Principles and Practice of Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1446297500
Total Pages : 1174 pages
Book Rating : 4.06/5 ( download)

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Book Synopsis Principles and Practice of Marketing by : Jim Blythe

Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Advertising: Principles and Practice

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Author :
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.53/5 ( download)

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Book Synopsis Advertising: Principles and Practice by : Sandra Moriarty

Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Advertising

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Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.94/5 ( download)

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Book Synopsis Advertising by : William Wells

Download or read book Advertising written by William Wells and published by . This book was released on 2003 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising advertising that works.

Advertising Principles and Practice

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 402 pages
Book Rating : 4.16/5 ( download)

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Book Synopsis Advertising Principles and Practice by : Gupta Ruchi

Download or read book Advertising Principles and Practice written by Gupta Ruchi and published by S. Chand Publishing. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Advertising & IMC

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Publisher :
ISBN 13 : 9781292017396
Total Pages : 669 pages
Book Rating : 4.92/5 ( download)

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Book Synopsis Advertising & IMC by : Sandra Ernst Moriarty

Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Advertising

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Publisher :
ISBN 13 : 9780131676602
Total Pages : 650 pages
Book Rating : 4.01/5 ( download)

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Book Synopsis Advertising by : William Wells

Download or read book Advertising written by William Wells and published by . This book was released on 2007 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

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Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.06/5 ( download)

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Book Synopsis Advertising by : William Wells

Download or read book Advertising written by William Wells and published by . This book was released on 1992 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Practice of Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1136372466
Total Pages : 400 pages
Book Rating : 4.69/5 ( download)

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Book Synopsis Practice of Advertising by : Adrian Mackay

Download or read book Practice of Advertising written by Adrian Mackay and published by Routledge. This book was released on 2007-03-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1847878172
Total Pages : 191 pages
Book Rating : 4.75/5 ( download)

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Book Synopsis Marketing by : Jim Blythe

Download or read book Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-03-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

Advertising

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Author :
Publisher : Prentice Hall
ISBN 13 : 9780135009383
Total Pages : 686 pages
Book Rating : 4.83/5 ( download)

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Book Synopsis Advertising by : Sandra Ernst Moriarty

Download or read book Advertising written by Sandra Ernst Moriarty and published by Prentice Hall. This book was released on 2009 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to both the theory and practice of advertising provides important insights into how advertising is done.