Persuading With Data

Author : Miro Kazakoff
Publisher : MIT Press
ISBN 13 : 0262368188
Total Pages : 263 pages
Book Rating : 4.86/5 ( download)

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Download or read book Persuading with Data written by Miro Kazakoff and published by MIT Press. This book was released on 2022-03-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

Author : Robert W. Pearson
Publisher : SAGE
ISBN 13 : 1412974968
Total Pages : 425 pages
Book Rating : 4.67/5 ( download)

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Download or read book Statistical Persuasion written by Robert W. Pearson and published by SAGE. This book was released on 2010-01-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. Key Features · Combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation · Provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas · Clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book's explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others' applied social research. Its data sets, solutions sets, instructors' manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.

Author : Herbert J. Rubin
Publisher : Routledge
ISBN 13 : 1000566099
Total Pages : 176 pages
Book Rating : 4.93/5 ( download)

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Download or read book Persuading Local Government written by Herbert J. Rubin and published by Routledge. This book was released on 2022-03-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a guide to becoming an empowered citizen, capable of achieving success when advocating with local government. Based on interviews with mayors, together with documentary evidence, analyses of public meetings, and the author’s own experience of advocacy, volunteering on city committees, and work on political campaigns, it describes how to advocate with local government officials, whom to contact, what to say when and where, and how to locate the facts, figures, and stories that can lend credence to an advocacy campaign. Guided by the ideas that persuasion efforts can succeed, are not difficult to undertake, and are in fact appreciated by public officials; that the system is open and that citizens have a fair chance of advancing their point of view; and that democracy depends upon citizen engagement, it presents concrete case studies in order to illustrate the guidance provided. With advice on how to organize and implement a successful advocacy campaign at a local level—and what to avoid—Persuading Local Government provides an antidote to the alienation of national politics, showing that local efforts at persuasion are meaningful and effect change on matters that affect people’s everyday lives.

Author : Carl Allchin
Publisher :
ISBN 13 : 9781098101848
Total Pages : 157 pages
Book Rating : 4.47/5 ( download)

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Download or read book Communicating with Data written by Carl Allchin and published by . This book was released on 2022 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is a fantastic raw resource for powering change in an organization, but all too often the people working in those organizations don't have the necessary skills to communicate with data effectively. With this practical book, subject matter experts will learn ways to develop strong, persuasive points when presenting data to different groups in their organizations. Author Carl Allchin shows anyone how to find data sources and develop data analytics, and teaches those with more data expertise how to visualize data to convey findings to key business leaders more effectively. Once your business and data experts both possess the skills to work with data and interpret its significance, you can deal with questions and challenges in departments across your organization. Learn the fundamental data skills required to work with data Use data visualization to influence change in your organization Learn how to apply data techniques to effectively work with data end to end Understand how to communicate data points clearly and persuasively Appreciate why different stakeholders often have divergent needs and views Create a playbook for using data with different departments.

Author : Ravi Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1118631854
Total Pages : 458 pages
Book Rating : 4.50/5 ( download)

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Download or read book Using Social Media for Global Security written by Ravi Gupta and published by John Wiley & Sons. This book was released on 2013-01-16 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.

Author : Scott Berinato
Publisher : Harvard Business Press
ISBN 13 : 1633697320
Total Pages : 689 pages
Book Rating : 4.24/5 ( download)

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Download or read book Get Your Venture Backed with Persuasive Data Viz written by Scott Berinato and published by Harvard Business Press. This book was released on 2019-01-01 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating your idea in a clear, compelling, and persuasive manner is critical when trying to launch a new venture. This Harvard Business Review collection brings together two popular books to help you craft your story, design better visualizations, impress your audience, and turn your idea into reality. Understanding and using data viz to persuade is a must-have skill for anyone in business today--especially if you're launching a new venture. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. How do you launch the venture of your dreams? In Get Backed, entrepreneurs Evan Baehr and Evan Loomis argue that it's not just about securing startup funding. It's about building the right relationships, crafting a compelling story, and creating the perfect pitch deck. Filled with proven tips, exercises, and templates, this book shows the process for how to successfully communicate your vision. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. Get Backed will show you exactly what it takes to get funded and will give you the tools to launch a new venture. Together, these books will help you bring your idea to life.

Author : Scott Berinato
Publisher : Harvard Business Review Press
ISBN 13 : 1633690717
Total Pages : 264 pages
Book Rating : 4.14/5 ( download)

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Download or read book Good Charts written by Scott Berinato and published by Harvard Business Review Press. This book was released on 2016-04-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dataviz—the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Author : Darby Orcutt
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1591588278
Total Pages : 313 pages
Book Rating : 4.76/5 ( download)

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Download or read book Library Data written by Darby Orcutt and published by Bloomsbury Publishing USA. This book was released on 2009-11-19 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerical evidence is everywhere and how best to handle and leverage it is a growing concern in the academic world in general and the academic library world in particular. Libraries are not only storehouses and key contacts for library patrons in accessing numbers, but are also collectors and users of their own data, which is integral to the functioning of the library itself. The essays in Library Data: Empowering Practice and Persuasion focus on interpreting and using library-generated and outside data in support of data-driven practice and data-strengthened persuasion. The collection includes such topics as how to make data presentations appealing and effective; applying capital-budgeting models to libraries; and using data for evaluation and improvement of collections and services. Articles also cover specialized scenarios, including reference, collection development, serial acquisitions, institutional repositories, web site design, interlibrary loan, and bibliographic instruction.

Author : Brent Dykes
Publisher : John Wiley & Sons
ISBN 13 : 1119615712
Total Pages : 338 pages
Book Rating : 4.12/5 ( download)

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Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Author : Elizabeth Suhay
Publisher : Oxford University Press, USA
ISBN 13 : 0190860804
Total Pages : 1124 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press, USA. This book was released on 2020 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--