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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.72/5 ( download)
Download or read book Public Relations Directory and Yearbook written by and published by . This book was released on 1945 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.74/5 ( download)
Download or read book Public Relations Directory and Yearbook written by and published by . This book was released on 1945 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karl E. Ettinger
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.43/5 ( download)
Download or read book Public Relations Directory and Yearbook written by Karl E. Ettinger and published by . This book was released on 1945 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.26/5 ( download)
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Anonymous
Publisher : Рипол Классик
ISBN 13 : 5878720043
Total Pages : 97 pages
Book Rating : 4.45/5 ( download)
Download or read book Public relations written by Anonymous and published by Рипол Классик. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.
Author : Cayce Myers
Publisher : Routledge
ISBN 13 : 135103300X
Total Pages : 256 pages
Book Rating : 4.08/5 ( download)
Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.83/5 ( download)
Download or read book Organizations, Publications, and Directories in the Mass Media of Communications written by and published by . This book was released on 1962 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bertrand R. Canfield
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.64/5 ( download)
Download or read book Public Relations written by Bertrand R. Canfield and published by . This book was released on 1951 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Whitman Daniels
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.38/5 ( download)
Download or read book Bibliography of Educational Public Relations written by Whitman Daniels and published by . This book was released on 1950 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elsie Freeman Finch
Publisher : Rowman & Littlefield
ISBN 13 : 0810847736
Total Pages : 204 pages
Book Rating : 4.36/5 ( download)
Download or read book Advocating Archives written by Elsie Freeman Finch and published by Rowman & Littlefield. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
