Pay Per Click Search Engine Marketing

Author : David Szetela
Publisher : John Wiley & Sons
ISBN 13 : 0470917210
Total Pages : 453 pages
Book Rating : 4.13/5 ( download)

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Download or read book Pay-Per-Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Author : Boris Mordkovich
Publisher : Lulu.com
ISBN 13 : 1411628179
Total Pages : 204 pages
Book Rating : 4.75/5 ( download)

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Download or read book Pay-per-click Search Engine Marketing Handbook written by Boris Mordkovich and published by Lulu.com. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Author : Peter Kent
Publisher : John Wiley & Sons
ISBN 13 : 1118043928
Total Pages : 376 pages
Book Rating : 4.29/5 ( download)

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Download or read book Pay Per Click Search Engine Marketing For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Author : Bruce Cameron Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 0910627991
Total Pages : 290 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.

Author : Andreas Ramos
Publisher : McGraw Hill Professional
ISBN 13 : 9780071597340
Total Pages : 288 pages
Book Rating : 4.44/5 ( download)

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Download or read book Search Engine Marketing written by Andreas Ramos and published by McGraw Hill Professional. This book was released on 2008-09-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

Author : Richard Stokes
Publisher : Entrepreneur Press
ISBN 13 : 161308272X
Total Pages : 240 pages
Book Rating : 4.20/5 ( download)

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Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Author : Max Editorial
Publisher : Editora Bibliomundi
ISBN 13 : 1526029855
Total Pages : 34 pages
Book Rating : 4.50/5 ( download)

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Download or read book The PPC Marketing Guide written by Max Editorial and published by Editora Bibliomundi. This book was released on 2023-01-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIGHTNING PROMOTION ””””””””””””””””””””””””””” PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typical y in the form of text ads. These are usual y placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it 'keyword auctioning'). Advertisers would then pay the bidding price every time a visitor clicks through the website. PPC advertising is also known under the following names/variations:• Pay per placement• Pay per performance• Pay per ranking• Pay per position• Cost per click (CPC)

Author : Phil Robinson
Publisher : ClickThrough Marketing
ISBN 13 : 1907603026
Total Pages : 59 pages
Book Rating : 4.20/5 ( download)

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Download or read book Pay Per Click Marketing written by Phil Robinson and published by ClickThrough Marketing. This book was released on 2010 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

Author : Basileios Drolias
Publisher : Lulu.com
ISBN 13 : 1847532713
Total Pages : 154 pages
Book Rating : 4.18/5 ( download)

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Download or read book Pay-per-click written by Basileios Drolias and published by Lulu.com. This book was released on 2007-10-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.

Author : Bruce C. Brown
Publisher :
ISBN 13 : 9788170947646
Total Pages : 252 pages
Book Rating : 4.42/5 ( download)

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Download or read book Ultimate Guide to Search Engine Marketing written by Bruce C. Brown and published by . This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: