Private Label

Author : Kelly Yang
Publisher : HarperCollins
ISBN 13 : 0062941127
Total Pages : 416 pages
Book Rating : 4.21/5 ( download)

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Download or read book Private Label written by Kelly Yang and published by HarperCollins. This book was released on 2022-05-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *

Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.73/5 ( download)

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Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.94/5 ( download)

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Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 625 pages
Book Rating : 4.10/5 ( download)

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Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Author : Keith Lincoln
Publisher : Kogan Page Publishers
ISBN 13 : 0749457392
Total Pages : 312 pages
Book Rating : 4.96/5 ( download)

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Download or read book Private Label written by Keith Lincoln and published by Kogan Page Publishers. This book was released on 2009-05-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3319201824
Total Pages : 211 pages
Book Rating : 4.25/5 ( download)

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Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-06-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Author : Francisco J. Martinez-Lopez
Publisher : Springer Nature
ISBN 13 : 3030477649
Total Pages : 178 pages
Book Rating : 4.46/5 ( download)

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Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez and published by Springer Nature. This book was released on 2020-05-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Author : L. A. Barber
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.46/5 ( download)

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Download or read book Basic Information on Private-label Manufacturing of Cosmetics and Related Products written by L. A. Barber and published by . This book was released on 1954 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. National Commission on Food Marketing
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.62/5 ( download)

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Download or read book Technical Study No.10: Special Studies in Food Marketing, Private Label Products in Food Retailing, Retail Food Prices in Low and High Income Areas,Notes on Economic Regulation written by United States. National Commission on Food Marketing and published by . This book was released on 1966 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Finance Guru
Publisher : Finance Guru
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Download or read book FBA Amazon Selling Private Label : How To Make Money With Amazon FBA written by Finance Guru and published by Finance Guru. This book was released on with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: FBA Amazon Selling Private Label : How To Make Money With Amazon FBA You’re about to discover essential strategies and tips on how to become successful on Amazon. A lot of people want to have the freedom of working for themselves. Thanks to Amazon anyone with a computer has the opportunity to make thousands and even millions from the comfort of their own home. Provided in this book is a proven step by step process on how to get your online business started. Also provided in this book are proven strategies and steps on how to grow your business make huge profits right away! This book contains the following topics that will guide you through the path of FBA Amazon Selling Private Label : How To Make Money With Amazon FBA Table of Contents Introduction Chapter 1: FBA = Fulfillment By Amazon What Is "Fulfillment By Amazon"? Advantages of Using FBA: What's the Catch? Understanding the FBA Fee Structure Chapter 2: What Should You Sell on Amazon.com? What Should You Sell on Amazon.com in the start? How Much Are Your Media Items Worth? What Can You Do With Items That Won't Sell Well on Amazon? Chapter 3: The Essentials Steps To Selling Your Products Step 1: Choosing Your Niche Step 2: Preselling Your Product Step 3: Sourcing Your Products. Step 4: Launching Your Product. Chapter 4: Listing Your Books (and Other Media) on Amazon.com Creating Your Seller Account Listing & Pricing Your Merchandise Four Specific Examples of Book Pricing Chapter 5: Beyond the Books Building a Company with FBA Update Your Account Expert Account Extra Features Becoming a Better Bookseller. Devices to Make Bookselling Easy. Sales Rank - Is It Important? Sourcing Non-Media Inventory. Buy Smart! Use FBA Across the Web Chapter 6: What You Need To Know About Private Labeling What is Private Labeling? The Benefits of Private Labeling Chapter 7: Shipping Your Merchandise to Amazon Cleaning Your Inventory Packing Your Merchandise How to Create an FBA Shipment Chapter 8: Growing Your Company What To Do After Your First Product Launch Growing Your Profits and Product Line. Automating Your Amazon Business.