Psychological Foundations Of Attitudes

Author : Anthony G. Greenwald
Publisher : Academic Press
ISBN 13 : 1483258513
Total Pages : 432 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Psychological Foundations of Attitudes written by Anthony G. Greenwald and published by Academic Press. This book was released on 2013-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.

Author : Anthony G. Greenwald
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Psychological foundations of attitudes, ed written by Anthony G. Greenwald and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael A Hogg
Publisher : SAGE
ISBN 13 : 1446204774
Total Pages : 417 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book The SAGE Handbook of Social Psychology written by Michael A Hogg and published by SAGE. This book was released on 2007-03-26 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology.

Author : Allan J Kimmel
Publisher : Routledge
ISBN 13 : 1315436078
Total Pages : 406 pages
Book Rating : 4.74/5 ( download)

DOWNLOAD NOW!

Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Author : Gregory R. Maio
Publisher : SAGE Publications
ISBN 13 : 141292975X
Total Pages : 289 pages
Book Rating : 4.52/5 ( download)

DOWNLOAD NOW!

Download or read book The Psychology of Attitudes and Attitude Change written by Gregory R. Maio and published by SAGE Publications. This book was released on 2009 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Author : Stephen J Kraus
Publisher : Next Level Sciences, Inc.
ISBN 13 : 0972554017
Total Pages : 198 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Psychological Foundations of Success written by Stephen J Kraus and published by Next Level Sciences, Inc.. This book was released on 2002 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Psychological Foundation of Success, Stephen Kraus synthesizes decades of research on success and well-being, creating one of the most sophisticated and entertaining self-improvement books ever written. The result is a scientifically-valid five-step system for personal achievement that anyone can use.

Author : B. Claude Mathis
Publisher : Academic Press
ISBN 13 : 1483258165
Total Pages : 797 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book Psychological Foundations of Education written by B. Claude Mathis and published by Academic Press. This book was released on 2013-09-17 with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Foundations of Education presents some of the principles of psychology that are relevant to learning and teaching. It presents an alternative answer to the problem of the bifurcation of general and educational psychology in the curriculum of teacher preparation. While the solution is provisional and has obvious imperfections, it is offered in the hope that it may stimulate discussion of the problem and other solutions and/or explicit justifications for past practice. Key concepts discussed include teachers’ attitudes and behavior, different types of learning, technology in education, forgetting and extinction, child development, and intelligence measurements. Also covered are the assessment of educational achievement, the social psychology of the classroom, and education in urban schools. This text should have a variety of uses in classes where students are preparing for teaching. It was written specifically for those situations in which the prospective teacher is introduced to psychology through a one- or two-semester integrated sequence.

Author : Louis Peter Thorpe
Publisher :
ISBN 13 :
Total Pages : 626 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Psychological Foundations of Personality written by Louis Peter Thorpe and published by . This book was released on 1938 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James E. Maddux
Publisher : Guilford Press
ISBN 13 : 160623689X
Total Pages : 577 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Social Psychological Foundations of Clinical Psychology written by James E. Maddux and published by Guilford Press. This book was released on 2011-04-14 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely integrative and authoritative, this volume explores how advances in social psychology can deepen understanding and improve treatment of clinical problems. The role of basic psychological processes in mental health and disorder is examined by leading experts in social, clinical, and counseling psychology. Chapters present cutting-edge research on self and identity, self-regulation, interpersonal processes, social cognition, and emotion. The volume identifies specific ways that social psychology concepts, findings, and research methods can inform clinical assessment and diagnosis, as well as the development of effective treatments. Compelling topics include the social psychology of help seeking, therapeutic change, and the therapist–client relationship.

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1136678379
Total Pages : 544 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Attitudes written by Richard E. Petty and published by Psychology Press. This book was released on 2008-10-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des