Problems In Marketing

Author : Luiz Moutinho
Publisher : SAGE
ISBN 13 : 1849202621
Total Pages : 337 pages
Book Rating : 4.26/5 ( download)

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Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Author : Roger A. Kerin
Publisher : Allyn & Bacon
ISBN 13 : 9780205081042
Total Pages : 696 pages
Book Rating : 4.45/5 ( download)

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Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Allyn & Bacon. This book was released on 1984 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Author : Bernard Jaworski
Publisher : Emerald Group Publishing
ISBN 13 : 183982686X
Total Pages : 285 pages
Book Rating : 4.63/5 ( download)

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Download or read book The Organic Growth Playbook written by Bernard Jaworski and published by Emerald Group Publishing. This book was released on 2020-08-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Author : Arch Wilkinson Shaw
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.CV/5 ( download)

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Download or read book Some Problems in Market Distribution written by Arch Wilkinson Shaw and published by . This book was released on 1915 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Melvin Thomas Copeland
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.24/5 ( download)

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Download or read book Problems in Marketing written by Melvin Thomas Copeland and published by . This book was released on 1923 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steven H. Star
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.58/5 ( download)

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Download or read book Problems in Marketing written by Steven H. Star and published by McGraw-Hill Companies. This book was released on 1977 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. T. Copeland
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.18/5 ( download)

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Download or read book Marketing Problems written by M. T. Copeland and published by . This book was released on 1922 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ann-Marie Kennedy
Publisher : Routledge
ISBN 13 : 0429839294
Total Pages : 255 pages
Book Rating : 4.90/5 ( download)

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Download or read book Macro-Social Marketing Insights written by Ann-Marie Kennedy and published by Routledge. This book was released on 2019-07-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Author : Roger A. Kerin
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.52/5 ( download)

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Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.

Author : Roger A. Kerin
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.23/5 ( download)

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Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Prentice Hall. This book was released on 2007 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.