher : Allyn & Bacon
ISBN 13 : 9780205491681
Total Pages : 0 pages
Book Rating : 4.85/5 ( download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, the tests can serve as quizzes or homework. The Practice Test Solutions Manual (ISBN: 0-205-50728-X), containing the answers, can be packaged with the Study Edition. Also included with this option is our Tutor Center Access Card to provide the reader with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, readers get a valuable and effective study system not found in other books! Using real-life case studies,Public Relations: Strategies and Tacticshelps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Strategic Public Relations

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Publisher :
ISBN 13 : 9780975017500
Total Pages : 627 pages
Book Rating : 4.00/5 ( download)

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Book Synopsis Strategic Public Relations by : Kim Harrison

Download or read book Strategic Public Relations written by Kim Harrison and published by . This book was released on 2003 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Public Relations

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Publisher : Routledge
ISBN 13 : 1351053124
Total Pages : 459 pages
Book Rating : 4.29/5 ( download)

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Book Synopsis Political Public Relations by : Jesper Stromback

Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.