Mobilized Marketing

Author : Jeff Hasen
Publisher : John Wiley & Sons
ISBN 13 : 1118283147
Total Pages : 224 pages
Book Rating : 4.41/5 ( download)

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Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : Yamamoto, Gonca Telli
Publisher : IGI Global
ISBN 13 : 1605669172
Total Pages : 292 pages
Book Rating : 4.75/5 ( download)

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Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Author : Jeff Hasen
Publisher : Wiley
ISBN 13 : 9781118243268
Total Pages : 224 pages
Book Rating : 4.69/5 ( download)

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Download or read book Mobilized Marketing written by Jeff Hasen and published by Wiley. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : Rachel Pasqua
Publisher : John Wiley & Sons
ISBN 13 : 1118588290
Total Pages : 384 pages
Book Rating : 4.91/5 ( download)

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Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958304
Total Pages : 228 pages
Book Rating : 4.02/5 ( download)

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Download or read book INTERNATIONAL CONFERENCE ON ADVANCES IN BUSINESS MANAGEMENT AND INTELLIGENCE SYSTEM-22 written by and published by Archers & Elevators Publishing House. This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. Lindgren
Publisher : Springer
ISBN 13 : 0230511619
Total Pages : 287 pages
Book Rating : 4.13/5 ( download)

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Download or read book Beyond Mobile written by M. Lindgren and published by Springer. This book was released on 2002-03-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Author : Sc Moatti
Publisher :
ISBN 13 : 9780369381293
Total Pages : 252 pages
Book Rating : 4.97/5 ( download)

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Download or read book Mobilized written by Sc Moatti and published by . This book was released on 2016-05-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résumé : Including case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more, this timely book presents an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. --

Author : Claire Colomb
Publisher : Routledge
ISBN 13 : 1136489355
Total Pages : 481 pages
Book Rating : 4.58/5 ( download)

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Download or read book Staging the New Berlin written by Claire Colomb and published by Routledge. This book was released on 2013-06-17 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.

Author :
Publisher :
ISBN 13 :
Total Pages : 1576 pages
Book Rating : 4./5 ( download)

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Download or read book Tide The Newsmagazine For Advertising Executives written by and published by . This book was released on 1951 with total page 1576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Group of Authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203155
Total Pages : 249 pages
Book Rating : 4.55/5 ( download)

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Download or read book Proceedings of IAC 2020 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2020-03-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science