Pay Per Click

Author : Richard Stokes
Publisher : Entrepreneur Press
ISBN 13 : 1599185342
Total Pages : 314 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Author : David Szetela
Publisher : John Wiley & Sons
ISBN 13 : 0470917210
Total Pages : 453 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Pay-Per-Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Author : Peter Kent
Publisher : John Wiley & Sons
ISBN 13 : 1118043928
Total Pages : 376 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Pay Per Click Search Engine Marketing For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381565
Total Pages : 290 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2007-01-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Author :
Publisher : Bookboon
ISBN 13 : 8776819159
Total Pages : 65 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Pay Per Click advertising written by and published by Bookboon. This book was released on with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve Teneriello
Publisher :
ISBN 13 : 9780692803042
Total Pages : 322 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book The Pay-Per-Click Playbook: Build a Winning Lead Generation Game Plan: Featuring 101 Strategies to Improve Lead Quality, Optimize Search Engine Ma written by Steve Teneriello and published by . This book was released on 2019-10-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pay-Per-Click Playbook is the most up-to-date resource you can use to advertise on Google and generate leads for your business in 2020. It includes 101 "plays" you can implement in your Google Ads account to help you generate more leads without spending more on advertising. Written by Steve Teneriello, a 20-year pay-per-click veteran and founder of AdMachines, this book reveals: -How To Easily Identify and Eliminate Wasted Ad Spend-How To Get More High Quality Leads Without Increasing Your Budget-How To Use Google's NEW Targeting Features To Connect with the Right Audiences-Proven Ways To Improve Response and Lead Conversion Rates-How To Achieve Greater Positioning and Gain More Exposure -How To Ethically Spy on Your Competitors and Identify Weaknesses in Their PPC Strategy-How To Identify Broken Areas in Your Campaigns and Fix Them-Plus Free Downloads, Tools & Resources Along With Exclusive Videos You Can Access to Improve Your Pay-Per-Click PerformanceGoogle Ads is one of the only advertising vehicles that you can invest in that provides you with all of the transparent information that will help you control your performance outcome. It is an extremely powerful way for local businesses to generate leads and grow sales. All too often, small business owners get frustrated with Google for a number of reasons. They feel confused, overwhelmed, and frustrated that they don't get consistent results with pay-per-click advertising. These experiences come from a variety of situations; they are spending blindly without results, they generate the wrong type of leads, they don't have the time to spend mastering this complex advertising tool (in addition to running their business), or they're working with an agency that doesn't understand their business or places them in a "set and forget" relationship. Even worse than all this, many local business owners are preyed upon by commission driven agencies that are bleeding them dry by taking a high percentage of their marketing budget and putting it in their pocket. This is done without their knowledge by hiding behind sophisticated software and dashboards that mask their true costs. This book is going to break it down for you in simple and easy to understand layman's terms- showing you how you can take control and get the most out of Google Ads. You'll see firsthand how you can control your lead quality, how you can control your cost per lead, and how you have the power to get a positive return on your ad spend. You'll get a proven plan to help you achieve your sales goals along with experienced coaching that will help you take your pay-per-click game to the next level. In This Book You Will Discover 101 Strategies to Improve Lead Quality, Optimize Search Engine Marketing Campaign Performance and Increase Your Return on Ad Spend.So, if you want to take control of your lead cost, generate higher quality leads, improve response rates, and bring in traffic that turns into revenue then you want to get your hands on this book.

Author : Phil Robinson
Publisher : ClickThrough Marketing
ISBN 13 : 1907603026
Total Pages : 59 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Pay Per Click Marketing written by Phil Robinson and published by ClickThrough Marketing. This book was released on 2010 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

Author : Stefano Calicchio
Publisher : Stefano Calicchio
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book A simple approach to Pay Per Click written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2021-03-05 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to provide simple, practical and effective answers to the main questions concerning the creation of a well-drafted PPC (pay per click) plan and its operating mechanisms. The objective: to allow the reader a good understanding of the subject, using a text that is sufficiently short so that he or she can finish reading by taking advantage of the many moments of waiting and stalling during the day. Among the topics covered within it, you can find out - what pay-per-click is and how it is created; - how to properly organise your PPC activity; - what are the key points to leverage to get good results with this advertising strategy; - how to create a landing page that makes the most of the visits it receives; - how best to manage active campaigns; - how to turn keywords into customers; - Finally, what mistakes should be avoided when using paid digital advertising. In this guide you will find all the information you need to understand how pay per click works on search engines and social networks, what work is normally done by a paid online advertising expert and how long it takes to get the desired results. All of this is covered in a 7-word programme designed to enable the reader to quickly acquire a good level of competence on the subject, and thus be able to hold effective conversations with suppliers, colleagues and superiors.

Author : Nik Maguire
Publisher :
ISBN 13 : 9781789330366
Total Pages : 78 pages
Book Rating : 4.6X/5 ( download)

DOWNLOAD NOW!

Download or read book Beyond Ppc written by Nik Maguire and published by . This book was released on 2019-03-19 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond PPC - Ground-breaking strategies for digital marketing lead generation when pay per click fails Discover how to create new lead sources (even if you have never done PPC) Understand how to improve advert results Discover LinkedIn for B2B lead generation Understand features in Facebook beyond the Boost button Learn how to make your content go further What to do when your PPC leads dry up? Are you struggling to convert clicks from PPC? Is the price of Pay Per Click advertising too high? Do your keywords have too much competition? Do you want to find more customers with less completion and get more conversions? BEYOND PPC will teach you exactly that! If you have never ventured outside of SEO and google Ads then this book will provide a foundation for alternative lead generate strategies. Here's What You Get: Frameworks to the methodology of sales funnels, social media marketing, split testing and content marketing for lead generation A proven practice approach for getting more from your ads Understanding of how tailor your messaging based on your audiences mindset. Some alternative ways of getting leads your completion might have missed. Bonus One: Downloads to help you maximise your ad revenues and measure success. Bonus Two: Copy and Paste templates that have yielded results for lead generation! Bonus Three: Get the audio book for free from our dedicated website Are you ready to go beyond google PPC? Many people will be familiar with social media networks but few are aware of what lies just under the surface and how simple it is to generate new leads from them. Beyond PPC is not simply an overview of alternative networks for leads it provide a methodology and process on how to get the most from any new network where your potential customers may be. PPC so often relies on the customer already searching for a product or solutions, yet through these methodologies you will be discover ways to nurture potential customers into buying customers. Save yourself time! - This book takes accumulated learning and techniques, which have taken years to refine and develop. All to provide you with simple frameworks of how to generate new leads straight away without having to piece together solutions for yourself. This book is Free on Kindle Unlimited

Author : Michael H. Fleischner
Publisher : SEO Made Simple
ISBN 13 : 1451527918
Total Pages : 136 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book PPC Made Simple written by Michael H. Fleischner and published by SEO Made Simple. This book was released on 2010-05-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.