Polling And The Public

Author : Herb Asher
Publisher : CQ Press
ISBN 13 : 1483324079
Total Pages : 349 pages
Book Rating : 4.74/5 ( download)

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Download or read book Polling and the Public written by Herb Asher and published by CQ Press. This book was released on 2016-07-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Author : Herb Asher
Publisher : CQ Press
ISBN 13 : 1506352413
Total Pages : 361 pages
Book Rating : 4.11/5 ( download)

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Download or read book Polling and the Public written by Herb Asher and published by CQ Press. This book was released on 2016-07-13 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Author : Herbert B. Asher
Publisher :
ISBN 13 : 9781506352404
Total Pages : 348 pages
Book Rating : 4.05/5 ( download)

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Download or read book Polling and the Public written by Herbert B. Asher and published by . This book was released on 2017 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Author : Herbert B. Asher
Publisher : CQ-Roll Call Group Books
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.68/5 ( download)

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Download or read book Polling and the Public written by Herbert B. Asher and published by CQ-Roll Call Group Books. This book was released on 1992 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Diane J. Heith
Publisher : Stanford University Press
ISBN 13 : 9780804748490
Total Pages : 220 pages
Book Rating : 4.97/5 ( download)

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Download or read book Polling to Govern written by Diane J. Heith and published by Stanford University Press. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a “permanent campaign” has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations—those of Nixon, Ford, Carter, Reagan, Bush, and Clinton—dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.

Author : Herbert Asher
Publisher : CQ Press
ISBN 13 : 9781604266061
Total Pages : 0 pages
Book Rating : 4.66/5 ( download)

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Download or read book Polling and the Public written by Herbert Asher and published by CQ Press. This book was released on 2011-04-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: !-- AddThis Button BEGIN -- !-- AddThis Button END -- Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

Author : Frank Newport
Publisher : Grand Central Publishing
ISBN 13 : 0759511764
Total Pages : 205 pages
Book Rating : 4.67/5 ( download)

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Download or read book Polling Matters written by Frank Newport and published by Grand Central Publishing. This book was released on 2004-07-30 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...

Author : George F. Bishop
Publisher : Rowman & Littlefield
ISBN 13 : 9780742516458
Total Pages : 248 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Illusion of Public Opinion written by George F. Bishop and published by Rowman & Littlefield. This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.

Author : Walter Lippmann
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.E8/5 ( download)

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Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.

Author : C. Holtz-Bacha
Publisher : Springer
ISBN 13 : 0230374956
Total Pages : 368 pages
Book Rating : 4.59/5 ( download)

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Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.