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Author : Raymond P. Wiggers
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.16/5 ( download)
Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 0749451424
Total Pages : 225 pages
Book Rating : 4.24/5 ( download)
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.84/5 ( download)
Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Fitzwilliam Woods
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.95/5 ( download)
Download or read book Profitable Publicity written by Henry Fitzwilliam Woods and published by . This book was released on 1941 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Conrad Levinson
Publisher : John Wiley & Sons
ISBN 13 : 1118040074
Total Pages : 372 pages
Book Rating : 4.72/5 ( download)
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author : Edward Joseph Carroll
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.42/5 ( download)
Download or read book Aids to Retail Grocery Profits written by Edward Joseph Carroll and published by . This book was released on 1932 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mari Smith
Publisher : John Wiley & Sons
ISBN 13 : 1118063066
Total Pages : 272 pages
Book Rating : 4.64/5 ( download)
Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.91/5 ( download)
Download or read book Art in Advertising written by and published by . This book was released on 1892 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449421
Total Pages : 236 pages
Book Rating : 4.2X/5 ( download)
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
Author : Dr. Robert A. Edgell
Publisher : Ameursian CID
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4./5 ( download)
Download or read book Profitable Marketing and Branding in the Digital Economy written by Dr. Robert A. Edgell and published by Ameursian CID. This book was released on 2001-01-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.
