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Author : Harold H. Kassarjian
Publisher : Scott Foresman
ISBN 13 : 9780673153944
Total Pages : 538 pages
Book Rating : 4.40/5 ( download)
Download or read book Perspectives in consumer behavior written by Harold H. Kassarjian and published by Scott Foresman. This book was released on 1981 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Włodzimierz Sroka
Publisher : Springer Nature
ISBN 13 : 3030473805
Total Pages : 344 pages
Book Rating : 4.08/5 ( download)
Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 196 pages
Book Rating : 4.56/5 ( download)
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522521402
Total Pages : 420 pages
Book Rating : 4.02/5 ( download)
Download or read book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Author : John O'Shaughnessy
Publisher : Bloomsbury Publishing
ISBN 13 : 1137003774
Total Pages : 536 pages
Book Rating : 4.75/5 ( download)
Download or read book Consumer Behaviour written by John O'Shaughnessy and published by Bloomsbury Publishing. This book was released on 2012-12-04 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Author : Senay Sabah
Publisher : BoD – Books on Demand
ISBN 13 : 9535136194
Total Pages : 136 pages
Book Rating : 4.94/5 ( download)
Download or read book Consumer Behavior written by Senay Sabah and published by BoD – Books on Demand. This book was released on 2017-11-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Author : Harold H. Kassarjian
Publisher :
ISBN 13 : 9780877772347
Total Pages : 616 pages
Book Rating : 4.47/5 ( download)
Download or read book Perspectives in Consumer Behaviour written by Harold H. Kassarjian and published by . This book was released on 1991 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hatice Aydin
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631816349
Total Pages : 0 pages
Book Rating : 4.40/5 ( download)
Download or read book Current Perspectives on Consumer Psychology written by Hatice Aydin and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
Author : Z.S. Demirdjian
Publisher : Fellows Press of America, Incorporated
ISBN 13 : 9781933447162
Total Pages : 276 pages
Book Rating : 4.68/5 ( download)
Download or read book Perspectives in Consumer Behavior written by Z.S. Demirdjian and published by Fellows Press of America, Incorporated. This book was released on 2007-11-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diane Phillips
Publisher : Oxford University Press, USA
ISBN 13 : 9780190857134
Total Pages : 592 pages
Book Rating : 4.37/5 ( download)
Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
