Motives For Metaphor In Scientific And Technical Communication

Author : Timothy D Giles
Publisher : Routledge
ISBN 13 : 1351842889
Total Pages : 189 pages
Book Rating : 4.84/5 ( download)

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Download or read book Motives for Metaphor in Scientific and Technical Communication written by Timothy D Giles and published by Routledge. This book was released on 2017-03-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Author : Susanna Hornig Priest
Publisher : SAGE
ISBN 13 : 1412959209
Total Pages : 1145 pages
Book Rating : 4.09/5 ( download)

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Download or read book Encyclopedia of Science and Technology Communication written by Susanna Hornig Priest and published by SAGE. This book was released on 2010-07-14 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

Author : Jo Mackiewicz
Publisher : State University of New York Press
ISBN 13 : 143848853X
Total Pages : 324 pages
Book Rating : 4.30/5 ( download)

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Download or read book Welding Technical Communication written by Jo Mackiewicz and published by State University of New York Press. This book was released on 2022-06-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welding Technical Communication explores the teaching and learning of welding through two narratives. The personal narrative relates the author’s experience as a woman learning how to weld. The academic narrative draws upon scaffolded learning theory to examine how four welding teachers’ verbal and nonverbal communication—their tutoring strategies and their gestures—facilitated students’ embodied knowledge and enculturation into a community of practice. This book fills a gap in technical communication research: we do not fully understand how teachers’ pedagogical technical communication scaffolds students’ learning within the skilled trades. Novel in its approach and coverage, Welding Technical Communication will interest researchers in technical communication and technical education.

Author : J. Berenike Herrmann
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027267847
Total Pages : 319 pages
Book Rating : 4.49/5 ( download)

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Download or read book Metaphor in Specialist Discourse written by J. Berenike Herrmann and published by John Benjamins Publishing Company. This book was released on 2015-12-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.

Author : Anke Beger
Publisher : John Benjamins Publishing Company
ISBN 13 : 902726144X
Total Pages : 340 pages
Book Rating : 4.41/5 ( download)

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Download or read book How Metaphors Guide, Teach and Popularize Science written by Anke Beger and published by John Benjamins Publishing Company. This book was released on 2020-04-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphors are essential to scientists themselves and strongly influence science communication. Through careful analyses of metaphors actually used in science texts, recordings, and videos, this book explores the essential functions of conceptual metaphor in the conduct of science, teaching of science, and how scientific ideas are promoted and popularized. With an accessible introduction to theory and method this book prepares scientists, science teachers, and science writers to take advantage of recent shifts in metaphor theories and methods. Metaphor specialists will find theoretical issues explored in studies of bacteriology, cell reproduction, marine biology, physics, brain function and social psychology. We see the degree of conscious or intentional use of metaphor in shaping our conceptual systems and constraining inferences. Metaphor sources include social structure, embodied experience, abstract or mathematical formulations. The results are sometimes innovative hypotheses and robust conclusions; other times pedagogically useful, if inaccurate, stepping stones or, at worst, misleading fictions. As of January 2023, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Author : Barry Thatcher
Publisher : Routledge
ISBN 13 : 1351842374
Total Pages : 236 pages
Book Rating : 4.72/5 ( download)

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Download or read book Outsourcing Technical Communication written by Barry Thatcher and published by Routledge. This book was released on 2017-03-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of outsourcing on the field of technical communication. Aided by new technologies and driven by global market structures, technical communication products that were once developed in the United States or Western Europe are now being developed in Asia, Eastern Europe, and other parts of the world. If technical communication follows other fields, such as information technologies, electronics manufacturing, and even textiles, this 'outsourcing' of technical communication products and jobs will surely influence our profession-but how? What kinds of jobs will remain in the United States? Which jobs are more efficiently handled outside the United States? How can U.S. technical communicators develop a 'comparative advantage' in the global economy? How can collaboration and joint development of information products be managed? What are the ethical, cultural, social, and economic dilemmas created by outsourcing?This collection is designed as a theory/practice book that addresses the needs of graduate students, faculty, and technical communicators who want to teach, practice, or conduct research in this area. It addresses technical communications and outsourcing in six different parts of the world, including the United States. It also explores issues of curriculum, project management, legal considerations, and intercultural communication problems.This title is suitable for: Technical communication professionals in academia and industry; managers, researchers, and teachers of documentation projects who are involved in offshore outsourcing situations and need to find best practices, strategies, or recommendations for being successful; technical writers (freelancers and corporate employees) working with international partners interested in how outsourcing can affect the future of their profession; non-U.S. writers working in outsourcing projects looking to perform satisfactorily in their jobs; undergraduate and graduate professors in universities and community colleges teaching courses in publications management, information design, international communication, and technical writing, and students enrolled in those courses; teachers and students in rhetorical theory and professional communication pedagogy courses; ESL (English as a second language) and ESP (English for specific purposes) readers.

Author : Cynthia L Selfe
Publisher : Routledge
ISBN 13 : 135184198X
Total Pages : 342 pages
Book Rating : 4.86/5 ( download)

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Download or read book Resources in Technical Communication written by Cynthia L Selfe and published by Routledge. This book was released on 2017-03-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the instructors of introductory technical communication courses with a set of resources for their classrooms.

Author : Barry Thatcher
Publisher : Routledge
ISBN 13 : 1351841386
Total Pages : 273 pages
Book Rating : 4.82/5 ( download)

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Download or read book Teaching Intercultural Rhetoric and Technical Communication written by Barry Thatcher and published by Routledge. This book was released on 2017-03-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.

Author : Margaret Hundleby
Publisher : Taylor & Francis
ISBN 13 : 1351845861
Total Pages : 259 pages
Book Rating : 4.61/5 ( download)

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Download or read book Assessment in Technical and Professional Communication written by Margaret Hundleby and published by Taylor & Francis. This book was released on 2017-07-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. The collection is organized to form a dual approach: on the one hand, it offers a landscape view of the activities involved in assessment - examining how it works at institutional, program, and classroom levels; on the other, it surveys the implications of using assessment for formulating, maintaining, and extending the teaching and practice of technical communication. The book offers teachers, students, scholars, and practitioners alike evidence of the increasingly valuable role of assessment in the field, as it supports and enriches our thinking and practice. No other volume has addressed the demands of and the expectations for assessment in technical communication. Consequently, the book has two key goals. The first is to be as inclusive as is feasible for its size, demonstrating the global operation of assessment in the field. For this reason, descriptions of assessment practice lead to examinations of some key feature of the landscape captured by the term 'technical communication'. The second goal is to retain the public and cooperative approach that has characterized technical communication from the beginning. To achieve this, the book represents a 'conversation', with contributors chosen from among practicing, highly active technical communication teachers and scholars; and the chapters set up pairs of opening statement and following response. The overriding purpose of the volume, therefore, is to invite the whole community into the conversation about assessment in technical communication.

Author : Kirk St. Amant
Publisher : Taylor & Francis
ISBN 13 : 135184511X
Total Pages : 266 pages
Book Rating : 4.13/5 ( download)

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Download or read book Culture, Communication and Cyberspace written by Kirk St. Amant and published by Taylor & Francis. This book was released on 2017-07-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasingly global nature of the World Wide Web presents new challenges and opportunities for technical communicators who must develop content for clients or colleagues from other cultures and in other nations. As international online access grows, technical communicators will encounter a range of challenges related to culture and communication in cyberspace. These challenges include how to design content and develop services for online distribution to a culturally diverse audience of users; how to address cultural and linguistic factors effectively when collaborating with international colleagues and clients via online media; and how to develop effective online teaching and training practices and materials for use in learning environments comprised of culturally diverse groups of students. The contributors to Culture, Communication and Cyberspace examine these challenges through chapters that explore the different aspects of international online communication. The contributing authors use a range of methodologies to review a variety of topics related to culture and communication in cyberspace. In so doing, the authors also examine how business trends, such as international outsourcing, content management, and the use of open source software (OSS), are affecting and could change practices in the field of technical communication as related to online cross-cultural interactions.